Genuin
@genuinapp.bsky.social
Community Media Network: Video-powered communities for brands ▶️ within your own channels 🎯 that drive discovery 👀 engagement 💭 & increased session time ⌚. The result? New media revenue 💰 commerce 🛒 & ROI 📈. https://www.BeGenuin.com/
Creating and publishing video shouldn’t be complicated.
That’s why we built Genuin Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app.
That’s why we built Genuin Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app.
October 2, 2025 at 10:48 AM
Creating and publishing video shouldn’t be complicated.
That’s why we built Genuin Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app.
That’s why we built Genuin Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app.
From milestone to momentum:
September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network!
Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach.
That’s not just growth. That’s acceleration. 🚀
September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network!
Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach.
That’s not just growth. That’s acceleration. 🚀
October 1, 2025 at 10:05 AM
From milestone to momentum:
September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network!
Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach.
That’s not just growth. That’s acceleration. 🚀
September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network!
Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach.
That’s not just growth. That’s acceleration. 🚀
From expert creators to continuity strategies, Eric shares how expert-driven content builds trust, fuels personalization, and drives measurable impact across PDPs, CTV, and beyond.
🎧 Eric says retailers face a “last chance” moment to stay relevant and how brands can turn education into ownership.
🎧 Eric says retailers face a “last chance” moment to stay relevant and how brands can turn education into ownership.
September 30, 2025 at 11:17 AM
From expert creators to continuity strategies, Eric shares how expert-driven content builds trust, fuels personalization, and drives measurable impact across PDPs, CTV, and beyond.
🎧 Eric says retailers face a “last chance” moment to stay relevant and how brands can turn education into ownership.
🎧 Eric says retailers face a “last chance” moment to stay relevant and how brands can turn education into ownership.
When we talk about connecting brands and consumers at every touchpoint along the user journey, look no further than the auto shopping experience across the Carsome ecosystem.
Generative video experience infrastructure is now embedded across their properties, spanning web & app.
Generative video experience infrastructure is now embedded across their properties, spanning web & app.
September 25, 2025 at 10:34 AM
When we talk about connecting brands and consumers at every touchpoint along the user journey, look no further than the auto shopping experience across the Carsome ecosystem.
Generative video experience infrastructure is now embedded across their properties, spanning web & app.
Generative video experience infrastructure is now embedded across their properties, spanning web & app.
🔦 Product Spotlight: Sponsored Communities:
Video-powered experiences embedded directly into your website and app.
For retailers & publishers, it’s not just another tool... it’s a revenue unlock.
For advertisers, it’s media that actually hits different.
Video-powered experiences embedded directly into your website and app.
For retailers & publishers, it’s not just another tool... it’s a revenue unlock.
For advertisers, it’s media that actually hits different.
September 4, 2025 at 10:18 AM
🔦 Product Spotlight: Sponsored Communities:
Video-powered experiences embedded directly into your website and app.
For retailers & publishers, it’s not just another tool... it’s a revenue unlock.
For advertisers, it’s media that actually hits different.
Video-powered experiences embedded directly into your website and app.
For retailers & publishers, it’s not just another tool... it’s a revenue unlock.
For advertisers, it’s media that actually hits different.
🚀 1,000,000 strong… and just getting started.
In just a few short months, the Genuin network has grown to over one million users.
A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.
Thank you. 🙏
In just a few short months, the Genuin network has grown to over one million users.
A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.
Thank you. 🙏
September 2, 2025 at 11:00 AM
🚀 1,000,000 strong… and just getting started.
In just a few short months, the Genuin network has grown to over one million users.
A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.
Thank you. 🙏
In just a few short months, the Genuin network has grown to over one million users.
A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.
Thank you. 🙏
A global AI leader and former IBM researcher, Chidansh. joins us to lead our next phase of growth — building the infrastructure that 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 and drives contextual, community-driven video engagement at scale.
