NEW research: sparktoro.com/blog/new-res...

If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?

And what does that answer mean for folks who try to track their brand presence in AI tools?

Finally, some real answers 🧐

The num=100 change Google made recently was pretty disruptive

It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking.

This change impacted:

- Accuracy of data
- Costs of rank tracking
- Top line reporting metrics

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Must read 👀 The Architecture of Authority: An actionable guide featuring an 8-Task Workflow for Engineering a High-Performance Content Hub by @gfiorelli1.bsky.social, going through:

* The 360-Degree Audit
* Mapping Intent
* Internal Linking
* Much more …

Read: www.iloveseo.net/the-architec...

Last Thursday, I gave my second #BrightonSEO talk - "Lessons Learnt from Crawling 1000+ websites" where I shared 12 useful lessons learnt from my success and failures crawling 1000's of web sites over the last 30 years

speakerdeck.com/charlesmeade...

Thank you to all the animal lovers and digital enthusiasts who joined SEO Charity yesterday! Love to see good humans like @fajela.bsky.social and @antonshulke.bsky.social using their powers for good 🐾 🖤
speakerdeck.com/jammerbot/tr...

AI is bringing Bing back big time (try saying this 3 times fast)

Which is why @miriamellis.bsky.social has prepared a detailed guide to help you create and optimize your Bing Places listing, which will improve rankings in Bing’s local results, and probably improve visibility in AI results.

📑 Bookmark this free tool to check your local rankings from anywhere 👇

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@jlwchambers.bsky.social from @withcandour.co.uk and I had a marvelous chat about SEO, Structured Data, and the evolution of the WWW (Jack's an end-boss host 🍻).

2 dudes hanging out, talking about tons of cool but also some heavy stuff, and ending with people.

www.youtube.com/watch?v=x3oI...

About 80 slides from the Google Search Central Deep Dive event - all about indexing www.seroundtable.com/google-searc... via @jasonmun hat tip @gaganghotra.bsky.social

#google #seo #googleseo

Google's @divingfor.fun and @johnmu.com on CSS and SEO for Google Search www.seroundtable.com/google-on-se...

#seo #css #google

Another great recap from Dan Taylor -> Google Search Central Live APAC 2025: Everything From Day 2

Calculating Signals: During signal extraction, also part of indexing, Google computes a mix of:
*Indirect signals (links, mentions by other pages).
*Direct signals (on‑page words and placements).

Worried about AI Overviews hallucinating? RAG might worsen it

More context can boost confidence but reduce a model’s ability to say “I don’t know,” making hallucinations more likely

Google’s trying to fix it but “safe & trustworthy” AI in search feels a long way off

This was going to be in my semKRK presentation tomorrow, but I see someone else has posted about it on LinkedIn 😊

You can see the queries ChatGPT is making for RAG searches to Bing with dev tools -> fetch/xhr -> conversation -> response

Useful for knowing what kind of things you need to rank for!

Finding long conversational query data in Google Search Console www.seroundtable.com/conversation... via @metehan777.bsky.social @vijaychauhanseo.bsky.social @da__kon

#googlesearchconsole #google #googlesearch #googleaimode #ai

This is a great writeup on ways to write things up for the web, for search engines, and for users.

Interested in favicons that go missing in Google Search? I just updated my blog post covering the topic based on helping another site owner last week. It was an interesting situation... What appeared to be a 96x96 pixel favicon (which is fine) WAS NOT 96 pixels wide.

#google #seo

Compression Dictionary Transport allows you to DRASTICALLY reduce download sizes in Chrome.

E.g. if you have app.v1.js and app.v2.js is released, a lot of the code is likely the same, so why download it all again?

Want to know more? Check out this new guide:
developer.mozilla.org/en-US/docs/W...

dejan.ai/blog/hacking...

Brilliant talk from @scott.hanselman.com on the realities on LLMs. The temperature demo is such a good way to explain the "magic" behind text generation. www.youtube.com/watch?v=kYUi...