DuBose
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dubose.bsky.social
DuBose
@dubose.bsky.social
Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic.

Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
What can metal braces teach us about #genz and the limits of turning cringe into cool?
October 16, 2025 at 6:08 AM
Why do we accept certain requirements & annoyances from airlines, but not from doctors, dentists or dry cleaners?

Airline Vola's recent ad asks this question, slyly challenging travelers to raise their standards through reframing the asks we commonly accept when traveling.
September 2, 2025 at 6:55 PM
Big issues can benefit from small solutions - as the Canadian Lung Association shows with its latest social media campaign.

Reframing 'first' in the comments section to turn social media into a reminder to check Lung Cancer symptoms.
August 7, 2025 at 3:10 AM
How serious can a brand be when talking about daily life? IKEA Norway's new campaign goes beyond the 'wonderful everyday' to tackle big issues and tie them to products.
July 16, 2025 at 5:19 AM
So is #AI poised to offer us ease in return for our intellectual ownership and unique thought?

Or is there a balance to be found in how we can collaborate with machines?

The answer may come from recognizing the power of taste, aptly described by the Atlantic as ‘judgement with style’ (2/3)
July 8, 2025 at 2:53 PM
The perfect use of a Snapchat #ar filter doesn’t exi….

Well played Mets, well played.
July 6, 2025 at 10:55 PM
Remember, there's a very simple thing to do if you don't want #AndrewCuomo to be #mayor of New York City...

*The Simpsons (kinda) did it first
June 5, 2025 at 2:16 PM
Old Navy’s latest ad combines the 80s, 90s and more into a vibrant nosralgic fitness scene
June 3, 2025 at 6:15 PM
With recent viral failures of the technology, using an AI interviewer may say more about your company than you intended.
June 2, 2025 at 7:11 PM
Normalize 9pm fatboy slim gigs
May 31, 2025 at 1:32 AM
I think the dog is somehow happier with Liverpool’s season than I am
May 25, 2025 at 3:03 PM