August 19, 2025 at 12:10 PM
A global AI leader and former IBM researcher, Chidansh. joins us to lead our next phase of growth — building the infrastructure that 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 and drives contextual, community-driven video engagement at scale.
Having a bloated media stack isn’t sophistication.
It’s a sign of fragmentation.
6 adtech & content vendors.
Countless handoffs.
Zero efficiency.
One embedded infrastructure can simplify this.
One partner to power your content, community, media & measurement.
Make your platform the network.
It’s a sign of fragmentation.
6 adtech & content vendors.
Countless handoffs.
Zero efficiency.
One embedded infrastructure can simplify this.
One partner to power your content, community, media & measurement.
Make your platform the network.
August 15, 2025 at 11:36 AM
Having a bloated media stack isn’t sophistication.
It’s a sign of fragmentation.
6 adtech & content vendors.
Countless handoffs.
Zero efficiency.
One embedded infrastructure can simplify this.
One partner to power your content, community, media & measurement.
Make your platform the network.
It’s a sign of fragmentation.
6 adtech & content vendors.
Countless handoffs.
Zero efficiency.
One embedded infrastructure can simplify this.
One partner to power your content, community, media & measurement.
Make your platform the network.
No more renting reach.
No more fighting the feed.
Just scrollable, shoppable, brand-owned ecosystems.
No more fighting the feed.
Just scrollable, shoppable, brand-owned ecosystems.
August 13, 2025 at 11:08 AM
No more renting reach.
No more fighting the feed.
Just scrollable, shoppable, brand-owned ecosystems.
No more fighting the feed.
Just scrollable, shoppable, brand-owned ecosystems.
That’s what we’re building at Genuin:
Generative video infrastructure that lets retail, commerce & media brands orchestrate community-powered engagement across owned + offsite properties.
For partners, advertisers, consumers, and yes, creators and influencers.
Generative video infrastructure that lets retail, commerce & media brands orchestrate community-powered engagement across owned + offsite properties.
For partners, advertisers, consumers, and yes, creators and influencers.
August 13, 2025 at 11:08 AM
That’s what we’re building at Genuin:
Generative video infrastructure that lets retail, commerce & media brands orchestrate community-powered engagement across owned + offsite properties.
For partners, advertisers, consumers, and yes, creators and influencers.
Generative video infrastructure that lets retail, commerce & media brands orchestrate community-powered engagement across owned + offsite properties.
For partners, advertisers, consumers, and yes, creators and influencers.
Brands can give creators an even more impactful platform for reach, relevance & revenue
- Owned channels: website & app.
- Curated communities: onsite and offsite.
- Monetizable engagement without middlemen.
If social is for the creator economy, owned platforms will power the new Curator Economy.
- Owned channels: website & app.
- Curated communities: onsite and offsite.
- Monetizable engagement without middlemen.
If social is for the creator economy, owned platforms will power the new Curator Economy.
August 13, 2025 at 11:08 AM
Brands can give creators an even more impactful platform for reach, relevance & revenue
- Owned channels: website & app.
- Curated communities: onsite and offsite.
- Monetizable engagement without middlemen.
If social is for the creator economy, owned platforms will power the new Curator Economy.
- Owned channels: website & app.
- Curated communities: onsite and offsite.
- Monetizable engagement without middlemen.
If social is for the creator economy, owned platforms will power the new Curator Economy.
Tricia Maia, Head of Product at TED, shared how Genuin-powered "Shorts" help guide discovery through personalized, engaging experiences at #ProductCon this week.
Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.
Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.
August 8, 2025 at 10:44 AM
Tricia Maia, Head of Product at TED, shared how Genuin-powered "Shorts" help guide discovery through personalized, engaging experiences at #ProductCon this week.
Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.
Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.
We’re officially SOC 2 Type I compliant. 🛡️
Confirmation that Genuin’s platform meets rigorous standards for security, availability, processing integrity, confidentiality & privacy.
Another layer of assurance for our partners, building the future of community-powered media with trust at the core.
