Gareth J. Harvey
@garethjharvey.bsky.social
Director of Consumer Psychology at Decide & former Professor of Consumer Psychology. Chartered Psychologist (CPsychol) www.consumerpsych.ch
Brands teaming up with films can be great for publicity, but changing packaging too much can backfire. I nearly missed my favourite GU dessert instore because the limited edition design was so different. Thanks to inattentional blindness, we often only see what we expect!
February 19, 2025 at 11:48 AM
Brands teaming up with films can be great for publicity, but changing packaging too much can backfire. I nearly missed my favourite GU dessert instore because the limited edition design was so different. Thanks to inattentional blindness, we often only see what we expect!
People are still talking about the replication crisis in psychology. But do you know which high profile experiments have successfully been replicated and which failed to replicate?
Try this fun quiz (link in comments) & see what you know. You might be surprised!
Try this fun quiz (link in comments) & see what you know. You might be surprised!
November 21, 2024 at 11:21 AM
People are still talking about the replication crisis in psychology. But do you know which high profile experiments have successfully been replicated and which failed to replicate?
Try this fun quiz (link in comments) & see what you know. You might be surprised!
Try this fun quiz (link in comments) & see what you know. You might be surprised!
Losses loom larger than gains, so its easier to add something to our diet than it is to cut something out.
November 18, 2024 at 11:20 AM
Losses loom larger than gains, so its easier to add something to our diet than it is to cut something out.
Once more it comes down to loss aversion
November 18, 2024 at 11:20 AM
Once more it comes down to loss aversion
It's Option B, but let's find out why
November 18, 2024 at 11:20 AM
It's Option B, but let's find out why
Your weekly Monday morning #consumerpsychology quiz. Which advert is going to be the most effective? (A thread
November 18, 2024 at 11:20 AM
Your weekly Monday morning #consumerpsychology quiz. Which advert is going to be the most effective? (A thread
But where variety is key, Option A works best
October 21, 2024 at 10:29 AM
But where variety is key, Option A works best
If you're trying to sell essentials or low involvement products, Option B works best.
October 21, 2024 at 10:28 AM
If you're trying to sell essentials or low involvement products, Option B works best.
OK, it's a bit of a trick question - it depends on what you're selling....
October 21, 2024 at 10:28 AM
OK, it's a bit of a trick question - it depends on what you're selling....
Your weekly #ConsumerPsych quiz. Which shelf layout will sell more products?
October 21, 2024 at 10:27 AM
Your weekly #ConsumerPsych quiz. Which shelf layout will sell more products?
Humans are wired to pick up on social cues, like following someone's gaze. In #OOH ads, it's usually more effective for the model to look at the call to action. But for ads with a negative emotional appeals, direct eye contact with the viewer creates accountability.
September 12, 2024 at 11:23 AM
Humans are wired to pick up on social cues, like following someone's gaze. In #OOH ads, it's usually more effective for the model to look at the call to action. But for ads with a negative emotional appeals, direct eye contact with the viewer creates accountability.
Yet despite this, most marketing campaigns are framed using a gain framed message.
August 27, 2024 at 11:23 AM
Yet despite this, most marketing campaigns are framed using a gain framed message.
Most people are naturally loss averse, meaning losses loom larger than gains.
August 27, 2024 at 11:23 AM
Most people are naturally loss averse, meaning losses loom larger than gains.
It's option B - but why is this?
August 27, 2024 at 11:22 AM
It's option B - but why is this?
Your weekly #ConsumerPsych quiz. Which promotion is likely to encourage more shoppers to sign up to a store loyalty card? A 🧵
August 27, 2024 at 11:22 AM
Your weekly #ConsumerPsych quiz. Which promotion is likely to encourage more shoppers to sign up to a store loyalty card? A 🧵
Marketers often overload product packaging with claims, hoping one will resonate. But research shows that more than three claims make shoppers skeptical and distracted, leading to a cluttered design. With only seconds to catch attention, less is more.
August 21, 2024 at 10:37 AM
Marketers often overload product packaging with claims, hoping one will resonate. But research shows that more than three claims make shoppers skeptical and distracted, leading to a cluttered design. With only seconds to catch attention, less is more.
Running a charity fundraising campaign online? Campaigns are more effective at raising funds when they show a photo of someone helping themselves, rather than appearing as a victim and helpless.
February 5, 2024 at 11:32 AM
Running a charity fundraising campaign online? Campaigns are more effective at raising funds when they show a photo of someone helping themselves, rather than appearing as a victim and helpless.
When it comes to online shopping, more and more people are ordering using their smartphones or tablet. And if you're a shopper who likes touching a product before buying, this change increases the odds that you'll buy something online.
January 31, 2024 at 11:36 AM
When it comes to online shopping, more and more people are ordering using their smartphones or tablet. And if you're a shopper who likes touching a product before buying, this change increases the odds that you'll buy something online.
Scarcity appeals are at the heart of lots of marketing campaigns, but depending on the product you're selling, it should change how you employ them.
January 25, 2024 at 11:32 AM
Scarcity appeals are at the heart of lots of marketing campaigns, but depending on the product you're selling, it should change how you employ them.
If you analyse the sales data, it looks like special offers work. But in reality, you're not steeling market share from your competition, instead the majority of the sales increase comes from shoppers stockpiling. #ConsumerPsych
January 24, 2024 at 11:35 AM
If you analyse the sales data, it looks like special offers work. But in reality, you're not steeling market share from your competition, instead the majority of the sales increase comes from shoppers stockpiling. #ConsumerPsych
Friday fun: Great spot from David Emmett "When your company slogan includes a negative, don't allow yourself to be filmed standing in front of the "no" part."
January 12, 2024 at 11:21 AM
Friday fun: Great spot from David Emmett "When your company slogan includes a negative, don't allow yourself to be filmed standing in front of the "no" part."
Don't panic if you're like me and can't wrap presents neatly. Your friends might like your gifts more because of it.
December 21, 2023 at 11:25 AM
Don't panic if you're like me and can't wrap presents neatly. Your friends might like your gifts more because of it.
Social norms form the bedrock of lots of behavioural science interventions, but how can you use it when you're trying to promote unpopular behaviour (e.g. encourage people to eat a vegetarian diet where only 10% of the population are vegetarian)?
December 14, 2023 at 11:29 AM
Social norms form the bedrock of lots of behavioural science interventions, but how can you use it when you're trying to promote unpopular behaviour (e.g. encourage people to eat a vegetarian diet where only 10% of the population are vegetarian)?
When shopping in a supermarket, we pay more attention to products on the right of the aisle than those on the left.
November 28, 2023 at 11:38 AM
When shopping in a supermarket, we pay more attention to products on the right of the aisle than those on the left.