L W Johnson
@helltownbeer.bsky.social
Soccer viewership data and analysis. Soap maker.
Soccer Viewership NOV 10 - 16
• Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k •
www.helltownbeer.com/2025/11/socc...
• Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k •
www.helltownbeer.com/2025/11/socc...
November 21, 2025 at 4:37 PM
Soccer Viewership NOV 10 - 16
• Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k •
www.helltownbeer.com/2025/11/socc...
• Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k •
www.helltownbeer.com/2025/11/socc...
Soccer Viewership NOV 3 - 9
• PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...
• PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...
November 12, 2025 at 5:21 PM
Soccer Viewership NOV 3 - 9
• PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...
• PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...
Soccer Viewership OCT 27 - NOV 2
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• Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...
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• Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...
November 6, 2025 at 11:23 AM
Soccer Viewership OCT 27 - NOV 2
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• Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...
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• Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...
No pay-TV soccer viewership for last week. In its place, I'll post the - Top Broadcast Shows Last Week and breakout 18-49 www.helltownbeer.com/2025/11/top-...
November 2, 2025 at 11:09 AM
No pay-TV soccer viewership for last week. In its place, I'll post the - Top Broadcast Shows Last Week and breakout 18-49 www.helltownbeer.com/2025/11/top-...
Soccer Viewership OCT 13 - 19
• Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week •
www.helltownbeer.com/2025/10/socc...
• Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week •
www.helltownbeer.com/2025/10/socc...
October 23, 2025 at 4:10 PM
Soccer Viewership OCT 13 - 19
• Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week •
www.helltownbeer.com/2025/10/socc...
• Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week •
www.helltownbeer.com/2025/10/socc...
Soccer Viewership OCT 6 - 12
• International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...
• International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...
October 16, 2025 at 4:25 PM
Soccer Viewership OCT 6 - 12
• International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...
• International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...
Soccer Viewership SEP 29 - OCT 5
• Premier League • LaLiga • USL • NWSL • and more
www.helltownbeer.com/2025/10/socc...
• Premier League • LaLiga • USL • NWSL • and more
www.helltownbeer.com/2025/10/socc...
October 9, 2025 at 1:35 PM
Soccer Viewership SEP 29 - OCT 5
• Premier League • LaLiga • USL • NWSL • and more
www.helltownbeer.com/2025/10/socc...
• Premier League • LaLiga • USL • NWSL • and more
www.helltownbeer.com/2025/10/socc...
Soccer Viewership SEP 22 - 28
• Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week •
www.helltownbeer.com/2025/10/socc...
• Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week •
www.helltownbeer.com/2025/10/socc...
October 2, 2025 at 1:37 PM
Soccer Viewership SEP 22 - 28
• Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week •
www.helltownbeer.com/2025/10/socc...
• Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week •
www.helltownbeer.com/2025/10/socc...
Soccer Viewership SEP 15 - 21
191 soccer events and programs last week • Nobody is watching domestic soccer • full list...
www.helltownbeer.com/2025/09/socc...
191 soccer events and programs last week • Nobody is watching domestic soccer • full list...
www.helltownbeer.com/2025/09/socc...
September 25, 2025 at 4:00 PM
Soccer Viewership SEP 15 - 21
191 soccer events and programs last week • Nobody is watching domestic soccer • full list...
www.helltownbeer.com/2025/09/socc...
191 soccer events and programs last week • Nobody is watching domestic soccer • full list...
www.helltownbeer.com/2025/09/socc...
Soccer Viewership SEP 8 - 14
• 137 soccer programs and events last week • PL on USA tops week •
www.helltownbeer.com/2025/09/socc...
• 137 soccer programs and events last week • PL on USA tops week •
www.helltownbeer.com/2025/09/socc...
September 18, 2025 at 5:45 PM
Soccer Viewership SEP 8 - 14
• 137 soccer programs and events last week • PL on USA tops week •
www.helltownbeer.com/2025/09/socc...
• 137 soccer programs and events last week • PL on USA tops week •
www.helltownbeer.com/2025/09/socc...
Soccer Viewership SEP 1 - 7
• USMNT tops week • NWSL ION numbers included • International Break •
www.helltownbeer.com/2025/09/socc...
• USMNT tops week • NWSL ION numbers included • International Break •
www.helltownbeer.com/2025/09/socc...
September 12, 2025 at 12:22 PM
Soccer Viewership SEP 1 - 7
• USMNT tops week • NWSL ION numbers included • International Break •
www.helltownbeer.com/2025/09/socc...
• USMNT tops week • NWSL ION numbers included • International Break •
www.helltownbeer.com/2025/09/socc...
Soccer Viewership AUG 25 - 31
• Liverpool, Arsenal pull 900k on USA
www.helltownbeer.com/2025/09/socc...
• Liverpool, Arsenal pull 900k on USA
www.helltownbeer.com/2025/09/socc...
September 4, 2025 at 1:09 PM
Soccer Viewership AUG 25 - 31
• Liverpool, Arsenal pull 900k on USA
www.helltownbeer.com/2025/09/socc...
