Emmy-winning creative director & agency exec.
Catch the talk:
“The End of the 9-to-5 Agency” — A real-world look at building a collective that works.
📍 April 22–23 | Woodbury, MN
🎟️ https://someconf.com
#SomeConf2026 #Agency
Emmy-winning creative director & agency exec.
Catch the talk:
“The End of the 9-to-5 Agency” — A real-world look at building a collective that works.
📍 April 22–23 | Woodbury, MN
🎟️ https://someconf.com
#SomeConf2026 #Agency
Branded Terms Everywhere
- Separate Branded from Non-Brand
- You'll want to understand the difference in performance in order to scale
- no branded search terms should appear in non-brand campaigns (implement negative keywords too)
Branded Terms Everywhere
- Separate Branded from Non-Brand
- You'll want to understand the difference in performance in order to scale
- no branded search terms should appear in non-brand campaigns (implement negative keywords too)
Tip #1:
- For the Display Network setting:
-- Text Ads on the Display Network don’t convert
-- Because they look terrible
-- ‘Include Google Display Network’ should always be unchecked in your settings
Tip #1:
- For the Display Network setting:
-- Text Ads on the Display Network don’t convert
-- Because they look terrible
-- ‘Include Google Display Network’ should always be unchecked in your settings
1. Be prepared for the offering to take off.
2. The only marketing you need is storytelling.
3. Squeeze all the juice out of one song before moving onto the next.
1. Be prepared for the offering to take off.
2. The only marketing you need is storytelling.
3. Squeeze all the juice out of one song before moving onto the next.
Most advertisers hit walls because they ignore landing page tests.
Here’s what might be holding you back:
⚠️ Running the same ads on repeat
⚠️ Ignoring inner pages in campaigns
⚠️ Missing quick wins
⚠️ Stuck with low conversions
⚠️ Burning through ad spend
Most advertisers hit walls because they ignore landing page tests.
Here’s what might be holding you back:
⚠️ Running the same ads on repeat
⚠️ Ignoring inner pages in campaigns
⚠️ Missing quick wins
⚠️ Stuck with low conversions
⚠️ Burning through ad spend
I don't do resolutions, but I do have goals...and one of the biggest ones is to always be planning a life filled with awe.
Here's how I did that in 2024:
I don't do resolutions, but I do have goals...and one of the biggest ones is to always be planning a life filled with awe.
Here's how I did that in 2024:
#1 “The E Myth Revisited” by Gerber. Sets you up for #2.
#2 “Traction” by Wickman - a practical guide to building a business that runs without you.
#1 “The E Myth Revisited” by Gerber. Sets you up for #2.
#2 “Traction” by Wickman - a practical guide to building a business that runs without you.
I’m here to share and learn insights on marketing, business growth, and soloprenuer and digital nomad type interests.
Let’s connect, learn, and grow together! Who should I follow in these spaces? 👇
I’m here to share and learn insights on marketing, business growth, and soloprenuer and digital nomad type interests.
Let’s connect, learn, and grow together! Who should I follow in these spaces? 👇