José M. Sanchez 🏳️‍🌈
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efesor.bsky.social
José M. Sanchez 🏳️‍🌈
@efesor.bsky.social
After living in Finland → US → Netherlands → Spain, I learned a thing or two about purchase protection.

So decided to build norteapp.io - a personal coverage intelligence to help you manage the coverage for your trips, rentals, and purchases.
Just shipped a new landing page this weekend:

✍️ Tagline: From "Stop Buying Coverage... " to "Find The $2k+ In Benefits"
💻 Visual: From lifestyle to multiple product screen shoots
🖱️ CTA: From multiple CTAs to one.

📈 4 new signups since shipped.

What is your main conversion lever?
October 13, 2025 at 5:37 PM
Panic-bought 455€AXA travel insurance because of a potential heart condition. Results? No heart issues found and never used the extra coverage.

Building Norte, I realized the real problem: Sometimes we pay for clarity, not protection.
September 25, 2025 at 5:14 PM
Accurate
September 9, 2025 at 4:44 PM
Norte just got smarter about life abroad 🧵

Your credit card benefits aren't just about which card you have - they're about where you legally live. #buildinpublic
September 4, 2025 at 12:39 PM
Sometimes….
It feels this way.

#buildinpublic
September 3, 2025 at 3:45 PM
Because social media isn't just another ad space. The context where a brand shows up matters.

And connections happen through real moments, not perfect ones.
March 6, 2025 at 9:10 PM