Heather McCulloch
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hmcatjbi.bsky.social
Heather McCulloch
@hmcatjbi.bsky.social
320 followers 56 following 52 posts
Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm
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hmcatjbi.bsky.social
Really looking forward to #JBIKochi and delivering a workshop on Inclusive #SciComm of #EBHC using Gen-AI.

Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.
JBI Colloquium Diversity in healthcare | Unity in evidence Kochi, India | 19-21 November Kochi 2025 I'm presenting at #JBIKochi 2025
November 12, 2025 at 9:06 AM
hmcatjbi.bsky.social
MEXA shares an adaptable academic poster template that makes scientific posters clearer, more accessible, and more effective. Downloadable at: docs.neuromatch.io/p/g0uskpKuJp...
#SciComm
“Resources to learn more about evidence-based design for scientists.” It lists links to the ScienceUX website, ScienceUX on Reddit, and videos about the #BetterPoster movement. Below the text, there’s a cartoon illustration of a person gesturing excitedly toward a large screen displaying a colorful chart. At the bottom, there’s a thank-you note to contributors: ScienceUX, Mike Morrison, Rieke Schäfer, and Muriah Umoquit.
October 24, 2025 at 10:36 AM
hmcatjbi.bsky.social
The first of the 7 steps of research dissemination: define your goals and objectives. What do you want to achieve?

The 7 steps of research dissemination are a practical resource at: jbi.global/research-dis...
#SciComm
Transcribed Text from Image: Invest time in defining key objectives. Define your goals and objectives. What do you want to achieve with your dissemination activities? Consider whether you are trying to simply share knowledge, shift an attitude, change a behaviour etc OBJECTIVES Image Description: The image is a colourful cartoon-style illustration featuring people in a work or presentation setting. A large screen shows the word “OBJECTIVES” at the top, along with a circular chart and an giant pencil pointing toward the centre, reminiscent of a target. One person in a turban is pointing at the screen talking, while another stands with folded arms and listens intently. At the bottom, a person at a desk appears to be thinking while using a mouse, and another person is surrounded by different styles of charts. The person has pinpointed one chart using a pencil. a light bulb surrounded by a flash emanates from the chart, symbolising ideas. Small icons near the main image show an eye, a megaphone, a thumbs-up, and a thumbs down, and a speech bubbl containing a graph, representing communication and goal-setting themes. The overall theme emphasises definin objectives and goals clearly before starting dissemination or communication activities.
October 23, 2025 at 9:59 AM
hmcatjbi.bsky.social
An overview of the steps for disseminating research presented a visual format.

For step by step guidance, go to: jbi.global/research-dis...
#SciComm
Center text: RESEARCH DISSEMINATION Surrounding sections (clockwise): MESSAGES PRODUCTS PLATFORMS RESOURCES EVALUATE RESTART OBJECTIVES AUDIENCES jbi.global Image Description: The image is a colourful circular diagram labeled "Research Dissemination" at the centre. Around it are 8 connected sections with titles: "Objectives," "Audiences," "Messages," "Products," "Platforms," "Resources," "Evaluate," and "Restart." Each section has small icons that represent its theme (e.g., envelopes for messages, charts for evaluation). Around the circle are cartoon-style illustrations of diverse people engaging in research, presenting data, and discussing ideas.
October 20, 2025 at 11:25 PM
hmcatjbi.bsky.social
So excited about the #SciComm workshop I'm co-facilitating with @biancapilla.bsky.social and colleagues from Campbell South Asia & eBASE Africa at the JBI colloquium in Kochi, India.

Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium

#EvidenceSynthesis #HealthEquity
Inclusive science communication in healthcare: integrating AI and EDI principles workshop. Heather McCulloch, JBI; Bianca Pilla, JBI, Ashima Mohan, Campbell South Asia; Andrea Elanga, eBASE Africa. Backdrop shows chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi.
October 14, 2025 at 10:59 AM
hmcatjbi.bsky.social
"A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging & easy to understand ... [It] aims to pique interest & direct viewers to the published article." jbi.global/sites/defaul...
#SciComm
Screenshot of JBI's guide for authors: CREATING A VIDEO ABSTRACT INTRODUCTION This guide is for published authors who would like to disseminate their research to a wider audience using digital media. WHAT IS A VIDEO ABSTRACT? A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging and easy to understand while summarising key points of the research. A video abstract aims to pique interest and direct viewers to the published article. Video abstracts are associated with an INCREASE in research reports citations, views and social media attention.
October 1, 2025 at 2:48 AM
hmcatjbi.bsky.social
#SciComm peeps are invited to share a visual representation that addresses the #WorldEBHCDay 2025 theme, Collaborative Knowledge Communication. Your submission can be in any language, but an English transcript is needed with submission. See examples and how to submit: worldebhcday.org/visual-media
Screenshot of World EBHC Day 'Visual Media' webpage showing top menu: About, Take Action, Blog, Short Video, Visual Media (highlighted), Events, Evidence Ambassadors, Resources. A clickable bar of text: 'Submit visual media' sits above 3 submissions from Brazil, Colombia and Australia: A cartoon of a 'evidence superhero'; a graphic about the emerging voices from the global south which is a summary of discussions from the Evidence Synthesis Infrastructure Collaborative (ESIC) meeting in Cape Town earlier this year, and an infographic on how to engage knowledge users when conducting a scoping review using JBI methodology.
September 18, 2025 at 11:00 AM
hmcatjbi.bsky.social
Excited about the workshop on prompt design for inclusive #SciComm at #JBIKochi. I will be co-facilitating with @biancapilla.bsky.social @jbiebhc.bsky.social; Ashima Mohan @campbellreviews.bsky.social South Asia; Andrea Elanga eBASE Africa.
#HealthEquity & #EBHC program at jbi.global/jbi-colloqui...
Chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November. Logos of the host organisations: JBI Amrita Centre for Evidence Based Oral Health; and JBI Evidence Synthesis and Implementation for Indigenous Health
September 18, 2025 at 5:58 AM
hmcatjbi.bsky.social
An “underwater bushfire” is devastating #OceanLife on South Australia’s coast. Around 450 species washed up on shore have been documented by citizen scientists, including sharks, dolphins, penguins and sea turtles. worldebhcday.org/blog/2025/re...

#WorldEBHCDay #SciComm #OceanChat #CitizenScience
A leafy seadragon lies on a sandy shore. The leafy seadragon is the marine emblem of South Australia and is near threatened with extinction.
September 4, 2025 at 2:03 AM
hmcatjbi.bsky.social
If advancing equity-centred and culturally appropriate evidence-based healthcare is your thing, take a look at the program just released for the JBI Colloquium in Kochi, India: jbi.global/jbi-colloqui...
"Diversity in healthcare | Unity in evidence"
#HealthEquity #EBHC #JBIKochi
Chinese fishing nets at Kochi, India. Also known as cheena vala, these giant structures are centuries old. The structures are cantilevered, using counterweights and pulleys, and are operated by several fishers, to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November.
September 3, 2025 at 2:37 AM
hmcatjbi.bsky.social
Advancing Health Equity for All

This #IDAHOBIT, JBI spotlights research driving culturally safe, inclusive, and non-discriminatory care for 2SLGBTQIA+ people. Because equity in healthcare must be evidence-informed.
🌈 jbi.global/news/article...
A rainbow effect is applied over a ripple in the water, symbolising the ripple effect
May 16, 2025 at 8:53 AM
hmcatjbi.bsky.social
🎤 Such a pleasure to present a pre-conference workshop on inclusive science communication at Education Indaba with Andrea Elanga from eBASE Africa. Engaged participants and really great questions.
#SciComm
Screenshot from workshop: INCLUSIVE SCIENCE COMMUNICATION: CORE PRINCIPLES: intentionality; reflexivity; reciprocity
March 29, 2025 at 2:15 AM
hmcatjbi.bsky.social
JBI's research dissemination resources are developed for authors who want to amplify their research impact. These resources are practical, providing step-by-step guidance to help researchers reach audiences beyond academia 👉 jbi.global/research-dis...
#SciComm
January 20, 2025 at 11:45 AM
hmcatjbi.bsky.social
Find practical research dissemination guides that are particularly useful for authors who want to share findings from their research!

Go to jbi.global/research-dis...

#SciComm #ScienceCommunication
Bluesky graphic: Research dissemination resources: Disseminate your research effectively with JBI's step-by-step guides https://jbi.global/research-dissemination-resources
November 19, 2024 at 1:13 PM