Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
@ferncxandcrm.com
🌿 Tools | strategy | content | automations to turn your buyers into raving fans & repeat buyers
🌍 So you can make "change the world money"
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
SERVICES: ferncx.com
CRM: ferncrm.com
🌍 So you can make "change the world money"
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
SERVICES: ferncx.com
CRM: ferncrm.com
Pinned
This is what we're doing: showing socially-conscious, eco-conscious, and/or changemaker business owners how to boost profit margins and change the world together.
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky!
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
November 18, 2025 at 5:56 PM
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky!
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
My current "but make it healthier" obsession ~ coffee smoothies.
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
November 17, 2025 at 7:45 PM
My current "but make it healthier" obsession ~ coffee smoothies.
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
My wish for you today is to chuckle frequently at the humorous takes sprinkled throughout the dumpster fire of your doom scrolling.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
November 17, 2025 at 7:24 PM
My wish for you today is to chuckle frequently at the humorous takes sprinkled throughout the dumpster fire of your doom scrolling.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
I'm probably preaching to the choir by reposting this, but why do billionaires HATE the idea of nobody being poor?
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
November 17, 2025 at 7:17 PM
I'm probably preaching to the choir by reposting this, but why do billionaires HATE the idea of nobody being poor?
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
I've been saying "Google isn't much better than Meta and the other fascist platforms" for a while now but this is the biggest argument I've seen yet for completely divesting from all Google products.
No more Gmail, Drive, YouTube, or Google ads.
No more Gmail, Drive, YouTube, or Google ads.
Google is hosting a CBP app that uses facial recognition to identify immigrants, while removing apps that report the location of ICE officials because Google sees ICE as a vulnerable group. @evystadium.bsky.social has more.
Full story by @josephcox.bsky.social here: www.404media.co/google-has-c...
Full story by @josephcox.bsky.social here: www.404media.co/google-has-c...
November 13, 2025 at 7:36 PM
I've been saying "Google isn't much better than Meta and the other fascist platforms" for a while now but this is the biggest argument I've seen yet for completely divesting from all Google products.
No more Gmail, Drive, YouTube, or Google ads.
No more Gmail, Drive, YouTube, or Google ads.
Sound ON! 🔊
Throwback to our beloved ambassador, Zephyr. 🐺
His howl echoes for the hundreds of wolves being silenced as protections are stripped away.
Learn how you can take action to protect them
engage.nywolf.org/site/SPageNa...
His howl echoes for the hundreds of wolves being silenced as protections are stripped away.
Learn how you can take action to protect them
engage.nywolf.org/site/SPageNa...
November 13, 2025 at 7:22 PM
Sound ON! 🔊
This is a WONDERFUL chance to start supporting your local mom and pop coffeeshop instead.
Most would be happy to learn how to make your favorite drink the way you like it in return for your regular business!
Most would be happy to learn how to make your favorite drink the way you like it in return for your regular business!
Please share this far and wide!!
Starbucks workers are officially on strike, demanding an end to the company’s Unfair Labor Practices!!
REPOST if you stand with workers and promise to NOT BUY STARBUCKS while workers are striking!!!
Starbucks workers are officially on strike, demanding an end to the company’s Unfair Labor Practices!!
REPOST if you stand with workers and promise to NOT BUY STARBUCKS while workers are striking!!!
November 13, 2025 at 4:49 PM
This is a WONDERFUL chance to start supporting your local mom and pop coffeeshop instead.
Most would be happy to learn how to make your favorite drink the way you like it in return for your regular business!
Most would be happy to learn how to make your favorite drink the way you like it in return for your regular business!
Have you heard of alternatives to Black Friday such as "Buy Nothing Day" and "Green Friday"?
Supporting overconsumption & spending a whole week chasing deals is a choice.
You can also choose to cherish time with your family instead of shopping.
Or to only buy from eco-friendly, ethical brands.
Supporting overconsumption & spending a whole week chasing deals is a choice.
You can also choose to cherish time with your family instead of shopping.
Or to only buy from eco-friendly, ethical brands.
November 12, 2025 at 11:36 PM
Have you heard of alternatives to Black Friday such as "Buy Nothing Day" and "Green Friday"?
Supporting overconsumption & spending a whole week chasing deals is a choice.
You can also choose to cherish time with your family instead of shopping.
Or to only buy from eco-friendly, ethical brands.
Supporting overconsumption & spending a whole week chasing deals is a choice.
You can also choose to cherish time with your family instead of shopping.
Or to only buy from eco-friendly, ethical brands.
So, now that the files have been released, can the rest of Amerikkka please wake up and stop supporting this absolute garbage of a human being?
Can we impeach him and put him in prison for life?
If not, we don't have a justice system and we should stop calling it that.
Can we impeach him and put him in prison for life?
If not, we don't have a justice system and we should stop calling it that.
