Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
@ferncxandcrm.com
💌 Human-centered strategy | content | automations to turn your buyers into raving fans & repeat buyers
🌿 Eco & ethical CRM
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
CX: ferncx.com
CRM: ferncrm.com
🌿 Eco & ethical CRM
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
CX: ferncx.com
CRM: ferncrm.com
Pinned
This is what we're doing: showing socially-conscious, eco-conscious, and/or changemaker business owners how to boost profit margins and change the world together.
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
🌿Fern CRM Office Hours starts in 5 hours (from when this was posted).
Bring your q's and ideas ~ whether related to your tech stack, CRM, client experiences, impact, business strategy, marketing efforts, or anything else affecting your ethical business.
It takes a community...
See you there! 🙌
Bring your q's and ideas ~ whether related to your tech stack, CRM, client experiences, impact, business strategy, marketing efforts, or anything else affecting your ethical business.
It takes a community...
See you there! 🙌
February 12, 2026 at 5:43 PM
🌿Fern CRM Office Hours starts in 5 hours (from when this was posted).
Bring your q's and ideas ~ whether related to your tech stack, CRM, client experiences, impact, business strategy, marketing efforts, or anything else affecting your ethical business.
It takes a community...
See you there! 🙌
Bring your q's and ideas ~ whether related to your tech stack, CRM, client experiences, impact, business strategy, marketing efforts, or anything else affecting your ethical business.
It takes a community...
See you there! 🙌
Today in "Amazon is super evil and should be boycotted..."
Amazon is happily sharing the info they've collected on its users, employees, and facial recognition software to help ICE target & deport people.
Sauce: @laborontheline: www.instagram.com/reel/DMGGc3I...
Amazon is happily sharing the info they've collected on its users, employees, and facial recognition software to help ICE target & deport people.
Sauce: @laborontheline: www.instagram.com/reel/DMGGc3I...
On the Line on Instagram: "What does Amazon have to do with ICE? Amazon Web Services provides critical tech infrastructure for the mass deportation machine, but the shipping and warehouse workers that...
4,859 likes, 86 comments - laborontheline on July 14, 2025: "What does Amazon have to do with ICE? Amazon Web Services provides critical tech infrastructure for the mass deportation machine, but the s...
www.instagram.com
February 10, 2026 at 6:50 PM
Today in "Amazon is super evil and should be boycotted..."
Amazon is happily sharing the info they've collected on its users, employees, and facial recognition software to help ICE target & deport people.
Sauce: @laborontheline: www.instagram.com/reel/DMGGc3I...
Amazon is happily sharing the info they've collected on its users, employees, and facial recognition software to help ICE target & deport people.
Sauce: @laborontheline: www.instagram.com/reel/DMGGc3I...
Sorry for disappearing, I've been out sick for 10 days & I don't use AI to write/publish any of our social media content. 😜
But I'm starting to feel better, so get ready for the fierceness to return to this channel soon!
I've got BIG THINGS in the works right now, so I'm excited to get back to it!
But I'm starting to feel better, so get ready for the fierceness to return to this channel soon!
I've got BIG THINGS in the works right now, so I'm excited to get back to it!
February 9, 2026 at 7:49 PM
Sorry for disappearing, I've been out sick for 10 days & I don't use AI to write/publish any of our social media content. 😜
But I'm starting to feel better, so get ready for the fierceness to return to this channel soon!
I've got BIG THINGS in the works right now, so I'm excited to get back to it!
But I'm starting to feel better, so get ready for the fierceness to return to this channel soon!
I've got BIG THINGS in the works right now, so I'm excited to get back to it!
Fuck Meta and all the oligarchs who are living as if they're immune to everything we're stuck with everyday.
“I think it's no surprise that a company run by a man who sat behind Trump at his inauguration, and donated to the destruction of the White House, has taken a stance that helps ICE agents retain anonymity,” says Skinner. www.wired.com/story/meta-i...
Meta Is Blocking Links to ICE List on Facebook, Instagram, and Threads
Users of Meta’s social platforms can no longer share links to ICE List, a website listing what it claims are the names of thousands of DHS employees.
www.wired.com
January 28, 2026 at 5:17 PM
Fuck Meta and all the oligarchs who are living as if they're immune to everything we're stuck with everyday.
I'm not fond of sending you to any Zuck platform, but this is too important:
@jesslewis.bsky.social posted a critical update about ICE requesting to use the same Ad Tech that knows all your behaviors, places visited, purchases, etc. to find & eliminate people:
www.threads.com/@jesslewis/p...
@jesslewis.bsky.social posted a critical update about ICE requesting to use the same Ad Tech that knows all your behaviors, places visited, purchases, etc. to find & eliminate people:
www.threads.com/@jesslewis/p...
