6/
So yeah, even top-of-funnel content is built from the inside out.

Anyone else thinking about these behind-the-scenes choices when creating for experts?

#ScienceCommunication #SciComm #ScientistsOnLinkedIn #CommunicatingScience

5/
Because when a post is rooted in real, meaningful work — and shaped through collaboration — it’s more likely to start real conversations.

And that’s what helps it travel further.

4/
And here’s what really makes a difference: the conversation with the specialist.

That’s where we uncover what actually matters — the essence of their work, and what truly resonates.

3/
That changes everything.

Top-of-funnel content isn’t just about who you want to reach — it’s about who’s already watching.

Balance is key: the new and the familiar. Attracting and maintaining.

2/
The algorithm first shows your post to people who already follow the profile.

Yep. Even if it’s meant for a new audience, it needs to land well with the current one.

1/
This week, I was working on a top-of-funnel post (aka an attraction post) for the profile of a specialist I collaborate with.

Goal? Attract new followers.

But then I remembered something most of us forget...

“Who am I to talk about this?”
If that’s stopped you from posting, you’re not alone.
Impostor syndrome is loud in academia.
But you don’t need to be a prof to share your work.
Start messy. Start with your “why.”
You’re more ready than you think. 💬
#SciComm #PostgradLife

Your science deserves to be seen, understood, and supported!

If you’re wondering where to start:
📋 We made a free checklist to help you audit your own communication presence. buff.ly/3NXwGqf

Whether you work with us or not, it’ll make a difference.