José M. Sanchez 🏳️🌈
@efesor.bsky.social
After living in Finland → US → Netherlands → Spain, I learned a thing or two about purchase protection.
So decided to build norteapp.io - a personal coverage intelligence to help you manage the coverage for your trips, rentals, and purchases.
So decided to build norteapp.io - a personal coverage intelligence to help you manage the coverage for your trips, rentals, and purchases.
Just spent the last couple of week rebuilding norteapp.io - after talking with our 100+ users. Wanna check it out?
#buildinpublic
#buildinpublic
Your Credit Card Has $2,000+ in Hidden Benefits | Norte
Reveal travel insurance, rental car coverage, and purchase protection you already have. Your hidden benefits—found in seconds.
norteapp.io
November 14, 2025 at 5:41 PM
Just spent the last couple of week rebuilding norteapp.io - after talking with our 100+ users. Wanna check it out?
#buildinpublic
#buildinpublic
Just shipped a new landing page this weekend:
✍️ Tagline: From "Stop Buying Coverage... " to "Find The $2k+ In Benefits"
💻 Visual: From lifestyle to multiple product screen shoots
🖱️ CTA: From multiple CTAs to one.
📈 4 new signups since shipped.
What is your main conversion lever?
✍️ Tagline: From "Stop Buying Coverage... " to "Find The $2k+ In Benefits"
💻 Visual: From lifestyle to multiple product screen shoots
🖱️ CTA: From multiple CTAs to one.
📈 4 new signups since shipped.
What is your main conversion lever?
October 13, 2025 at 5:37 PM
Just shipped a new landing page this weekend:
✍️ Tagline: From "Stop Buying Coverage... " to "Find The $2k+ In Benefits"
💻 Visual: From lifestyle to multiple product screen shoots
🖱️ CTA: From multiple CTAs to one.
📈 4 new signups since shipped.
What is your main conversion lever?
✍️ Tagline: From "Stop Buying Coverage... " to "Find The $2k+ In Benefits"
💻 Visual: From lifestyle to multiple product screen shoots
🖱️ CTA: From multiple CTAs to one.
📈 4 new signups since shipped.
What is your main conversion lever?
Changed my landing page hero copy from a negative to a positive statement: sign ups scaled up after a long plateau.
Sometimes your positioning is what’s blocking your traction.
#buildinpublic #buldinginpublic #growthhack
Sometimes your positioning is what’s blocking your traction.
#buildinpublic #buldinginpublic #growthhack
October 12, 2025 at 3:18 PM
Changed my landing page hero copy from a negative to a positive statement: sign ups scaled up after a long plateau.
Sometimes your positioning is what’s blocking your traction.
#buildinpublic #buldinginpublic #growthhack
Sometimes your positioning is what’s blocking your traction.
#buildinpublic #buldinginpublic #growthhack
AI can read your policy.
But can it understand it?
Insurance is written at university-level complexity. Without human judgment, AI just automates bad decisions at scale.
Norte only works because we built the systems around the AI.
But can it understand it?
Insurance is written at university-level complexity. Without human judgment, AI just automates bad decisions at scale.
Norte only works because we built the systems around the AI.
October 2, 2025 at 8:43 PM
AI can read your policy.
But can it understand it?
Insurance is written at university-level complexity. Without human judgment, AI just automates bad decisions at scale.
Norte only works because we built the systems around the AI.
But can it understand it?
Insurance is written at university-level complexity. Without human judgment, AI just automates bad decisions at scale.
Norte only works because we built the systems around the AI.
Today I shipped the Instant Coverage Checker 🧭 in Norte's landing page
✅ Pick your card
✅ Pick a scenario (rental car / travel / purchase)
✅ See if you’re already covered — free, no signup
👉 norteapp.io
#Fintech #TravelHacks #PersonalFinance #InsurTech #StartupLaunch
✅ Pick your card
✅ Pick a scenario (rental car / travel / purchase)
✅ See if you’re already covered — free, no signup
👉 norteapp.io
#Fintech #TravelHacks #PersonalFinance #InsurTech #StartupLaunch
Stop Buying Coverage You Already Have | Norte
That €300 travel insurance? Your Amex already covered it. Norte reveals what coverage you own before you buy duplicates.
norteapp.io
October 2, 2025 at 8:42 PM
Today I shipped the Instant Coverage Checker 🧭 in Norte's landing page
✅ Pick your card
✅ Pick a scenario (rental car / travel / purchase)
✅ See if you’re already covered — free, no signup
👉 norteapp.io
#Fintech #TravelHacks #PersonalFinance #InsurTech #StartupLaunch
✅ Pick your card
✅ Pick a scenario (rental car / travel / purchase)
✅ See if you’re already covered — free, no signup
👉 norteapp.io
#Fintech #TravelHacks #PersonalFinance #InsurTech #StartupLaunch
Stop wasting money on duplicate coverage.