Jess Lewis (@jesslewis) on Threads
Ok, everyone, I need you ALL to read this & hear me when I say THIS IS UNDENIABLY BAD.
ICE just published an RFI asking ad tech companies to help them use commercial surveillance data for immigratio...
www.threads.com
January 27, 2026 at 9:55 PM
I'm not fond of sending you to any Zuck platform, but this is too important:
@jesslewis.bsky.social posted a critical update about ICE requesting to use the same Ad Tech that knows all your behaviors, places visited, purchases, etc. to find & eliminate people:
www.threads.com/@jesslewis/p...
@jesslewis.bsky.social posted a critical update about ICE requesting to use the same Ad Tech that knows all your behaviors, places visited, purchases, etc. to find & eliminate people:
www.threads.com/@jesslewis/p...
With everything going on in the world right now, ethical small business owners are stuck in an impossible situation.
~ We're either scared for our lives/freedom & that of loved ones
~ and/or struggling to keep doing business while all this is going on
Some thoughts 👇
~ We're either scared for our lives/freedom & that of loved ones
~ and/or struggling to keep doing business while all this is going on
Some thoughts 👇
January 27, 2026 at 5:09 PM
With everything going on in the world right now, ethical small business owners are stuck in an impossible situation.
~ We're either scared for our lives/freedom & that of loved ones
~ and/or struggling to keep doing business while all this is going on
Some thoughts 👇
~ We're either scared for our lives/freedom & that of loved ones
~ and/or struggling to keep doing business while all this is going on
Some thoughts 👇
Not a good time to be losing Butter app (the collaborative online meeting tool.)
In a time when we're trying to increase community and collaboration, we're losing one of our best tools to do so.
What now?
Google Meet because it's free? (But who's listening?)
Pay for Zoom again (and just ugh.)
In a time when we're trying to increase community and collaboration, we're losing one of our best tools to do so.
What now?
Google Meet because it's free? (But who's listening?)
Pay for Zoom again (and just ugh.)
January 26, 2026 at 9:32 PM
Not a good time to be losing Butter app (the collaborative online meeting tool.)
In a time when we're trying to increase community and collaboration, we're losing one of our best tools to do so.
What now?
Google Meet because it's free? (But who's listening?)
Pay for Zoom again (and just ugh.)
In a time when we're trying to increase community and collaboration, we're losing one of our best tools to do so.
What now?
Google Meet because it's free? (But who's listening?)
Pay for Zoom again (and just ugh.)
Soooo many improvements + a few new features were added to 🌿Fern CRM in the last week!
Pop into the Fern CRM Brain Trust community & check out the CRM Features channel for deets.
We've got improved CX for surveys/quizzes, scheduling IG Stories from the Social Planner, new automations & more!
Pop into the Fern CRM Brain Trust community & check out the CRM Features channel for deets.
We've got improved CX for surveys/quizzes, scheduling IG Stories from the Social Planner, new automations & more!
January 26, 2026 at 7:17 PM
Soooo many improvements + a few new features were added to 🌿Fern CRM in the last week!
Pop into the Fern CRM Brain Trust community & check out the CRM Features channel for deets.
We've got improved CX for surveys/quizzes, scheduling IG Stories from the Social Planner, new automations & more!
Pop into the Fern CRM Brain Trust community & check out the CRM Features channel for deets.
We've got improved CX for surveys/quizzes, scheduling IG Stories from the Social Planner, new automations & more!
Reposted by Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
I doubt if anyone respects me, but:
1. I've worked in AI on and off since 1985
2. I have a PhD
3. I used to manage an academic department of ~40 AI researchers
4. I've published ~100 articles on it
This AI tech is a con. It's a play for corporations to steal industries, wealth, & governance.
1. I've worked in AI on and off since 1985
2. I have a PhD
3. I used to manage an academic department of ~40 AI researchers
4. I've published ~100 articles on it
This AI tech is a con. It's a play for corporations to steal industries, wealth, & governance.
Calling all the PhDs I know to make monumental annoyances of themselves (and honestly, who better)
January 21, 2026 at 10:08 PM
I doubt if anyone respects me, but:
1. I've worked in AI on and off since 1985
2. I have a PhD
3. I used to manage an academic department of ~40 AI researchers
4. I've published ~100 articles on it
This AI tech is a con. It's a play for corporations to steal industries, wealth, & governance.
1. I've worked in AI on and off since 1985
2. I have a PhD
3. I used to manage an academic department of ~40 AI researchers
4. I've published ~100 articles on it
This AI tech is a con. It's a play for corporations to steal industries, wealth, & governance.
Because of some unexpected circumstances offline, today is the only day this week I'm able to work.