Confirmation that Genuin’s platform meets rigorous standards for security, availability, processing integrity, confidentiality & privacy.
Another layer of assurance for our partners, building the future of community-powered media with trust at the core.
August 5, 2025 at 10:39 AM
We’re officially SOC 2 Type I compliant. 🛡️
Confirmation that Genuin’s platform meets rigorous standards for security, availability, processing integrity, confidentiality & privacy.
Another layer of assurance for our partners, building the future of community-powered media with trust at the core.
Confirmation that Genuin’s platform meets rigorous standards for security, availability, processing integrity, confidentiality & privacy.
Another layer of assurance for our partners, building the future of community-powered media with trust at the core.
When brands embed Genuin into their site and app, they see a lift in engagement, time on site, and revenue almost instantly.
That makes product, content, and growth teams happy.
And while not everyone can talk about it (yet), it's been a game-changer for their brands, their partners & consumers.
That makes product, content, and growth teams happy.
And while not everyone can talk about it (yet), it's been a game-changer for their brands, their partners & consumers.
August 1, 2025 at 11:25 AM
When brands embed Genuin into their site and app, they see a lift in engagement, time on site, and revenue almost instantly.
That makes product, content, and growth teams happy.
And while not everyone can talk about it (yet), it's been a game-changer for their brands, their partners & consumers.
That makes product, content, and growth teams happy.
And while not everyone can talk about it (yet), it's been a game-changer for their brands, their partners & consumers.
Content costs are up. Performance on 3rd party channels is down.
That’s where 𝐆𝐞𝐧𝐮𝐢𝐧 𝐀𝐈 comes in. Not just another AI tool, our Adaptive Intelligence is your strategic partner for the entire user journey, where you control the experience and the outcome
Start building → begenuin.com/genai
That’s where 𝐆𝐞𝐧𝐮𝐢𝐧 𝐀𝐈 comes in. Not just another AI tool, our Adaptive Intelligence is your strategic partner for the entire user journey, where you control the experience and the outcome
Start building → begenuin.com/genai
July 29, 2025 at 11:31 AM
Content costs are up. Performance on 3rd party channels is down.
That’s where 𝐆𝐞𝐧𝐮𝐢𝐧 𝐀𝐈 comes in. Not just another AI tool, our Adaptive Intelligence is your strategic partner for the entire user journey, where you control the experience and the outcome
Start building → begenuin.com/genai
That’s where 𝐆𝐞𝐧𝐮𝐢𝐧 𝐀𝐈 comes in. Not just another AI tool, our Adaptive Intelligence is your strategic partner for the entire user journey, where you control the experience and the outcome
Start building → begenuin.com/genai
It’s time to re-examine the 𝐈𝐫𝐨𝐧 𝐓𝐫𝐢𝐚𝐧𝐠𝐥𝐞. No, not talking about some Cold War treaty agreement, but the classic 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐚𝐝𝐨𝐱.
Fast, cheap, or good... you used to have to 𝘱𝘪𝘤𝘬 𝘵𝘸𝘰.
You could 𝘯𝘦𝘷𝘦𝘳 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘳𝘦𝘦.
Fast, cheap, or good... you used to have to 𝘱𝘪𝘤𝘬 𝘵𝘸𝘰.
You could 𝘯𝘦𝘷𝘦𝘳 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘳𝘦𝘦.
July 25, 2025 at 11:10 AM
It’s time to re-examine the 𝐈𝐫𝐨𝐧 𝐓𝐫𝐢𝐚𝐧𝐠𝐥𝐞. No, not talking about some Cold War treaty agreement, but the classic 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐚𝐝𝐨𝐱.
Fast, cheap, or good... you used to have to 𝘱𝘪𝘤𝘬 𝘵𝘸𝘰.
You could 𝘯𝘦𝘷𝘦𝘳 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘳𝘦𝘦.
