Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
@ferncxandcrm.com
🌿 Tools | strategy | content | automations to turn your buyers into raving fans & repeat buyers
🌍 So you can make "change the world money"
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
SERVICES: ferncx.com
CRM: ferncrm.com
🌍 So you can make "change the world money"
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
SERVICES: ferncx.com
CRM: ferncrm.com
Pinned
This is what we're doing: showing socially-conscious, eco-conscious, and/or changemaker business owners how to boost profit margins and change the world together.
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
#SmallBusinessTip for thriving during Black Friday ~
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
November 10, 2025 at 9:03 PM
#SmallBusinessTip for thriving during Black Friday ~
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
As we enter the big sales season, where you'll be tempted to sign up for an annual subscription to whatever business tools you need (in return for a big discount and other bonuses)...
👇
Sad but true. And it needs to be criminalized asap!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
Capitalism is the corruption of the system to favour a small group of individuals who do not believe in equal pay for participating in the creation & operation of a business, who do not pay equal taxes & the taxes collected do not benefit the people but rather the small group of individuals.
November 10, 2025 at 8:56 PM
Sad but true. And it needs to be criminalized asap!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
On the flip side, it also means every dollar we spend (or pound/euro/etc.) is a vote for what we want more of.
So as long as we stop giving money to those who don't believe in equal pay, fair treatment, & fair taxes, WE CAN change the system!
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡)
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
November 6, 2025 at 10:00 PM
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡)
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
I popped over to Threads to see if anyone is talking about the $7BILLION/year Meta makes from running ads for known frauds and scams (and the internal documents that project that will be increase to $16B this year...)
But nope, I couldn't find anything.
But nope, I couldn't find anything.
November 6, 2025 at 7:50 PM
I popped over to Threads to see if anyone is talking about the $7BILLION/year Meta makes from running ads for known frauds and scams (and the internal documents that project that will be increase to $16B this year...)
But nope, I couldn't find anything.
But nope, I couldn't find anything.
Take a look at this flyer & tell me who the real immigrants are...
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
November 4, 2025 at 9:36 PM
Take a look at this flyer & tell me who the real immigrants are...
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
A lot of folks are "locking in" for the rest of 2025 to get a head-start on 2026 goals.
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
November 3, 2025 at 11:09 PM
A lot of folks are "locking in" for the rest of 2025 to get a head-start on 2026 goals.
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
I love the idea, but it would never work for me b/c winter is the hardest time for me to start new habits that require *more* discipline or energy.
Here's what I'm doing instead as a human and business owner:
Yes you CAN stop using Amazon for all your books, Kindle, Audible, movies, shipping, goods, and AWS.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
Amazon is helping fund a $300 million build of a ballroom for the White House.
Independent bookstores are donating to food banks and organizations that help with food insecurity.
They are not the same.
Independent bookstores are donating to food banks and organizations that help with food insecurity.
They are not the same.
October 30, 2025 at 8:42 PM
Yes you CAN stop using Amazon for all your books, Kindle, Audible, movies, shipping, goods, and AWS.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
It's possible and once you get over the initial shock it's actually painless.
Support the bookstores that support you back.
Why the FUCK is this cop just watching men in plain clothes with no badges, no uniforms, NOTHING to identify them, terrorize this woman and kidnap her????
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
I'm shaking almost too hard to type. I entered SLC airport and heard screams and cries for help. I could see people gathered around, watching. I sped over to discover this woman face down on the floor, four grown men pushing her down, while she cried "HELP ME" and pled for her child.
October 30, 2025 at 4:46 PM
Why the FUCK is this cop just watching men in plain clothes with no badges, no uniforms, NOTHING to identify them, terrorize this woman and kidnap her????
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
What the fuck dystopian nightmare are we forced to live in?
This is WRONG! Whether it's legal or not (I don't know anymore) it's still WRONG!
I've never been a Kit user myself... What are your favorite features that you feel you can't live without?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
October 29, 2025 at 8:37 PM
I've never been a Kit user myself... What are your favorite features that you feel you can't live without?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
And if you knew there was an ethical email marketing tool that had those same features ~ but was more aligned with your values ~ would you consider switching?
This is what I get for not using 🌿Fern CRM for everything:
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
October 28, 2025 at 7:01 PM
This is what I get for not using 🌿Fern CRM for everything:
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
The (non-Fern) chat widget we've used for almost a decade is suddenly unavailable, not showing up on any pages, & the site/dashboard is inaccessible.
So we'll (finally) replace it with our own Fern CRM chat, but it's down in the meantime.
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
October 27, 2025 at 8:42 PM
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
Our tech team is playing Ghost of Yotei in the new Fern HQ lounge area and I just want to watch the gorgeous scenery and listen to the stories instead of working!
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
October 27, 2025 at 8:32 PM
Our tech team is playing Ghost of Yotei in the new Fern HQ lounge area and I just want to watch the gorgeous scenery and listen to the stories instead of working!
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
Guess I'll be taking an extra long lunch break today, lol
🎮👺🦊
Looking forward to 🌿Fern CRM Office Hours today because I get to test out how well we've solved the echo & sound clashing problems in the new HQ.
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
October 23, 2025 at 6:25 PM
Looking forward to 🌿Fern CRM Office Hours today because I get to test out how well we've solved the echo & sound clashing problems in the new HQ.
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
We decided to break out our PlayStation gaming headsets before spending $1000+ on soundproofing materials & rearranging the offices.
#BizGrowth problems
Sneak peek into the new 🌿Fern HQ!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
October 22, 2025 at 4:19 PM
Sneak peek into the new 🌿Fern HQ!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Pro-tip from a CX expert: customer ease increases retention AND conversions!
