@giselesoliveira.bsky.social
6/
So yeah, even top-of-funnel content is built from the inside out.
Anyone else thinking about these behind-the-scenes choices when creating for experts?
#ScienceCommunication #SciComm #ScientistsOnLinkedIn #CommunicatingScience
So yeah, even top-of-funnel content is built from the inside out.
Anyone else thinking about these behind-the-scenes choices when creating for experts?
#ScienceCommunication #SciComm #ScientistsOnLinkedIn #CommunicatingScience
June 11, 2025 at 5:20 PM
6/
So yeah, even top-of-funnel content is built from the inside out.
Anyone else thinking about these behind-the-scenes choices when creating for experts?
#ScienceCommunication #SciComm #ScientistsOnLinkedIn #CommunicatingScience
So yeah, even top-of-funnel content is built from the inside out.
Anyone else thinking about these behind-the-scenes choices when creating for experts?
#ScienceCommunication #SciComm #ScientistsOnLinkedIn #CommunicatingScience
5/
Because when a post is rooted in real, meaningful work — and shaped through collaboration — it’s more likely to start real conversations.
And that’s what helps it travel further.
Because when a post is rooted in real, meaningful work — and shaped through collaboration — it’s more likely to start real conversations.
And that’s what helps it travel further.
June 11, 2025 at 5:19 PM
5/
Because when a post is rooted in real, meaningful work — and shaped through collaboration — it’s more likely to start real conversations.
And that’s what helps it travel further.
Because when a post is rooted in real, meaningful work — and shaped through collaboration — it’s more likely to start real conversations.
And that’s what helps it travel further.
4/
And here’s what really makes a difference: the conversation with the specialist.
That’s where we uncover what actually matters — the essence of their work, and what truly resonates.
And here’s what really makes a difference: the conversation with the specialist.
That’s where we uncover what actually matters — the essence of their work, and what truly resonates.
June 11, 2025 at 5:19 PM
4/
And here’s what really makes a difference: the conversation with the specialist.
That’s where we uncover what actually matters — the essence of their work, and what truly resonates.
And here’s what really makes a difference: the conversation with the specialist.
That’s where we uncover what actually matters — the essence of their work, and what truly resonates.
3/
That changes everything.
Top-of-funnel content isn’t just about who you want to reach — it’s about who’s already watching.
Balance is key: the new and the familiar. Attracting and maintaining.
That changes everything.
Top-of-funnel content isn’t just about who you want to reach — it’s about who’s already watching.
Balance is key: the new and the familiar. Attracting and maintaining.
June 11, 2025 at 5:18 PM
3/
That changes everything.
Top-of-funnel content isn’t just about who you want to reach — it’s about who’s already watching.
Balance is key: the new and the familiar. Attracting and maintaining.
That changes everything.
Top-of-funnel content isn’t just about who you want to reach — it’s about who’s already watching.
Balance is key: the new and the familiar. Attracting and maintaining.
2/
The algorithm first shows your post to people who already follow the profile.
Yep. Even if it’s meant for a new audience, it needs to land well with the current one.
The algorithm first shows your post to people who already follow the profile.
Yep. Even if it’s meant for a new audience, it needs to land well with the current one.
June 11, 2025 at 5:16 PM
2/
The algorithm first shows your post to people who already follow the profile.
Yep. Even if it’s meant for a new audience, it needs to land well with the current one.
The algorithm first shows your post to people who already follow the profile.
Yep. Even if it’s meant for a new audience, it needs to land well with the current one.