Fast, cheap, or good... you used to have to 𝘱𝘪𝘤𝘬 𝘵𝘸𝘰.
You could 𝘯𝘦𝘷𝘦𝘳 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘳𝘦𝘦.
Summer slowdown? Not at Genuin. ☀️🛠️
We’ve been building... and now, launching. Say hello to the latest product upgrades helping partners grow, engage, and own their communities even more effectively.
Here's what's updated this week:
We’ve been building... and now, launching. Say hello to the latest product upgrades helping partners grow, engage, and own their communities even more effectively.
Here's what's updated this week:
July 21, 2025 at 10:13 AM
Summer slowdown? Not at Genuin. ☀️🛠️
We’ve been building... and now, launching. Say hello to the latest product upgrades helping partners grow, engage, and own their communities even more effectively.
Here's what's updated this week:
We’ve been building... and now, launching. Say hello to the latest product upgrades helping partners grow, engage, and own their communities even more effectively.
Here's what's updated this week:
Brands that build with their communities, not just for them, win! 📣
An all-new episode of 𝑮𝒆𝒏𝒖𝒊𝒏 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔 with Dana Hork, CEO of Beers With Friends 🍻 and former marketing leader at Walmart & Wonder, is a masterclass on modern brand building.
Full episode:
youtu.be/8Ties5_rd4E
An all-new episode of 𝑮𝒆𝒏𝒖𝒊𝒏 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔 with Dana Hork, CEO of Beers With Friends 🍻 and former marketing leader at Walmart & Wonder, is a masterclass on modern brand building.
Full episode:
youtu.be/8Ties5_rd4E
July 15, 2025 at 10:47 AM
Brands that build with their communities, not just for them, win! 📣
An all-new episode of 𝑮𝒆𝒏𝒖𝒊𝒏 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔 with Dana Hork, CEO of Beers With Friends 🍻 and former marketing leader at Walmart & Wonder, is a masterclass on modern brand building.
Full episode:
youtu.be/8Ties5_rd4E
An all-new episode of 𝑮𝒆𝒏𝒖𝒊𝒏 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔 with Dana Hork, CEO of Beers With Friends 🍻 and former marketing leader at Walmart & Wonder, is a masterclass on modern brand building.
Full episode:
youtu.be/8Ties5_rd4E
Everyone wants the engagement of TikTok, Instagram, or YouTube Shorts…
But no one wants to be reliant on them.
We give you the UX magic, the creator content, and the community engine... inside your own app.
Here’s what it looks like 👇
But no one wants to be reliant on them.
We give you the UX magic, the creator content, and the community engine... inside your own app.
Here’s what it looks like 👇
July 7, 2025 at 10:38 AM
Everyone wants the engagement of TikTok, Instagram, or YouTube Shorts…
But no one wants to be reliant on them.
We give you the UX magic, the creator content, and the community engine... inside your own app.
Here’s what it looks like 👇
But no one wants to be reliant on them.
We give you the UX magic, the creator content, and the community engine... inside your own app.
Here’s what it looks like 👇
Everyone wants in on the 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐦𝐞𝐝𝐢𝐚 gold rush, yet these models are 𝐛𝐚𝐫𝐞𝐥𝐲 𝐬𝐜𝐫𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐮𝐫𝐟𝐚𝐜𝐞 of their potential.
Too many are using outdated playbooks.
Here are 10 common mistakes we see every day... and how to fix them:
1/4 🧵👇
Too many are using outdated playbooks.
Here are 10 common mistakes we see every day... and how to fix them:
1/4 🧵👇
July 2, 2025 at 10:41 AM
Everyone wants in on the 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐦𝐞𝐝𝐢𝐚 gold rush, yet these models are 𝐛𝐚𝐫𝐞𝐥𝐲 𝐬𝐜𝐫𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐮𝐫𝐟𝐚𝐜𝐞 of their potential.
Too many are using outdated playbooks.
Here are 10 common mistakes we see every day... and how to fix them:
1/4 🧵👇
Too many are using outdated playbooks.
