Heather McCulloch
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hmcatjbi.bsky.social
Heather McCulloch
@hmcatjbi.bsky.social
320 followers 56 following 52 posts
Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm
Posts Replies Media Videos
Reposted by Heather McCulloch
jbiebhc.bsky.social
The Cochrane Collaboration, The Campbell Collaboration, JBI & Collaboration for Environmental Evidence (CEE) have released a position statement on the use of #AI in #EvidenceSynthesis, marking a unified global approach to managing AI's integration into #EBP research.
https://ow.ly/1Fzg50Xqkkb
#EBHC
JBI Evidence Synthesis. Position Statement on AI use in evidence synthesis across Cochrane, Campbell Collaboration, JBI and Collaboration for Environmental Evidence. jbievidencesyntesis.com. JBI logo. Wolter Kluwer logo. Blue background.
November 12, 2025 at 8:30 AM
hmcatjbi.bsky.social
Really looking forward to #JBIKochi and delivering a workshop on Inclusive #SciComm of #EBHC using Gen-AI.

Co-facilitators are @biancapilla.bsky.social of @jbiebhc.bsky.social and our friends at the @campbellreviews.bsky.social and eBASE Africa.
JBI Colloquium Diversity in healthcare | Unity in evidence Kochi, India | 19-21 November Kochi 2025 I'm presenting at #JBIKochi 2025
November 12, 2025 at 9:06 AM
hmcatjbi.bsky.social
MEXA shares an adaptable academic poster template that makes scientific posters clearer, more accessible, and more effective. Downloadable at: docs.neuromatch.io/p/g0uskpKuJp...
#SciComm
“Resources to learn more about evidence-based design for scientists.” It lists links to the ScienceUX website, ScienceUX on Reddit, and videos about the #BetterPoster movement. Below the text, there’s a cartoon illustration of a person gesturing excitedly toward a large screen displaying a colorful chart. At the bottom, there’s a thank-you note to contributors: ScienceUX, Mike Morrison, Rieke Schäfer, and Muriah Umoquit.
October 24, 2025 at 10:36 AM
hmcatjbi.bsky.social
An overview of the steps for disseminating research presented a visual format.

For step by step guidance, go to: jbi.global/research-dis...
#SciComm
Center text: RESEARCH DISSEMINATION Surrounding sections (clockwise): MESSAGES PRODUCTS PLATFORMS RESOURCES EVALUATE RESTART OBJECTIVES AUDIENCES jbi.global Image Description: The image is a colourful circular diagram labeled "Research Dissemination" at the centre. Around it are 8 connected sections with titles: "Objectives," "Audiences," "Messages," "Products," "Platforms," "Resources," "Evaluate," and "Restart." Each section has small icons that represent its theme (e.g., envelopes for messages, charts for evaluation). Around the circle are cartoon-style illustrations of diverse people engaging in research, presenting data, and discussing ideas.
October 20, 2025 at 11:25 PM
Reposted by Heather McCulloch
jbiebhc.bsky.social
We explain what collaborative knowledge communication is, and how it contributes towards #HealthEquity.