Today we shipped the Instant Coverage Checker 🧭 — pick your card, pick a scenario, and see if you’re already covered.
Free, no signup required.
👉 norteapp.io
Today we shipped the Instant Coverage Checker 🧭 — pick your card, pick a scenario, and see if you’re already covered.
Free, no signup required.
👉 norteapp.io
Stop Buying Coverage You Already Have | Norte
That €300 travel insurance? Your Amex already covered it. Norte reveals what coverage you own before you buy duplicates.
norteapp.io
September 30, 2025 at 4:19 PM
Stop wasting money on duplicate coverage.
Today we shipped the Instant Coverage Checker 🧭 — pick your card, pick a scenario, and see if you’re already covered.
Free, no signup required.
👉 norteapp.io
Today we shipped the Instant Coverage Checker 🧭 — pick your card, pick a scenario, and see if you’re already covered.
Free, no signup required.
👉 norteapp.io
Panic-bought 455€AXA travel insurance because of a potential heart condition. Results? No heart issues found and never used the extra coverage.
Building Norte, I realized the real problem: Sometimes we pay for clarity, not protection.
Building Norte, I realized the real problem: Sometimes we pay for clarity, not protection.
September 25, 2025 at 5:14 PM
Panic-bought 455€AXA travel insurance because of a potential heart condition. Results? No heart issues found and never used the extra coverage.
Building Norte, I realized the real problem: Sometimes we pay for clarity, not protection.
Building Norte, I realized the real problem: Sometimes we pay for clarity, not protection.
57% of Norte users set up their profile within hours of signing up.
Building a trigger-based app taught me activation happens fast or not at all.
Building a trigger-based app taught me activation happens fast or not at all.
September 20, 2025 at 8:48 PM
57% of Norte users set up their profile within hours of signing up.
Building a trigger-based app taught me activation happens fast or not at all.
Building a trigger-based app taught me activation happens fast or not at all.
Amex Platinum just jumped to $895/year 💳
But there's $1,020 in NEW credits hidden in the fine print:
- $400 Resy dining
- $300 Lululemon
- $200 Oura Ring
- $120 Uber One
Problem: They're quarterly use-or-lose credits. Miss Q4 enrollment? You're leaving $175 on the table.
But there's $1,020 in NEW credits hidden in the fine print:
- $400 Resy dining
- $300 Lululemon
- $200 Oura Ring
- $120 Uber One
Problem: They're quarterly use-or-lose credits. Miss Q4 enrollment? You're leaving $175 on the table.
September 19, 2025 at 3:41 PM
Amex Platinum just jumped to $895/year 💳
But there's $1,020 in NEW credits hidden in the fine print:
- $400 Resy dining
- $300 Lululemon
- $200 Oura Ring
- $120 Uber One
Problem: They're quarterly use-or-lose credits. Miss Q4 enrollment? You're leaving $175 on the table.
But there's $1,020 in NEW credits hidden in the fine print:
- $400 Resy dining
- $300 Lululemon
- $200 Oura Ring
- $120 Uber One
Problem: They're quarterly use-or-lose credits. Miss Q4 enrollment? You're leaving $175 on the table.
Not all launch directories are equal. I tested a few for Norte:
•Peerlist → traffic, users, upvotes
•Uneed → zero traffic, but maybe SEO value
Lesson: some platforms are for visibility, others are just for backlinks. Learning where to spend energy is part of the game.
#buildinpublic
•Peerlist → traffic, users, upvotes
•Uneed → zero traffic, but maybe SEO value
Lesson: some platforms are for visibility, others are just for backlinks. Learning where to spend energy is part of the game.
#buildinpublic
September 16, 2025 at 8:59 PM
Not all launch directories are equal. I tested a few for Norte:
•Peerlist → traffic, users, upvotes
•Uneed → zero traffic, but maybe SEO value
Lesson: some platforms are for visibility, others are just for backlinks. Learning where to spend energy is part of the game.