• Liverpool, Arsenal pull 900k on USA
www.helltownbeer.com/2025/09/socc...
August 27, 2025 at 7:51 PM
Soccer Viewership AUG 11 - 17
• PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...
• PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...
August 21, 2025 at 8:12 PM
Soccer Viewership AUG 11 - 17
• PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...
• PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...
Soccer Viewership JUL 28 - AUG 3
• NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more
www.helltownbeer.com/2025/08/socc...
• NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more
www.helltownbeer.com/2025/08/socc...
August 13, 2025 at 1:22 PM
Soccer Viewership JUL 28 - AUG 3
• NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more
www.helltownbeer.com/2025/08/socc...
• NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more
www.helltownbeer.com/2025/08/socc...
Soccer Viewership JUL 28 - AUG 3
• Women's Copa America • NWSL • Leagues Cup • Liga de Honduras • ...and more
www.helltownbeer.com/2025/08/socc...
• Women's Copa America • NWSL • Leagues Cup • Liga de Honduras • ...and more
www.helltownbeer.com/2025/08/socc...
August 7, 2025 at 11:13 AM
Soccer Viewership JUL 28 - AUG 3
• Women's Copa America • NWSL • Leagues Cup • Liga de Honduras • ...and more
www.helltownbeer.com/2025/08/socc...
• Women's Copa America • NWSL • Leagues Cup • Liga de Honduras • ...and more
www.helltownbeer.com/2025/08/socc...
Soccer Viewership JUL 21 - 27
• Women's Euros and Copa America • LigaMX • MLS • USL • Canadian PL •
www.helltownbeer.com/2025/07/socc...
• Women's Euros and Copa America • LigaMX • MLS • USL • Canadian PL •
www.helltownbeer.com/2025/07/socc...
July 30, 2025 at 2:39 PM
Soccer Viewership JUL 21 - 27
• Women's Euros and Copa America • LigaMX • MLS • USL • Canadian PL •
www.helltownbeer.com/2025/07/socc...
• Women's Euros and Copa America • LigaMX • MLS • USL • Canadian PL •
www.helltownbeer.com/2025/07/socc...
(Testing a Little House thing)
July 30, 2025 at 2:01 PM
(Testing a Little House thing)
I have not watched it but I figure Sandler is the closest thing the entertainment industry has to Michael Landon in regard to understanding his audience. He's relentlessly loyal and does his own thing. He also has his vices.
July 29, 2025 at 11:16 PM
I have not watched it but I figure Sandler is the closest thing the entertainment industry has to Michael Landon in regard to understanding his audience. He's relentlessly loyal and does his own thing. He also has his vices.
Soccer Viewership JUL 14 - 20
• Liga MX • MLS • Women's Copa America • USL • and more!
www.helltownbeer.com/2025/07/socc...
• Liga MX • MLS • Women's Copa America • USL • and more!
www.helltownbeer.com/2025/07/socc...
July 23, 2025 at 7:09 PM
Soccer Viewership JUL 14 - 20
• Liga MX • MLS • Women's Copa America • USL • and more!
www.helltownbeer.com/2025/07/socc...
• Liga MX • MLS • Women's Copa America • USL • and more!
www.helltownbeer.com/2025/07/socc...
Top 10 Soccer Viewership
1st Half 2025
Pay-TV Only (includes linear streamers)
Notes Below
1st Half 2025
Pay-TV Only (includes linear streamers)
Notes Below
July 17, 2025 at 6:17 PM
Top 10 Soccer Viewership
1st Half 2025
Pay-TV Only (includes linear streamers)
Notes Below
1st Half 2025
Pay-TV Only (includes linear streamers)
Notes Below
Soccer Viewership JUL 7 - 13
Notables: Women's Euros • Copa América Femenina • Club World Cup • UK viewership
www.helltownbeer.com/2025/07/socc...
Notables: Women's Euros • Copa América Femenina • Club World Cup • UK viewership
www.helltownbeer.com/2025/07/socc...
July 16, 2025 at 10:56 AM
Soccer Viewership JUL 7 - 13
Notables: Women's Euros • Copa América Femenina • Club World Cup • UK viewership
www.helltownbeer.com/2025/07/socc...
Notables: Women's Euros • Copa América Femenina • Club World Cup • UK viewership
www.helltownbeer.com/2025/07/socc...
July 11, 2025 at 12:07 PM
July 3, 2025 at 11:11 AM
Soccer Viewership JUN 16 - 22
• Club World Cup and Gold Cup numbers rolling in
www.helltownbeer.com/2025/06/socc...
• Club World Cup and Gold Cup numbers rolling in
www.helltownbeer.com/2025/06/socc...
June 25, 2025 at 7:25 PM
Soccer Viewership JUN 16 - 22
• Club World Cup and Gold Cup numbers rolling in
www.helltownbeer.com/2025/06/socc...
• Club World Cup and Gold Cup numbers rolling in
www.helltownbeer.com/2025/06/socc...