And I never thought I'd say this, but I don't like a 1-day work week! 😭
And I never thought I'd say this, but I don't like a 1-day work week! 😭
January 22, 2026 at 9:58 PM
Because of some unexpected circumstances offline, today is the only day this week I'm able to work.
And I never thought I'd say this, but I don't like a 1-day work week! 😭
And I never thought I'd say this, but I don't like a 1-day work week! 😭
We have an extra 🌿Fern CRM Office Hours today at 11am PT (in one hour.)
Bring your tech questions, CX curiosity, business ideas, or anything else you want help with!
Bring your tech questions, CX curiosity, business ideas, or anything else you want help with!
January 22, 2026 at 6:07 PM
We have an extra 🌿Fern CRM Office Hours today at 11am PT (in one hour.)
Bring your tech questions, CX curiosity, business ideas, or anything else you want help with!
Bring your tech questions, CX curiosity, business ideas, or anything else you want help with!
If you've ever felt like a square peg living in a round world, PLEASE check out these screenshots about Sara's book and then run to grab your copy!
Sara is an absolutely amazing person who makes leadership and strategy feel less out of reach and easier to actually DO.
Highly recommend!
Sara is an absolutely amazing person who makes leadership and strategy feel less out of reach and easier to actually DO.
Highly recommend!
I’ve never been so joyful for a four star review.
A huge thank you to reviewer Maileen Hamto for taking such time and care with the review, and to @reedsy.bsky.social for the Discovery opportunity!
reedsy.com/discovery/bo...
A huge thank you to reviewer Maileen Hamto for taking such time and care with the review, and to @reedsy.bsky.social for the Discovery opportunity!
reedsy.com/discovery/bo...
January 15, 2026 at 7:56 PM
If you've ever felt like a square peg living in a round world, PLEASE check out these screenshots about Sara's book and then run to grab your copy!
Sara is an absolutely amazing person who makes leadership and strategy feel less out of reach and easier to actually DO.
Highly recommend!
Sara is an absolutely amazing person who makes leadership and strategy feel less out of reach and easier to actually DO.
Highly recommend!
I can't believe it took me this long to switch to a linen shower curtain instead of plastic ones.
I've tried EVERYTHING in the last 20 years to use better plastic, less plastic, no plastic, etc.
Nothing was perfect.
But OMG my new linen shower curtain (with no liner) from Quince is truly perfect.
I've tried EVERYTHING in the last 20 years to use better plastic, less plastic, no plastic, etc.
Nothing was perfect.
But OMG my new linen shower curtain (with no liner) from Quince is truly perfect.
January 15, 2026 at 5:52 PM
I can't believe it took me this long to switch to a linen shower curtain instead of plastic ones.
I've tried EVERYTHING in the last 20 years to use better plastic, less plastic, no plastic, etc.
Nothing was perfect.
But OMG my new linen shower curtain (with no liner) from Quince is truly perfect.
I've tried EVERYTHING in the last 20 years to use better plastic, less plastic, no plastic, etc.
Nothing was perfect.
But OMG my new linen shower curtain (with no liner) from Quince is truly perfect.
🌿Fern CRM Office Hours is this afternoon!
Come to fix your tech issues, get questions answered, learn about improvements to your favorite features, or anything else business related!
Business is more fun when we do it together! 🙌
Come to fix your tech issues, get questions answered, learn about improvements to your favorite features, or anything else business related!
Business is more fun when we do it together! 🙌
January 15, 2026 at 5:40 PM
🌿Fern CRM Office Hours is this afternoon!
Come to fix your tech issues, get questions answered, learn about improvements to your favorite features, or anything else business related!
Business is more fun when we do it together! 🙌
Come to fix your tech issues, get questions answered, learn about improvements to your favorite features, or anything else business related!
Business is more fun when we do it together! 🙌
This is the real heart of the issue. It doesn't matter who felt more threatened or what angle the tires or bullets were.
It's about what kind of society we want to live in and teach to the next generations.
The debates don't matter.
Human lives matter.
More than political lines.
More than egos.
It's about what kind of society we want to live in and teach to the next generations.
The debates don't matter.
Human lives matter.
More than political lines.
More than egos.
AOC: “I understand that VP Vance believes shooting a young mother of three in the face three times is an acceptable America that he wants to live in, & I do not — That is a fundamental difference between VP Vance & I — I do not believe the American people should be assassinated in the street”
January 9, 2026 at 7:40 PM
This is the real heart of the issue. It doesn't matter who felt more threatened or what angle the tires or bullets were.
It's about what kind of society we want to live in and teach to the next generations.
The debates don't matter.
Human lives matter.
More than political lines.
More than egos.