#buildinpublic
•Peerlist → traffic, users, upvotes
•Uneed → zero traffic, but maybe SEO value
Lesson: some platforms are for visibility, others are just for backlinks. Learning where to spend energy is part of the game.
#buildinpublic
Launched norteapp.io most of them did not bring much results, others - multiple upvotes and signups.
It’s been interesting to see how the platform performed on each directory.
It’s been interesting to see how the platform performed on each directory.
Stop Buying Coverage You Already Have | Norte
That €300 travel insurance? Your Amex already covered it. Norte reveals what coverage you own before you buy duplicates.
norteapp.io
September 16, 2025 at 5:28 PM
Launched norteapp.io most of them did not bring much results, others - multiple upvotes and signups.
It’s been interesting to see how the platform performed on each directory.
It’s been interesting to see how the platform performed on each directory.
Launched Norte in @peerlist.bsky.social today 🎉
Most launchpads reward SaaS & B2B tools solving founder pain.
15 upvotes + 3 signups on day 1 might sound small. But for a new category with no playbook, that’s a big win for me.
peerlist.io/norteapp/pro...
Most launchpads reward SaaS & B2B tools solving founder pain.
15 upvotes + 3 signups on day 1 might sound small. But for a new category with no playbook, that’s a big win for me.
peerlist.io/norteapp/pro...
Norte | Peerlist
Stop buying coverage you already have
peerlist.io
September 15, 2025 at 7:28 PM
Launched Norte in @peerlist.bsky.social today 🎉
Most launchpads reward SaaS & B2B tools solving founder pain.
15 upvotes + 3 signups on day 1 might sound small. But for a new category with no playbook, that’s a big win for me.
peerlist.io/norteapp/pro...
Most launchpads reward SaaS & B2B tools solving founder pain.
15 upvotes + 3 signups on day 1 might sound small. But for a new category with no playbook, that’s a big win for me.
peerlist.io/norteapp/pro...
💳 Most people are sitting on $2,000+ in travel & purchase protections…
…and they have no idea.
…and they have no idea.
a man in a purple shirt is making a funny face while sitting at a table .
ALT: a man in a purple shirt is making a funny face while sitting at a table .
media.tenor.com
September 14, 2025 at 9:17 PM
💳 Most people are sitting on $2,000+ in travel & purchase protections…
…and they have no idea.
…and they have no idea.
🚀 I’m looking for #frequenttravelers and people juggling multiple #creditcards to demo something I’ve been building.
It’s a tool that uncovers hidden travel protections & perks already built into your cards.
If this sounds like you (or someone you know), reply or DM me—would love your feedback.
It’s a tool that uncovers hidden travel protections & perks already built into your cards.
If this sounds like you (or someone you know), reply or DM me—would love your feedback.
September 10, 2025 at 8:25 PM
🚀 I’m looking for #frequenttravelers and people juggling multiple #creditcards to demo something I’ve been building.
It’s a tool that uncovers hidden travel protections & perks already built into your cards.
If this sounds like you (or someone you know), reply or DM me—would love your feedback.
It’s a tool that uncovers hidden travel protections & perks already built into your cards.
If this sounds like you (or someone you know), reply or DM me—would love your feedback.
Solo founders, vibe coders, travel hackers, or wallet optimizers... let's follow each other! 👋
#buildinpublic #vibecode #travelhacks #solofounder
#buildinpublic #vibecode #travelhacks #solofounder
September 10, 2025 at 8:14 PM
Solo founders, vibe coders, travel hackers, or wallet optimizers... let's follow each other! 👋
#buildinpublic #vibecode #travelhacks #solofounder
#buildinpublic #vibecode #travelhacks #solofounder
Something most people forget about building solo is the learning.
It feels like we only celebrate the $XXXMRR but how about all the skills along the way?
Be proud of your achievements beyond user count and revenue.
It feels like we only celebrate the $XXXMRR but how about all the skills along the way?
Be proud of your achievements beyond user count and revenue.
September 10, 2025 at 8:13 PM
Something most people forget about building solo is the learning.
It feels like we only celebrate the $XXXMRR but how about all the skills along the way?
Be proud of your achievements beyond user count and revenue.
It feels like we only celebrate the $XXXMRR but how about all the skills along the way?
Be proud of your achievements beyond user count and revenue.
Airlines dropping compensation requirements = more reason to know your existing coverage.