November 12, 2025 at 8:19 PM
So, now that the files have been released, can the rest of Amerikkka please wake up and stop supporting this absolute garbage of a human being?
Can we impeach him and put him in prison for life?
If not, we don't have a justice system and we should stop calling it that.
Can we impeach him and put him in prison for life?
If not, we don't have a justice system and we should stop calling it that.
#SmallBusinessTip for thriving during Black Friday ~
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
November 10, 2025 at 9:03 PM
#SmallBusinessTip for thriving during Black Friday ~
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
Sad but true. And it needs to be criminalized asap!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
Capitalism is the corruption of the system to favour a small group of individuals who do not believe in equal pay for participating in the creation & operation of a business, who do not pay equal taxes & the taxes collected do not benefit the people but rather the small group of individuals.
November 10, 2025 at 8:56 PM
Sad but true. And it needs to be criminalized asap!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡)
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
November 6, 2025 at 10:00 PM
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡)
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
I popped over to Threads to see if anyone is talking about the $7BILLION/year Meta makes from running ads for known frauds and scams (and the internal documents that project that will be increase to $16B this year...)
But nope, I couldn't find anything.
But nope, I couldn't find anything.
November 6, 2025 at 7:50 PM
I popped over to Threads to see if anyone is talking about the $7BILLION/year Meta makes from running ads for known frauds and scams (and the internal documents that project that will be increase to $16B this year...)
But nope, I couldn't find anything.
But nope, I couldn't find anything.
Take a look at this flyer & tell me who the real immigrants are...
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
November 4, 2025 at 9:36 PM
Take a look at this flyer & tell me who the real immigrants are...
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
A lot of folks are "locking in" for the rest of 2025 to get a head-start on 2026 goals.
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
November 3, 2025 at 11:09 PM
A lot of folks are "locking in" for the rest of 2025 to get a head-start on 2026 goals.
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
Yes you CAN stop using Amazon for all your books, Kindle, Audible, movies, shipping, goods, and AWS.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
Amazon is helping fund a $300 million build of a ballroom for the White House.
Independent bookstores are donating to food banks and organizations that help with food insecurity.
They are not the same.
Independent bookstores are donating to food banks and organizations that help with food insecurity.
They are not the same.
October 30, 2025 at 8:42 PM
Yes you CAN stop using Amazon for all your books, Kindle, Audible, movies, shipping, goods, and AWS.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
Why the FUCK is this cop just watching men in plain clothes with no badges, no uniforms, NOTHING to identify them, terrorize this woman and kidnap her????
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
I'm shaking almost too hard to type. I entered SLC airport and heard screams and cries for help. I could see people gathered around, watching. I sped over to discover this woman face down on the floor, four grown men pushing her down, while she cried "HELP ME" and pled for her child.
October 30, 2025 at 4:46 PM
Why the FUCK is this cop just watching men in plain clothes with no badges, no uniforms, NOTHING to identify them, terrorize this woman and kidnap her????
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
I've never been a Kit user myself... What are your favorite features that you feel you can't live without?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
October 29, 2025 at 8:37 PM
I've never been a Kit user myself... What are your favorite features that you feel you can't live without?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
This is what I get for not using 🌿Fern CRM for everything:
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
October 28, 2025 at 7:01 PM
This is what I get for not using 🌿Fern CRM for everything:
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
October 27, 2025 at 8:42 PM
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
Our tech team is playing Ghost of Yotei in the new Fern HQ lounge area and I just want to watch the gorgeous scenery and listen to the stories instead of working!
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
October 27, 2025 at 8:32 PM
Our tech team is playing Ghost of Yotei in the new Fern HQ lounge area and I just want to watch the gorgeous scenery and listen to the stories instead of working!
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
Looking forward to 🌿Fern CRM Office Hours today because I get to test out how well we've solved the echo & sound clashing problems in the new HQ.
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
October 23, 2025 at 6:25 PM
Looking forward to 🌿Fern CRM Office Hours today because I get to test out how well we've solved the echo & sound clashing problems in the new HQ.
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
Sneak peek into the new 🌿Fern HQ!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
October 22, 2025 at 4:19 PM
Sneak peek into the new 🌿Fern HQ!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Pro-tip from a CX expert: customer ease increases retention AND conversions!
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
How do we refute whatever study resulted in SaaS brands making it so hard to find their "login" link from their home page?
It's become a red flag for me that a SaaS product is optimized for conversion, not actual usage, when I have to hunt for the "login" link.
#SaaS #usability #CX #UX
It's become a red flag for me that a SaaS product is optimized for conversion, not actual usage, when I have to hunt for the "login" link.
#SaaS #usability #CX #UX
October 21, 2025 at 5:59 PM
Pro-tip from a CX expert: customer ease increases retention AND conversions!
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
Seen on my commute...
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
October 20, 2025 at 5:40 PM
Seen on my commute...
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.