If you had a million francs and spent CHF 1 every second, it would take you about 11.5 days to spend it all.

If you had a billion francs and spent CHF 1 every second, it would take you about 31.7 years to spend it all.

It's option A: When talking about large numbers like a billion, people struggle to visualise them - meaning they loose their impact. Most people struggle to understand the difference between a million and a billion.

80000hours.org/psychology-r...

This looks fantastic. Since moving over from Twitter, I’ve really struggled to build up my network. Could I be added to the group as well?

Losses loom larger than gains, so its easier to add something to our diet than it is to cut something out.

Once more it comes down to loss aversion

It's Option B, but let's find out why

But where variety is key, Option A works best

If you're trying to sell essentials or low involvement products, Option B works best.

OK, it's a bit of a trick question - it depends on what you're selling....

Yet despite this, most marketing campaigns are framed using a gain framed message.

Most people are naturally loss averse, meaning losses loom larger than gains.

It's option B - but why is this?