Check your coverage: norteapp.io
Check your coverage: norteapp.io
September 8, 2025 at 8:03 PM
Airlines dropping compensation requirements = more reason to know your existing coverage.
Check your coverage: norteapp.io
Check your coverage: norteapp.io
Did you know your premium credit card adds an extra year (or more) on top of the manufacturer’s warranty?
Protection for damage/theft (up to $10K/claim), and can cover broken cell phone screens. Yet most pay extra for AppleCare owithout realizing their wallet already do the job.
. #ConsumerTech
Protection for damage/theft (up to $10K/claim), and can cover broken cell phone screens. Yet most pay extra for AppleCare owithout realizing their wallet already do the job.
. #ConsumerTech
September 8, 2025 at 4:20 PM
Did you know your premium credit card adds an extra year (or more) on top of the manufacturer’s warranty?
Protection for damage/theft (up to $10K/claim), and can cover broken cell phone screens. Yet most pay extra for AppleCare owithout realizing their wallet already do the job.
. #ConsumerTech
Protection for damage/theft (up to $10K/claim), and can cover broken cell phone screens. Yet most pay extra for AppleCare owithout realizing their wallet already do the job.
. #ConsumerTech
I’ve led marketing strategies to grow products from 20M to 50M user-based, but when it comes to getting the first 100 users for a category generating tool.
That’s a different story.
What has worked for you?
That’s a different story.
What has worked for you?
September 8, 2025 at 4:08 PM
I’ve led marketing strategies to grow products from 20M to 50M user-based, but when it comes to getting the first 100 users for a category generating tool.
That’s a different story.
What has worked for you?
That’s a different story.
What has worked for you?
Have you ever worked on a category generating idea?
How do you market it?
How do you market it?
September 7, 2025 at 9:10 PM
Have you ever worked on a category generating idea?
How do you market it?
How do you market it?
Reposted by José M. Sanchez 🏳️🌈
How far can you go as a non-technical founder trying to solve a problem you have for everyone? Jose Sanchez has built a product for expats, digital nomads, and active travellers to help them save money by making sense of their insurance coverage
#vibecoding #entreprenourship #travelling
#vibecoding #entreprenourship #travelling
Just Products #11: Using Lovable & Claude to build an app as a non-technical founder
Watch now | Jose Sánchez on Building Norte — a tool to simplify credit card coverage. From creative director to founder, Jose uses Lovable & Claude to unlock new possibilities.
open.substack.com
September 7, 2025 at 7:48 AM
How far can you go as a non-technical founder trying to solve a problem you have for everyone? Jose Sanchez has built a product for expats, digital nomads, and active travellers to help them save money by making sense of their insurance coverage
#vibecoding #entreprenourship #travelling
#vibecoding #entreprenourship #travelling
🧵Everybody optimizes credit cards for points and cashback. Almost nobody optimizes for the protections worth thousands.
The value isn't just invisible - it's leaving money on the table. 👇
The value isn't just invisible - it's leaving money on the table. 👇
September 5, 2025 at 12:27 PM
🧵Everybody optimizes credit cards for points and cashback. Almost nobody optimizes for the protections worth thousands.
The value isn't just invisible - it's leaving money on the table. 👇
The value isn't just invisible - it's leaving money on the table. 👇
Norte just got smarter about life abroad 🧵
Your credit card benefits aren't just about which card you have - they're about where you legally live. #buildinpublic
Your credit card benefits aren't just about which card you have - they're about where you legally live. #buildinpublic
September 4, 2025 at 12:39 PM
Norte just got smarter about life abroad 🧵
Your credit card benefits aren't just about which card you have - they're about where you legally live. #buildinpublic
Your credit card benefits aren't just about which card you have - they're about where you legally live. #buildinpublic
Spent half the day fighting with pricing page design details: buttons, FAQ colors, monthly vs yearly toggle...
Tiny things, but they matter when you’re about to ask people to pay.
Startup building is 80% this invisible work no one claps for.
#buildinpublic
Tiny things, but they matter when you’re about to ask people to pay.
Startup building is 80% this invisible work no one claps for.
#buildinpublic
September 3, 2025 at 4:12 PM
Spent half the day fighting with pricing page design details: buttons, FAQ colors, monthly vs yearly toggle...
Tiny things, but they matter when you’re about to ask people to pay.
Startup building is 80% this invisible work no one claps for.
#buildinpublic
Tiny things, but they matter when you’re about to ask people to pay.
Startup building is 80% this invisible work no one claps for.
#buildinpublic