L W Johnson
LightNews LightNews
banner
helltownbeer.bsky.social
L W Johnson
@helltownbeer.bsky.social
320 followers 31 following 420 posts
Soccer viewership data and analysis. Soap maker.
Posts Replies Media Videos
Pinned
helltownbeer.bsky.social
L W Johnson @helltownbeer.bsky.social · Feb 9
Some Sunday writing on Little House on the Prairie and The Waltons... Walnut Grove and Walton's Mountain Would Reject Today's "Culture Wars"
www.helltownbeer.com/2025/02/waln...
helltownbeer.bsky.social
MLS and Apple ending their 10-year deal 3.5 years early was inevitable. It's possible the calendar switch was a catalyst for the contract change.
November 15, 2025 at 11:16 AM
helltownbeer.bsky.social
Soccer Viewership NOV 3 - 9
• PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...
November 12, 2025 at 5:21 PM
Reposted by L W Johnson
aljarov.bsky.social
With #FM26 now live, and the MLS season coming to it's conclusion, I'm starting to bring in some new Assistant Researchers for 2027. If you are a fan of the game and follow Atlanta, Colorado, FC Dallas, Inter Miami, LA Galaxy, Orlando or SJ please reach out if you'd like to get involved. Cheers
November 10, 2025 at 1:53 PM
helltownbeer.bsky.social
Soccer Viewership OCT 27 - NOV 2
------
• Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...
Weekly soccer viewership numbers.
November 6, 2025 at 11:23 AM
helltownbeer.bsky.social
113k for LAFC vs. Austin on FS1 on Sunday (MLS).
November 5, 2025 at 2:50 PM
helltownbeer.bsky.social
No pay-TV soccer viewership for last week. In its place, I'll post the - Top Broadcast Shows Last Week and breakout 18-49 www.helltownbeer.com/2025/11/top-...
November 2, 2025 at 11:09 AM
helltownbeer.bsky.social
Soccer Viewership OCT 13 - 19
• Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week •
www.helltownbeer.com/2025/10/socc...
October 23, 2025 at 4:10 PM
helltownbeer.bsky.social
The F1 deal with Apple is interesting in that it will be part of an Apple TV sub.

I have been expecting Apple to drop the monthly MLS fee and move them to a (brand refreshed) Apple TV sub.

Perhaps this is a test to see if F1 brings more subs than MLS did as a sort of satellite product.
October 20, 2025 at 3:07 PM
helltownbeer.bsky.social
Soccer Viewership OCT 6 - 12
• International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...
October 16, 2025 at 4:25 PM
helltownbeer.bsky.social
Soccer Viewership SEP 29 - OCT 5
• Premier League • LaLiga • USL • NWSL • and more

www.helltownbeer.com/2025/10/socc...
October 9, 2025 at 1:35 PM
helltownbeer.bsky.social
Soccer Viewership SEP 22 - 28
• Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week •
www.helltownbeer.com/2025/10/socc...
October 2, 2025 at 1:37 PM
helltownbeer.bsky.social
YouTube TV no longer carries Univision and UniMas, according to an email I received early this morning.

YTTV has an est 9 mil subscribers. It'll have an impact on Liga MX viewership. Not sure how much, but my most recent data shows the league dropping (like others).
October 1, 2025 at 4:14 PM
Reposted by L W Johnson
millennialpcaest.bsky.social
'Blade Runner' - 1997
September 26, 2025 at 11:52 PM
helltownbeer.bsky.social
Soccer Viewership SEP 15 - 21
191 soccer events and programs last week • Nobody is watching domestic soccer • full list...

www.helltownbeer.com/2025/09/socc...
September 25, 2025 at 4:00 PM
helltownbeer.bsky.social
Soccer Viewership SEP 8 - 14
• 137 soccer programs and events last week • PL on USA tops week •
www.helltownbeer.com/2025/09/socc...
September 18, 2025 at 5:45 PM
helltownbeer.bsky.social
Soccer Viewership SEP 1 - 7
• USMNT tops week • NWSL ION numbers included • International Break •

www.helltownbeer.com/2025/09/socc...
September 12, 2025 at 12:22 PM
helltownbeer.bsky.social
Who am I to say what MLS and US Soccer need to do ahead of next summer's World Cup but - can say, top to bottom, it should be something better than what is happening.
September 8, 2025 at 11:07 PM
helltownbeer.bsky.social
Soccer Viewership AUG 25 - 31

• Liverpool, Arsenal pull 900k on USA

www.helltownbeer.com/2025/09/socc...
September 4, 2025 at 1:09 PM
helltownbeer.bsky.social
I've got the Premier League on USA up about 12% YOY.
August 29, 2025 at 7:51 PM
helltownbeer.bsky.social
Soccer Viewership AUG 18 - 24

www.helltownbeer.com/2025/08/socc...
August 27, 2025 at 7:51 PM
helltownbeer.bsky.social
Soccer Viewership AUG 11 - 17

• PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...
August 21, 2025 at 8:12 PM
helltownbeer.bsky.social
"Major League..."
(viewership last week)

49k Fishing - DISC
36k Soccer - FS1
15k Pickleball - FS1
14k Soccer - FOXD
13k Fishing - VICE
8k Pickleball - FS2
8k Soccer - FS2
2k Soccer - FOXD
August 21, 2025 at 11:52 AM
helltownbeer.bsky.social
NWSL viewership on ION, Sat 8-16:

188k Portland Thorns/NC Courage
137k Match Break Show
136k San Diego Wave/Bay FC

I'll have my full soccer report tomorrow.
August 20, 2025 at 8:02 PM
helltownbeer.bsky.social
Top 20 Pay-TV last week, 18-49:

11: NFLN (Preseason)

3: USA (2 PL, WWE)
3: ESPN (2 UFC, MLB)
3: FOXNC
August 20, 2025 at 12:52 PM
helltownbeer.bsky.social
Soccer Viewership JUL 28 - AUG 3

• NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more

www.helltownbeer.com/2025/08/socc...
August 13, 2025 at 1:22 PM