Here are 10 common mistakes we see every day... and how to fix them:
1/4 🧵👇
AI is moving faster than your content strategy. Output isn’t enough. Context is everything.
That’s why Genuin’s 𝘨𝘦𝘯𝘈𝘐 (Adaptive Intelligence) is built for contextual continuity, delivering adaptive content, deeper connections, and communities that convert.
🧵👇
That’s why Genuin’s 𝘨𝘦𝘯𝘈𝘐 (Adaptive Intelligence) is built for contextual continuity, delivering adaptive content, deeper connections, and communities that convert.
🧵👇
June 30, 2025 at 10:22 AM
AI is moving faster than your content strategy. Output isn’t enough. Context is everything.
That’s why Genuin’s 𝘨𝘦𝘯𝘈𝘐 (Adaptive Intelligence) is built for contextual continuity, delivering adaptive content, deeper connections, and communities that convert.
🧵👇
That’s why Genuin’s 𝘨𝘦𝘯𝘈𝘐 (Adaptive Intelligence) is built for contextual continuity, delivering adaptive content, deeper connections, and communities that convert.
🧵👇
The future of community-powered strategy is here.
We’re giving you free access to Genuin Adaptive Intelligence, our suite of AI Agents that plan, build, grow & monetize your brand’s own community.
👉 begenuin.com/genai
We’re giving you free access to Genuin Adaptive Intelligence, our suite of AI Agents that plan, build, grow & monetize your brand’s own community.
👉 begenuin.com/genai
June 25, 2025 at 11:44 AM
The future of community-powered strategy is here.
We’re giving you free access to Genuin Adaptive Intelligence, our suite of AI Agents that plan, build, grow & monetize your brand’s own community.
👉 begenuin.com/genai
We’re giving you free access to Genuin Adaptive Intelligence, our suite of AI Agents that plan, build, grow & monetize your brand’s own community.
👉 begenuin.com/genai
If your audience lives on Instagram, TikTok, or YouTube…
If you’re chasing views, likes, and “viral reach”…
If you think rented eyeballs = owned engagement…
= 𝐘𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.
🧵👇
If you’re chasing views, likes, and “viral reach”…
If you think rented eyeballs = owned engagement…
= 𝐘𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.
🧵👇
June 23, 2025 at 10:55 AM
If your audience lives on Instagram, TikTok, or YouTube…
If you’re chasing views, likes, and “viral reach”…
If you think rented eyeballs = owned engagement…
= 𝐘𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.
🧵👇
If you’re chasing views, likes, and “viral reach”…
If you think rented eyeballs = owned engagement…
= 𝐘𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.
🧵👇
Just weeks before the Cannes Lions International Festival of Creativity, the biggest stage for brands and marketers, we posed a challenge:
Which brand would be bold enough to launch our white-label video community infrastructure on their own channels?
Which brand would be bold enough to launch our white-label video community infrastructure on their own channels?
June 19, 2025 at 6:58 AM
Just weeks before the Cannes Lions International Festival of Creativity, the biggest stage for brands and marketers, we posed a challenge:
Which brand would be bold enough to launch our white-label video community infrastructure on their own channels?
Which brand would be bold enough to launch our white-label video community infrastructure on their own channels?
Tired of leaky consumer attrition sending consumers offsite to platforms you don’t own? Yeah. Us too.
Genuin is your embedded, video-powered community infrastructure, built right into your app or site.
It turns passive users into active community members.
Genuin is your embedded, video-powered community infrastructure, built right into your app or site.
It turns passive users into active community members.
June 12, 2025 at 12:38 PM
Tired of leaky consumer attrition sending consumers offsite to platforms you don’t own? Yeah. Us too.
Genuin is your embedded, video-powered community infrastructure, built right into your app or site.
It turns passive users into active community members.
Genuin is your embedded, video-powered community infrastructure, built right into your app or site.
It turns passive users into active community members.