🎉Celebrating #WorldEBHCDay and #SciComm!
What is collaborative knowledge communication?
YouTube video by World EBHC Day
www.youtube.com
October 20, 2025 at 11:07 AM
hmcatjbi.bsky.social
Spoken poem, reflecting on the possibilities and problems when it comes to communicating evidence. Celebrating #WorldEBHCDay and #SciComm
worldebhcday.bsky.social World EBHC Day @worldebhcday.bsky.social · Oct 18
Hear the spoken poem by Prof Zoe Jordan, Exec Director of JBI, 'The Clock is Ticking, the World in Stride: Reflections for #WorldEBHCDay'. This poem reflects on the opportunities, risks & creative ways we can communicate evidence to make it meaningful, trusted & equitable. https://ow.ly/VokB50XbEj2
Headshot of Prof Zoe Jordan on blue background. World EBHC Day logo. World EBHC Day 2025 Podcast. Spoken poem: 'The Clock is ticking, the world in stride: reflections for World EBHC Day.
October 20, 2025 at 10:59 AM
Reposted by Heather McCulloch
worldebhcday.bsky.social
Heather McCulloch from JBI invites us to consider the role of #CitizenScience in fostering collaborative knowledge communication, exploring how individuals can contribute to shared knowledge creation for more inclusive & equitable #EBHC policy & practice. https://ow.ly/WINo50WOUn6 #WorldEBHCDay
A female healthcare professional wearing a beige hijab and a stethoscope around her neck pictured. "Collaborative knowledge sharing is essential for equitable, evidence-based healthcare." Logo top-right reads "World Evidence-Based Healthcare Day 2025" and the image credits the submission to Heather McCulloch, Australia.
October 19, 2025 at 10:20 AM
Reposted by Heather McCulloch
worldebhcday.bsky.social
Read #WorldEBHCDay blog by Heather McCulloch, Global Comms Coordinator at JBI, which tells the story of a toxic bloom in South Australia that is devastating marine life & bringing harm to human health. But with it comes a story of hope. https://ow.ly/e41250XcSkL
#SciComm #OceanChat #CitizenScience
A group of heads all in different colours with different patterns highlighted in their brains, depicting collaborative knowledge communication
October 18, 2025 at 3:20 AM
hmcatjbi.bsky.social
New article in The Lancet is a good read for #SciComm peeps.
October 17, 2025 at 9:07 AM
Reposted by Heather McCulloch
melissasweetdr.bsky.social
theconversation.com/for-the-firs...
For the first time, we linked a new fossil fuel project to hundreds of deaths. Here’s the impact of Woodside’s Scarborough gas project
The results challenge claims that the climate risks posed by an individual fossil fuel project are negligible or cannot be quantified.
theconversation.com
October 14, 2025 at 10:34 AM
Reposted by Heather McCulloch
jbiebhc.bsky.social
Find a complete guide for research dissemination, and a host of other practical guides, including how to create a video abstract, communicating your research through blogs, and more!

Go to: jbi.global/research-dis...
JBI Research Dissemination Resources Disseminate your research effectively with JBI's step-by-step guides jbi.global/research-disseination-resources
October 14, 2025 at 11:53 PM
hmcatjbi.bsky.social
Twitter isn't dead, but it is on life-support. It has swapped tweets for beeps in social media's ICU, tapping out SOS in morse code.
#AcademicSky
altmetric.com Altmetric @altmetric.com · Oct 14
2025 isn't over yet but it's unlikely that Twitter will see a resurgence of research discussions.
Year X/Twitter Research Mentions 2022 28,197,471 2023 24,446,548 2024 17,634,330 2025 9,375,463
October 15, 2025 at 12:11 AM
Reposted by Heather McCulloch
jacknunn.bsky.social
How do we improve citizen science? I'm presenting at the Australian Citizen Science Association conference about how we co-created 10 recommendations with researchers and the public.

You can read our discussion paper pre-print here:

doi.org/10.1101/2025.08.13.670232

#CitSciOz25
October 14, 2025 at 10:40 AM
hmcatjbi.bsky.social
So excited about the #SciComm workshop I'm co-facilitating with @biancapilla.bsky.social and colleagues from Campbell South Asia & eBASE Africa at the JBI colloquium in Kochi, India.

Registrations for #JBIKochi close 17 October: jbi.global/jbi-colloquium

#EvidenceSynthesis #HealthEquity
Inclusive science communication in healthcare: integrating AI and EDI principles workshop. Heather McCulloch, JBI; Bianca Pilla, JBI, Ashima Mohan, Campbell South Asia; Andrea Elanga, eBASE Africa. Backdrop shows chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi.
October 14, 2025 at 10:59 AM
Reposted by Heather McCulloch
jacknunn.bsky.social
"Improving citizen science: Co-creating recommendations with researchers and the public"

A pre-print about an exciting project with Science for All, supported by the Australian Citizen Science Association & the Australian Academy of Science

doi.org/10.1101/2025...
#citizenscience #public #science
October 6, 2025 at 9:12 PM
Reposted by Heather McCulloch
a11yawareness.bsky.social
Capitalization affects how people read hashtags or how people hear them on screen readers. Use #camelCase or #PascalCase in hashtags instead of lowercase. You could have #DoctorWhoRewatch ("Doctor Who Rewatch") or #doctorwhorewatch ("doctor whore watch.")
October 4, 2025 at 2:17 AM
Reposted by Heather McCulloch
jbiebhc.bsky.social
To mark #MentalHealth Awareness month, we share a story of hope that comes out of the #HAB devastating #MarineLife in Australia. “Communities became the storytellers, scientists, and sentinels, sharing what they saw and what they knew."

Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...
The image shows several stylised, colourful silhouettes of human faces facing each other on both sides of the picture, with multiple speech bubbles of different colours in the space between them. The design suggests communication, collaboration, and exchange of ideas in a visually engaging and inclusive manner.
October 1, 2025 at 3:16 AM
Reposted by Heather McCulloch
jbiebhc.bsky.social
Read #WorldEBHCDay blog on impact stories: why they work and how to craft them with rigour, empathy and purpose through the lens of collaborative knowledge communication: worldebhcday.org/blog/2025/im...
#SciComm
@biancapilla.bsky.social
6 faces from around the world in 6 panels. the faces represent the authors of JBI impact stories which are published on JBI's website at jbi.global/our-impact
October 2, 2025 at 4:00 AM
Reposted by Heather McCulloch
amandarosswhite.bsky.social
Talk about knowing your audience
merriam-webster.com Merriam-Webster @merriam-webster.com · Oct 1
We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.
October 1, 2025 at 3:18 PM
hmcatjbi.bsky.social
"A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging & easy to understand ... [It] aims to pique interest & direct viewers to the published article." jbi.global/sites/defaul...
#SciComm
Screenshot of JBI's guide for authors: CREATING A VIDEO ABSTRACT INTRODUCTION This guide is for published authors who would like to disseminate their research to a wider audience using digital media. WHAT IS A VIDEO ABSTRACT? A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging and easy to understand while summarising key points of the research. A video abstract aims to pique interest and direct viewers to the published article. Video abstracts are associated with an INCREASE in research reports citations, views and social media attention.
October 1, 2025 at 2:48 AM
Reposted by Heather McCulloch
jbiebhc.bsky.social
English dominates scientific publishing, which can limit access to knowledge for #EBHC for clinicians, policymakers, and communities who speak languages other than English (LOTE).

www.youtube.com/watch?v=1Gzt...
Promoting linguistic diversity: Abstracts for a wider audience
YouTube video by JBI
www.youtube.com
September 30, 2025 at 11:23 AM
Reposted by Heather McCulloch
a11yawareness.bsky.social
You don't necessarily want to use the exact same alt text each time a specific image is used. Alt text must consider the context of the image and why it's being included on a site, post, article, etc. In other words, alt text depends on where you're including the image and why.
September 26, 2025 at 7:02 PM
Reposted by Heather McCulloch
a11yawareness.bsky.social
If you have a hashtag with multiple words, write the hashtag in #PascalCase or #camelCase to help users of screen readers. That helps the screen reader to read out the words out individually, rather than trying to read them in one long word.
September 23, 2025 at 8:37 PM
Reposted by Heather McCulloch
biancapilla.bsky.social
What happens after evidence is generated/published/disseminated?🤔

For 5+ years I’ve worked with JBI’s global evidence network to publish impact stories — powerful narratives of evidence driving real change

📖 Read more in my latest #WorldEBHCDay blog: worldebhcday.org/blog/2025/im...

#Storytelling
Image shows Lego that begins as an unassembled bunch moving towards Lego arranged in colours and then eventually built as a house depicting the power of communicating data or evidence in stories
September 22, 2025 at 7:02 AM
Reposted by Heather McCulloch
altmetric.com
NEW

Researcher Profiles in Altmetric

Altmetric tracks research items and where they are mentioned or cited online. Searching by researcher name wasn't a feature unless you imported your own from a repository or CRIS

Today we are launching a global researcher search feature.

1/5
NEW – See the full picture of researcher influence Discover Research Search, the new feature on Altmetric that allows users to access comprehensive researcher-level analytics, enabling them to view researcher attention within specific search results and identify top researchers in a field: Search for researchers by name, or affiliation Obtain impact data near real-time and almost immediately after publication Get a comprehensive, real-time view of a researcher’s influence across policy, media, and professional networks Export ready-to-share researcher profiles to support internal reporting, public dashboards, or strategic reviews
September 16, 2025 at 10:46 AM