Ian Betteridge
@ianbetteridge.com
He of the eponymous law. FRSA. Good at writing and sums. Degrowther, and not a fan of capitalism. Your pal. The Eye of Sauron, but for headlines. Made by socialism and immigration, which seems to annoy people. Come for the headlines, stay for the Gramsci.
And it's not just Future. Future has just been the company that executed the strategy best. Every consumer publisher was either already making big money from affiliate, or wanting to use it to drive revenue growth. Tough times.
November 24, 2025 at 8:15 PM
And it's not just Future. Future has just been the company that executed the strategy best. Every consumer publisher was either already making big money from affiliate, or wanting to use it to drive revenue growth. Tough times.
So AI is set to deliver a double whammy to publishers: first, it will reduce traffic as more people lean into AI answers rather than clicking on search results. Second, affiliate revenue - the thing which has driven growth for nearly ten years - is going go fall as people use AI to shop.
November 24, 2025 at 8:15 PM
So AI is set to deliver a double whammy to publishers: first, it will reduce traffic as more people lean into AI answers rather than clicking on search results. Second, affiliate revenue - the thing which has driven growth for nearly ten years - is going go fall as people use AI to shop.
Just occasionally I am very happy with a bit of writing, and that bit is one of those occasions.
November 23, 2025 at 10:32 AM
Just occasionally I am very happy with a bit of writing, and that bit is one of those occasions.
I hate it when those kind of books turn out so disappointing.
November 23, 2025 at 10:30 AM
I hate it when those kind of books turn out so disappointing.
Reposted by Ian Betteridge