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
How do we refute whatever study resulted in SaaS brands making it so hard to find their "login" link from their home page?
It's become a red flag for me that a SaaS product is optimized for conversion, not actual usage, when I have to hunt for the "login" link.
#SaaS #usability #CX #UX
It's become a red flag for me that a SaaS product is optimized for conversion, not actual usage, when I have to hunt for the "login" link.
#SaaS #usability #CX #UX
October 21, 2025 at 5:59 PM
Pro-tip from a CX expert: customer ease increases retention AND conversions!
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
Optimizing your site for your existing clients/customers is just as important as optimizing it for new sales.
People who struggle to find the login link are less likely to refer & less likely to keep paying every month.
Seen on my commute...
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
October 20, 2025 at 5:40 PM
Seen on my commute...
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
What are you most excited about right now, that isn't work related?
Let's fill this feed with good things!
Let's fill this feed with good things!
October 16, 2025 at 6:11 PM
What are you most excited about right now, that isn't work related?
Let's fill this feed with good things!
Let's fill this feed with good things!
October 16, 2025 at 3:38 PM
This is your weekly reminder that you don't need Substack to grow your business.
*Your content* is what makes Substack valuable.
Use your own blog/email list/newsletter to grow YOUR business instead of helping Substack grow theirs.
I'm not selling anything, I just want to protect your IP.
*Your content* is what makes Substack valuable.
Use your own blog/email list/newsletter to grow YOUR business instead of helping Substack grow theirs.
I'm not selling anything, I just want to protect your IP.
October 15, 2025 at 5:42 PM
This is your weekly reminder that you don't need Substack to grow your business.
*Your content* is what makes Substack valuable.
Use your own blog/email list/newsletter to grow YOUR business instead of helping Substack grow theirs.
I'm not selling anything, I just want to protect your IP.
*Your content* is what makes Substack valuable.
Use your own blog/email list/newsletter to grow YOUR business instead of helping Substack grow theirs.
I'm not selling anything, I just want to protect your IP.
Lofi Girl's Halloween playlist is playing on the big screen (and speaker system) while I enjoy a Stroopwafel and coffee at our new 🌿Fern HQ.
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
October 15, 2025 at 3:46 PM
Lofi Girl's Halloween playlist is playing on the big screen (and speaker system) while I enjoy a Stroopwafel and coffee at our new 🌿Fern HQ.
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
Moving 🌿Fern HQ into a new commercial space has been a wild ride.
There is NOT a lot of DIY info out there for how to set up a very small business space. (Layout, design, etc.)
Instead, I've binged all of Dear Modern's feng shui videos to make sure my desk & the money corner are aligned, lol!
There is NOT a lot of DIY info out there for how to set up a very small business space. (Layout, design, etc.)
Instead, I've binged all of Dear Modern's feng shui videos to make sure my desk & the money corner are aligned, lol!
October 15, 2025 at 3:30 PM
Moving 🌿Fern HQ into a new commercial space has been a wild ride.
There is NOT a lot of DIY info out there for how to set up a very small business space. (Layout, design, etc.)
Instead, I've binged all of Dear Modern's feng shui videos to make sure my desk & the money corner are aligned, lol!
There is NOT a lot of DIY info out there for how to set up a very small business space. (Layout, design, etc.)
Instead, I've binged all of Dear Modern's feng shui videos to make sure my desk & the money corner are aligned, lol!
🌿Fern CRM Office Hours in 45 minutes!
I'm still organizing the new Fern office (come if you want a sneak peek!) but I'm ready to tackle any/all your tech, CRM, and biz questions.
See you there!
I'm still organizing the new Fern office (come if you want a sneak peek!) but I'm ready to tackle any/all your tech, CRM, and biz questions.
See you there!
October 14, 2025 at 5:16 PM
🌿Fern CRM Office Hours in 45 minutes!
I'm still organizing the new Fern office (come if you want a sneak peek!) but I'm ready to tackle any/all your tech, CRM, and biz questions.
See you there!
I'm still organizing the new Fern office (come if you want a sneak peek!) but I'm ready to tackle any/all your tech, CRM, and biz questions.
See you there!
Seen on my commute this morning...
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
October 14, 2025 at 5:13 PM
Seen on my commute this morning...
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
🌿Fern CRM Office Hours starts in 1 hour
Bring all your questions, ideas, and tech problems and let's solve them!
Same Fern channel, same Fern place...
Bring all your questions, ideas, and tech problems and let's solve them!
Same Fern channel, same Fern place...
October 9, 2025 at 8:50 PM
🌿Fern CRM Office Hours starts in 1 hour
Bring all your questions, ideas, and tech problems and let's solve them!
Same Fern channel, same Fern place...
Bring all your questions, ideas, and tech problems and let's solve them!
Same Fern channel, same Fern place...
Here at 🌿Fern HQ, we're gearing up for a cozy Q4.
No launches, no holiday hype, no Q4 push to the finish line.
This year has been A LOT. On every level.
We're choosing to slow down & take care of our team, our community, and our systems so we end the year with more energy, health, and happiness.
No launches, no holiday hype, no Q4 push to the finish line.
This year has been A LOT. On every level.
We're choosing to slow down & take care of our team, our community, and our systems so we end the year with more energy, health, and happiness.
October 1, 2025 at 4:58 PM
Here at 🌿Fern HQ, we're gearing up for a cozy Q4.
No launches, no holiday hype, no Q4 push to the finish line.
This year has been A LOT. On every level.
We're choosing to slow down & take care of our team, our community, and our systems so we end the year with more energy, health, and happiness.
No launches, no holiday hype, no Q4 push to the finish line.
This year has been A LOT. On every level.
We're choosing to slow down & take care of our team, our community, and our systems so we end the year with more energy, health, and happiness.