Protect your focus like a dragon guards gold.
There’s always more to do, but not everything moves the needle. I keep a sticky note with the top 3 things I must do today. That’s it. You don't exist to chase chaos. You’re here to deliver outcomes.

Systems > Scale.
You don’t need Salesforce on day one. A Notion board and a killer spreadsheet can carry a million-dollar brand farther than you think. Speed matters more than sophistication. Especially early.

Look like a giant, even if you’re scrappy.
Design like you’ve got a boardroom. Keep the logo modest (real players don’t flex it). Brag about big clients. Get a single slick video. Speak on one podcast that matters. Pick your one “billboard” moment and make it unforgettable.

Don’t over-engineer the funnel.
No traffic? Cool. Don’t obsess over conversion rates. Solve the problem in front of you — and let the next problem arrive. Your funnel should be adaptive, not a 47-step Rube Goldberg machine.

Get close enough to hear the music.
Real marketing strategy doesn’t come from dashboards — it comes from listening. Sit in on sales calls. Lurk in Discords. Read support tickets. When you can repeat your customer’s complaints verbatim, you’ll never have to “guess” at messaging again.

Build in public (but tastefully).
People trust people, not logos. Let your team talk on blogs, social, youtube, etc. Share your building blocks, your missteps, your weird learnings. In a world where content is cheap, perspective is gold.

Stop chasing the 5%. Start nurturing the 95%.
Generally, 95% of your customers aren't ready to buy. These are the silent majority and that’s where real brand equity is built. Create demand. Don’t just capture it. Make sure you're investing in brand awareness as much as lead generation.

Think like LEGO, not Picasso.
Build your brand system to scale, not just impress. Templates, components, and messaging banks beat reinventing the wheel. Think brand kits, Canva templates, Google Slide layouts. Pair it with a Brand Messaging doc of your core beliefs, taglines, and talking points.

you can see the data from these UTM links in Google Analytics 4 (GA4) by going to Reports > Acquisition > Traffic Acquisition (or User Acquisition) in the interface.

I hope you found this thread useful. What methods are you using to track marketing data more clearly?

so you can know for sure what sources are creating the most value for your business. You can create the UTMs with this this tool: ga-dev-tools.google/campaign-url... and, after implementing them across all your trackable links,

Tracking these additional parameters in Google Analytics 4 allows a more detailed view of how users reach your site. Adding this UTM data to links from your email marketing and social media and online ads will create a wealth of incredibly useful data

For URL tracking (tracking where website traffic is coming from) we usually create a UTM strategy. UTM parameters are additional information you can add to links to your site.

For call tracking we always set up a Callrail.com account for clients. The data from this service is invaluable. Not only can you track where the calls are coming from (ads, social, newspaper, tv, radio, billboards, etc) but you can also record and transcribe the calls (with AI to analyze them).

8. Community is for creating experiences (in-person & online).

9. Monthly subscribers measures interest. Monthly revenue measures demand. Demand measures opportunity.

10. It’s your responsibility to generate interest, demand, & make the most out of every opportunity

4. Readers do not equal fans.

5. Streaming platforms are for advertising.

6. Social media is for converting to email lists.

7. Email lists are for converting to community.

Whatever you do—
Don’t cling to the same old strategy.

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✅ START testing targeted landing pages that match your keywords.

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⚠️ Frustrated with weak results
⚠️ Drowning in complex strategies
⚠️ Overwhelmed by data overload
⚠️ Growth stuck on pause

Want the easiest fix?