Yuval | Ethical email consultant
@ethicalemails.bsky.social
💜 Helping B2B and eCom B Corps & 1% for the Planet brands find their next 6-figure revenue in their email marketing list
🍝 Pasta person | Nomad in Europe
Get subscriber-only perks & other fun stuff in my newsletter:
ethicalemails.co/subscribe
🍝 Pasta person | Nomad in Europe
Get subscriber-only perks & other fun stuff in my newsletter:
ethicalemails.co/subscribe
Officially the most important notification I’ll receive today
October 8, 2025 at 8:39 AM
Officially the most important notification I’ll receive today
I've absolutely had it with lazy cold outreach in my inbox this week.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
September 25, 2025 at 5:00 PM
I've absolutely had it with lazy cold outreach in my inbox this week.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
If your AI tool is so great, it might as well target prospects better to begin with.
For the love of pasta, do better.
As an adult and a CEO, I made the executive decision to have savory spinach and yogurt pancakes for dinner.
Serving suggestion: With well-seasoned jammy eggs, chilli crisp (good on almost everything), and preferably while gazing at the sunset on a remote island.
Serving suggestion: With well-seasoned jammy eggs, chilli crisp (good on almost everything), and preferably while gazing at the sunset on a remote island.
July 8, 2025 at 8:25 PM
As an adult and a CEO, I made the executive decision to have savory spinach and yogurt pancakes for dinner.
Serving suggestion: With well-seasoned jammy eggs, chilli crisp (good on almost everything), and preferably while gazing at the sunset on a remote island.
Serving suggestion: With well-seasoned jammy eggs, chilli crisp (good on almost everything), and preferably while gazing at the sunset on a remote island.
Sales/human psychology nerds, you'll love this as much as I do -
I just uploaded a couple of previous newsletter issues to my website's blog, and I couldn't help but notice the 1, 3, and 5 in the titles (and in that order, too!)
Not intentional, but I'm so impressed and excited about this.
I just uploaded a couple of previous newsletter issues to my website's blog, and I couldn't help but notice the 1, 3, and 5 in the titles (and in that order, too!)
Not intentional, but I'm so impressed and excited about this.
May 27, 2025 at 5:44 PM
Sales/human psychology nerds, you'll love this as much as I do -
I just uploaded a couple of previous newsletter issues to my website's blog, and I couldn't help but notice the 1, 3, and 5 in the titles (and in that order, too!)
Not intentional, but I'm so impressed and excited about this.
I just uploaded a couple of previous newsletter issues to my website's blog, and I couldn't help but notice the 1, 3, and 5 in the titles (and in that order, too!)
Not intentional, but I'm so impressed and excited about this.
Well played, MaryRuth's #email team.
That's how you practice consent as a part of your ongoing retention strategy, with the right amount of sensitivity.
That's how you practice consent as a part of your ongoing retention strategy, with the right amount of sensitivity.
April 29, 2025 at 3:15 PM
Well played, MaryRuth's #email team.
That's how you practice consent as a part of your ongoing retention strategy, with the right amount of sensitivity.
That's how you practice consent as a part of your ongoing retention strategy, with the right amount of sensitivity.
Not that either of us are lawyers, but I asked Claude to get a more comprehensive and detailed answer for that Q:
(Also, and as usual, I'm not surprised that this is not spoken about or common knowledge.)
(Also, and as usual, I'm not surprised that this is not spoken about or common knowledge.)
April 28, 2025 at 7:40 PM
Not that either of us are lawyers, but I asked Claude to get a more comprehensive and detailed answer for that Q:
(Also, and as usual, I'm not surprised that this is not spoken about or common knowledge.)
(Also, and as usual, I'm not surprised that this is not spoken about or common knowledge.)
Some cool shrooms from my last hike
April 16, 2025 at 10:27 PM
Some cool shrooms from my last hike
My client saw this earlier today, thought of me, forwarded it.
I said it before and I’ll say it again - clients who make you snort laugh at their email replies are the best ones. I’m so lucky.
I said it before and I’ll say it again - clients who make you snort laugh at their email replies are the best ones. I’m so lucky.
March 18, 2025 at 6:34 PM
My client saw this earlier today, thought of me, forwarded it.
I said it before and I’ll say it again - clients who make you snort laugh at their email replies are the best ones. I’m so lucky.
I said it before and I’ll say it again - clients who make you snort laugh at their email replies are the best ones. I’m so lucky.
The UK, described in 2 sentences
March 12, 2025 at 2:51 PM
The UK, described in 2 sentences
One sunset before last… And then it’s time for another island.
March 9, 2025 at 8:49 PM
One sunset before last… And then it’s time for another island.
If you could snap your fingers and help your B2B business grow with your email marketing, what would it look like?
Next Thursday, in this month’s roundtable, we will talk about how you can get there while staying true to your values and current resources.
Next Thursday, in this month’s roundtable, we will talk about how you can get there while staying true to your values and current resources.
February 17, 2025 at 12:00 PM
If you could snap your fingers and help your B2B business grow with your email marketing, what would it look like?
Next Thursday, in this month’s roundtable, we will talk about how you can get there while staying true to your values and current resources.
Next Thursday, in this month’s roundtable, we will talk about how you can get there while staying true to your values and current resources.
My LinkedIn search appearances this week are *on point*
January 29, 2025 at 9:33 PM
My LinkedIn search appearances this week are *on point*
Morning
January 28, 2025 at 12:43 PM
Morning
Me: I would really like to lose some weight this year, nothing too crazy.
Also me:
Also me:
January 27, 2025 at 5:37 PM
Me: I would really like to lose some weight this year, nothing too crazy.
Also me:
Also me:
Thinking of joining my roundtable for ethical eCommerce brands? Listen to Karen.
