Heather McCulloch
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hmcatjbi.bsky.social
Heather McCulloch
@hmcatjbi.bsky.social
320 followers 56 following 52 posts
Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm
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hmcatjbi.bsky.social
The first of the 7 steps of research dissemination: define your goals and objectives. What do you want to achieve?

The 7 steps of research dissemination are a practical resource at: jbi.global/research-dis...
#SciComm
Transcribed Text from Image: Invest time in defining key objectives. Define your goals and objectives. What do you want to achieve with your dissemination activities? Consider whether you are trying to simply share knowledge, shift an attitude, change a behaviour etc OBJECTIVES Image Description: The image is a colourful cartoon-style illustration featuring people in a work or presentation setting. A large screen shows the word “OBJECTIVES” at the top, along with a circular chart and an giant pencil pointing toward the centre, reminiscent of a target. One person in a turban is pointing at the screen talking, while another stands with folded arms and listens intently. At the bottom, a person at a desk appears to be thinking while using a mouse, and another person is surrounded by different styles of charts. The person has pinpointed one chart using a pencil. a light bulb surrounded by a flash emanates from the chart, symbolising ideas. Small icons near the main image show an eye, a megaphone, a thumbs-up, and a thumbs down, and a speech bubbl containing a graph, representing communication and goal-setting themes. The overall theme emphasises definin objectives and goals clearly before starting dissemination or communication activities.
October 23, 2025 at 9:59 AM
hmcatjbi.bsky.social
I love this! Great work!
October 20, 2025 at 11:29 PM
hmcatjbi.bsky.social
There's a different theme each year for World EBHC Day. For example, last year's theme highlighted the need for intersectoral collaboration to address the polycrisis - the interrelated and complex global challenges which threaten public health.
October 7, 2025 at 7:34 AM