It's about what kind of society we want to live in and teach to the next generations.
The debates don't matter.
Human lives matter.
More than political lines.
More than egos.
A gentle reminder that it's not fucked up to feel fucked up in a fucked up society.
I'm trying so hard not to amplify the news that all y'all are already seeing in your feeds.
But don't mistake that for silence.
We STRONGLY stand against ICE, dictatorships, oligarchy, kakistocracy, and racism.
I'm trying so hard not to amplify the news that all y'all are already seeing in your feeds.
But don't mistake that for silence.
We STRONGLY stand against ICE, dictatorships, oligarchy, kakistocracy, and racism.
January 8, 2026 at 5:35 PM
A gentle reminder that it's not fucked up to feel fucked up in a fucked up society.
I'm trying so hard not to amplify the news that all y'all are already seeing in your feeds.
But don't mistake that for silence.
We STRONGLY stand against ICE, dictatorships, oligarchy, kakistocracy, and racism.
I'm trying so hard not to amplify the news that all y'all are already seeing in your feeds.
But don't mistake that for silence.
We STRONGLY stand against ICE, dictatorships, oligarchy, kakistocracy, and racism.
I LOVE hearing experts talk about ✨hyper-specific personalization✨ being absolutely crucial to success in 2026.
Because I know 🌿Fern CRM makes that doable for small businesses!
This is the only tool I've seen that makes it EASY to deliver a unique experience, tailored to each person on your list.
Because I know 🌿Fern CRM makes that doable for small businesses!
This is the only tool I've seen that makes it EASY to deliver a unique experience, tailored to each person on your list.
January 8, 2026 at 5:08 PM
I LOVE hearing experts talk about ✨hyper-specific personalization✨ being absolutely crucial to success in 2026.
Because I know 🌿Fern CRM makes that doable for small businesses!
This is the only tool I've seen that makes it EASY to deliver a unique experience, tailored to each person on your list.
Because I know 🌿Fern CRM makes that doable for small businesses!
This is the only tool I've seen that makes it EASY to deliver a unique experience, tailored to each person on your list.
Me, waking Cthulhu every morning in 2025.
I'm trying something different this year. Something that wakes the leviathan in myself and unleashes her onto this world.
I'm trying something different this year. Something that wakes the leviathan in myself and unleashes her onto this world.
January 6, 2026 at 7:09 PM
Me, waking Cthulhu every morning in 2025.
I'm trying something different this year. Something that wakes the leviathan in myself and unleashes her onto this world.
I'm trying something different this year. Something that wakes the leviathan in myself and unleashes her onto this world.
Our first 🌿Fern CRM Office Hours of 2026 starts in 1.5 hours!
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
January 6, 2026 at 5:24 PM
Our first 🌿Fern CRM Office Hours of 2026 starts in 1.5 hours!
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
I'll be honest ~ I was so ridiculously excited to return to work today! 🥳
Over the past month, I could feel things shifting. I think it was a combination of my own energy *and* something bigger in the world.
I'm really excited + hopeful for 2026 ~ and it's not just "new year" optimism this time!
Over the past month, I could feel things shifting. I think it was a combination of my own energy *and* something bigger in the world.
I'm really excited + hopeful for 2026 ~ and it's not just "new year" optimism this time!
January 5, 2026 at 9:06 PM
I'll be honest ~ I was so ridiculously excited to return to work today! 🥳
Over the past month, I could feel things shifting. I think it was a combination of my own energy *and* something bigger in the world.
I'm really excited + hopeful for 2026 ~ and it's not just "new year" optimism this time!
Over the past month, I could feel things shifting. I think it was a combination of my own energy *and* something bigger in the world.
I'm really excited + hopeful for 2026 ~ and it's not just "new year" optimism this time!
If I unsubscribe from your email list this week PLEASE don't take it personally! I still ❤️ you & yr work!
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
December 18, 2025 at 11:39 PM
If I unsubscribe from your email list this week PLEASE don't take it personally! I still ❤️ you & yr work!
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
I know it's basically the same thing, but if all things were equal, which one would you want more of:
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
December 17, 2025 at 8:47 PM
I know it's basically the same thing, but if all things were equal, which one would you want more of:
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
I've been at inbox zero since moving off of gmail and it's been such a huge reward for divesting from google.
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
December 17, 2025 at 5:24 PM
I've been at inbox zero since moving off of gmail and it's been such a huge reward for divesting from google.
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
Question about small to medium businesses ~ in your experience, how much do #SmallBusiness owners & decision makers actually hang out on LinkedIn?
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
December 16, 2025 at 8:15 PM
Question about small to medium businesses ~ in your experience, how much do #SmallBusiness owners & decision makers actually hang out on LinkedIn?
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6