(Tuesday, Tuesday 28th, 17:30 UK/12:30 EST)
Comment 💜 and I'll send you the link to save your seat!
(Tuesday, Tuesday 28th, 17:30 UK/12:30 EST)
Comment 💜 and I'll send you the link to save your seat!
January 17, 2025 at 1:58 PM
Thinking of joining my roundtable for ethical eCommerce brands? Listen to Karen.
(Tuesday, Tuesday 28th, 17:30 UK/12:30 EST)
Comment 💜 and I'll send you the link to save your seat!
(Tuesday, Tuesday 28th, 17:30 UK/12:30 EST)
Comment 💜 and I'll send you the link to save your seat!
Only 11 seats left for this month's free email roundtable
If:
- You’re in eCommerce
- You already have an existing subscriber base
- You’ve sold products before, AKA your audience understands their value
- You want to make more money and impact with your emails in 2025
This event is for you!
1/
If:
- You’re in eCommerce
- You already have an existing subscriber base
- You’ve sold products before, AKA your audience understands their value
- You want to make more money and impact with your emails in 2025
This event is for you!
1/
January 13, 2025 at 4:17 PM
Only 11 seats left for this month's free email roundtable
If:
- You’re in eCommerce
- You already have an existing subscriber base
- You’ve sold products before, AKA your audience understands their value
- You want to make more money and impact with your emails in 2025
This event is for you!
1/
If:
- You’re in eCommerce
- You already have an existing subscriber base
- You’ve sold products before, AKA your audience understands their value
- You want to make more money and impact with your emails in 2025
This event is for you!
1/
I wove this
January 10, 2025 at 2:35 PM
I wove this
I want to help you see more of that revenue & impact with this wonderful channel - because now, more than ever, we need good-doing brands like yours to drive more positive change.
That's why I'm hosting an intimate email roundtable for ethical brands on January 28th at 18:30 CET/17:30 UK/12:30 EST.
That's why I'm hosting an intimate email roundtable for ethical brands on January 28th at 18:30 CET/17:30 UK/12:30 EST.
January 10, 2025 at 1:59 PM
I want to help you see more of that revenue & impact with this wonderful channel - because now, more than ever, we need good-doing brands like yours to drive more positive change.
That's why I'm hosting an intimate email roundtable for ethical brands on January 28th at 18:30 CET/17:30 UK/12:30 EST.
That's why I'm hosting an intimate email roundtable for ethical brands on January 28th at 18:30 CET/17:30 UK/12:30 EST.
When the CEO of your Email Service Provider sends replies to your newsletters like this one... 🥹
Thank you, James! Appreciate ya!
P.S. Be smart like James - You'll freaking love my emails too. Join here: ethicalemails.co/subscribe
Thank you, James! Appreciate ya!
P.S. Be smart like James - You'll freaking love my emails too. Join here: ethicalemails.co/subscribe
January 8, 2025 at 2:34 PM
When the CEO of your Email Service Provider sends replies to your newsletters like this one... 🥹
Thank you, James! Appreciate ya!
P.S. Be smart like James - You'll freaking love my emails too. Join here: ethicalemails.co/subscribe
Thank you, James! Appreciate ya!
P.S. Be smart like James - You'll freaking love my emails too. Join here: ethicalemails.co/subscribe
If 2024 was a GIF
December 31, 2024 at 3:44 PM
If 2024 was a GIF
Others have the "If you can't beat them, join them - and change from within" sort of attitude.
And there are many other opinions and ways to run Black Friday email campaigns - or not.
2/
And there are many other opinions and ways to run Black Friday email campaigns - or not.
2/
December 5, 2024 at 10:42 PM
Others have the "If you can't beat them, join them - and change from within" sort of attitude.
And there are many other opinions and ways to run Black Friday email campaigns - or not.
2/
And there are many other opinions and ways to run Black Friday email campaigns - or not.
2/
Black Friday/Cyber Monday always sparks a big debate in the B Corp and 1% for the Planet communities.
And for a good reason!
Some say that using this period to sell anything is a complete contradiction to the cause we're working towards.
1/
And for a good reason!
Some say that using this period to sell anything is a complete contradiction to the cause we're working towards.
1/
December 5, 2024 at 10:42 PM
Black Friday/Cyber Monday always sparks a big debate in the B Corp and 1% for the Planet communities.
And for a good reason!
Some say that using this period to sell anything is a complete contradiction to the cause we're working towards.
1/
And for a good reason!
Some say that using this period to sell anything is a complete contradiction to the cause we're working towards.
1/
I just climbed an active volcano and it taught me nothing about B2B sales. Ciao!
November 24, 2024 at 1:39 PM
I just climbed an active volcano and it taught me nothing about B2B sales. Ciao!
Starting my busy day by visiting a spaceship for a quick refresher.
A big day today - Sending out my newsletter, a call with a marketing agency, prepping for a consult on Monday, and a VIP email strategy day with a B2B company.
Expecting to be fulfilled and understandably tired by the end of it!
A big day today - Sending out my newsletter, a call with a marketing agency, prepping for a consult on Monday, and a VIP email strategy day with a B2B company.
Expecting to be fulfilled and understandably tired by the end of it!
November 22, 2024 at 10:37 AM
Starting my busy day by visiting a spaceship for a quick refresher.
A big day today - Sending out my newsletter, a call with a marketing agency, prepping for a consult on Monday, and a VIP email strategy day with a B2B company.
Expecting to be fulfilled and understandably tired by the end of it!
A big day today - Sending out my newsletter, a call with a marketing agency, prepping for a consult on Monday, and a VIP email strategy day with a B2B company.
Expecting to be fulfilled and understandably tired by the end of it!