L W Johnson
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helltownbeer.bsky.social
L W Johnson
@helltownbeer.bsky.social
Soccer viewership data and analysis. Soap maker.
It's not rooting against it. We've been proven right over the last 15 years.
November 16, 2025 at 4:07 PM
It doesn't match. They've also found themselves without many US players (which was a reason to watch in the old days).

Roster makeups look like temu version of top 5 leagues in Europe. The in-stadium draw appears to be for fans of cover bands. I can't go see Arsenal but I can see the Rapids!
November 16, 2025 at 12:47 PM
They'll find that the TV market they left in 2023 will be completely different in 2029.
November 16, 2025 at 12:42 PM
Do you think they know?
November 15, 2025 at 2:45 PM
r/mls must be a treat. That type of fan has been on the wrong side of every move the league makes for a long time. I don't mind people who enjoy the league but to go crazy defending every move and slopping up every word from the don is gross.
November 15, 2025 at 2:25 PM
In a similar boat. I mainly have it for my aging parents, but I love that I can record just about any movie pre-2000 (and the UI is good) so there is a lot of value for me there, but it's creeping towards $100 - and I can buy a lot of movies for that a month.
November 15, 2025 at 2:22 PM
I see that as well. I'm an "old dad" of a 9 yr old and around a bunch of young millennial parents so I see it. Always wondering where all the kids have gone. USSF survived on the numbers and that train has left the building.
November 15, 2025 at 2:19 PM
I think it never made sense bc it was incomplete. They wanted to sell their apple funded games to other nets and somehow didn't realize that Disney, Google, and every other network/tech company were apple competitors. I don't know if this is sportsbro meathead stuff or what.
November 15, 2025 at 12:37 PM
I bet apple wanted out 2027.
November 15, 2025 at 12:10 PM
Paramount+ is a good possibility. In 2 yrs they will be trying to nab the PL (along with Apple).

Netflix likes the "big event," and MLS just doesn't have anything in its repertoire.

Ha, yeah. Very MLS but I think that might have been Apple showing them the door.
November 15, 2025 at 11:51 AM
How is it? I'm considering it.
November 15, 2025 at 11:21 AM
Looking ahead: MLS won't be able to find a deal like Apple gave them. They'll likely have to find something similar to the NWSL's.

The right move would be to work with Google (YT, YTTV). Even if it means no real TV deal. MLS basically survives on Expansion fees, gameday rev, and sponsors already.
November 15, 2025 at 11:16 AM
Both sides were likely in a "just give me a reason" stance.

MLS investors have been squawking since last year that the league had become invisible. Apple obviously wasn't happy with sub totals bc they shut down season pass.
November 15, 2025 at 11:16 AM
There's something about the apple tv service that people don't like even though they love their phones and it's surprising to me that apple doesn't really look into that.
November 13, 2025 at 1:09 PM
Oct 29th (Wed.), MLS on FS1...

91k Columbus Crew vs. Cincinnati
84k Seattle vs. Minnesota
November 5, 2025 at 2:55 PM
the olds!

here's some more non cbs

72 CHICAGO MED
72 HIGH POTENTIAL
72 TV WE LOVE
71 LAW & ORDER TORONTO:CI
71 CHICAGO FIRE
71 WILD CARDS
November 2, 2025 at 12:52 PM
It is interesting to me that Broadcast TV does this well. Some of the top viewership has an avg age in the 70s, but perhaps it's time to revisit the standard demo divisions.

Avg Age
----
75.0 ELSBETH
74.4 MATLOCK
74.1 FBI
74.1 NCIS
72.7 NCIS: ORIGINS
72.7 FBI
November 2, 2025 at 11:09 AM
I agree with that theory. They filled a gap in the sports window, and the NFL is now in an international race with them.

NBC's deal is up after next season. If Apple picks them up, I'll put on my tinfoil hat and say that it's a catch and kill situation. Apple is that bad at TV.
October 21, 2025 at 1:03 PM