Gareth J. Harvey
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garethjharvey.bsky.social
Gareth J. Harvey
@garethjharvey.bsky.social
Director of Consumer Psychology at Decide & former Professor of Consumer Psychology. Chartered Psychologist (CPsychol) www.consumerpsych.ch
If you had a million francs and spent CHF 1 every second, it would take you about 11.5 days to spend it all.

If you had a billion francs and spent CHF 1 every second, it would take you about 31.7 years to spend it all.
December 9, 2024 at 11:35 AM
It's option A: When talking about large numbers like a billion, people struggle to visualise them - meaning they loose their impact. Most people struggle to understand the difference between a million and a billion.
December 9, 2024 at 11:35 AM
December 9, 2024 at 11:35 AM
This looks fantastic. Since moving over from Twitter, I’ve really struggled to build up my network. Could I be added to the group as well?
November 21, 2024 at 9:13 AM
Losses loom larger than gains, so its easier to add something to our diet than it is to cut something out.
November 18, 2024 at 11:20 AM
Once more it comes down to loss aversion
November 18, 2024 at 11:20 AM
It's Option B, but let's find out why
November 18, 2024 at 11:20 AM
But where variety is key, Option A works best
October 21, 2024 at 10:29 AM
If you're trying to sell essentials or low involvement products, Option B works best.
October 21, 2024 at 10:28 AM
OK, it's a bit of a trick question - it depends on what you're selling....
October 21, 2024 at 10:28 AM
Yet despite this, most marketing campaigns are framed using a gain framed message.
August 27, 2024 at 11:23 AM
Most people are naturally loss averse, meaning losses loom larger than gains.
August 27, 2024 at 11:23 AM
It's option B - but why is this?
August 27, 2024 at 11:22 AM