DuBose
@dubose.bsky.social
Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic.
Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Pinned
DuBose
@dubose.bsky.social
· Jan 28
Your Strategic Philosophy Is Your Moat
When everyone has the ability to create, a unique strategic philosophy is more powerful than ever.
open.substack.com
For strategists in advertising and marketing, packaging up what you believe and how you see the world is your greatest asset and defense
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads.
thesundaystrategy.substack.com/p/2025-holid...
thesundaystrategy.substack.com/p/2025-holid...
2025 Holiday Ad Live Round-Up
A live list of the unique, festive and favorites of 2025's Holiday Ads
thesundaystrategy.substack.com
November 13, 2025 at 2:41 AM
What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads.
thesundaystrategy.substack.com/p/2025-holid...
thesundaystrategy.substack.com/p/2025-holid...
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More
Volume 2: Issue 45 // November 9th, 2025
open.substack.com
November 9, 2025 at 6:22 PM
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
www.youtube.com/watch?v=aCsv...
JD Sports Christmas Ad 2025 | Where Are You Going?
YouTube video by JD Sports
www.youtube.com
November 7, 2025 at 3:35 PM
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
www.youtube.com/watch?v=aCsv...
The Venture Bros. - Season 2 Opening (Everybody's Free To Feel Good - Rozalla)
YouTube video by dunzoe
youtu.be
November 4, 2025 at 3:54 PM
If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.
www.youtube.com/watch?v=z1bR...
www.youtube.com/watch?v=z1bR...
Where Love Lives | John Lewis & Partners | Christmas Ad 2025
YouTube video by John Lewis
www.youtube.com
November 4, 2025 at 3:52 PM
If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.
www.youtube.com/watch?v=z1bR...
www.youtube.com/watch?v=z1bR...
With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...
Sunday Strategy Archive
docs.google.com
November 3, 2025 at 3:28 PM
With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...
How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: Can Brands Use Horror? Columbia's Outdoor Death Wish + More
Volume 2: Issue 43 // October 19th, 2025
open.substack.com
October 26, 2025 at 5:49 PM
How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Auburn winning to soften the blow of how Liverpool is playing was not something I expected
October 25, 2025 at 11:55 PM
Auburn winning to soften the blow of how Liverpool is playing was not something I expected
Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.
October 24, 2025 at 7:35 PM
Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.
Reposted by DuBose
The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy
October 21, 2025 at 3:27 AM
The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
October 21, 2025 at 4:07 AM
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
Yes, but as a jacket brand…for you it might be
October 20, 2025 at 8:17 PM
Yes, but as a jacket brand…for you it might be
Can the Internet drown in #AI content?
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
Sunday Strategy: The Drowned Internet & AI Content, McDonalds x Street Fighter + More
Volume 2: Issue 42 // October 12th, 2025
open.substack.com
October 19, 2025 at 5:50 PM
Can the Internet drown in #AI content?
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy.
open.substack.com/pub/thesunda...
Will we pay for #socialmedia memories? Can #brandpurpose come back in an age of polarization?
These stories and more in this week's issue of Sunday Strategy - the top marketing news and ads to see from the last week.
open.substack.com/pub/thesunda...
These stories and more in this week's issue of Sunday Strategy - the top marketing news and ads to see from the last week.
open.substack.com/pub/thesunda...
Sunday Strategy: Will We Pay for Social Media Memories? Brand Purpose 2.0 + More
Volume 2: Issue 41 // October 12th, 2025
open.substack.com
October 12, 2025 at 9:32 PM
Will we pay for #socialmedia memories? Can #brandpurpose come back in an age of polarization?
These stories and more in this week's issue of Sunday Strategy - the top marketing news and ads to see from the last week.
open.substack.com/pub/thesunda...
These stories and more in this week's issue of Sunday Strategy - the top marketing news and ads to see from the last week.
open.substack.com/pub/thesunda...
Best unexpected use of ai lately goes to this fake construction tools TikTok www.tiktok.com/t/ZTMk2pyva/
#milwaukeetools #bluecollar #concepts #bluecollar #tooltok
TikTok video by milwaukee_prototypes
www.tiktok.com
October 6, 2025 at 3:28 PM
Best unexpected use of ai lately goes to this fake construction tools TikTok www.tiktok.com/t/ZTMk2pyva/
49% of Cracker Barrel related X messages were from bots or likely bots in the first day of the brand's recent crisis. What happens when botnets amplify brand outrage?
This + more in this week's issue of Sunday Strategy
newclassic.agency/index.php/20...
This + more in this week's issue of Sunday Strategy
newclassic.agency/index.php/20...
Botnets vs. Brands, DIY Social Media Algorithms + More
What happens when botnets start artificially amplifying outrage around brands? Can we control our social algorithms? This + more in this issue of Sunday Strategy
newclassic.agency
October 5, 2025 at 8:38 PM
49% of Cracker Barrel related X messages were from bots or likely bots in the first day of the brand's recent crisis. What happens when botnets amplify brand outrage?
This + more in this week's issue of Sunday Strategy
newclassic.agency/index.php/20...
This + more in this week's issue of Sunday Strategy
newclassic.agency/index.php/20...
What do west point cadet's beds and marketing KPIs have in common?
Both run the risk of the unintentionally incentivizing efficient over effective behaviors.
www.tiktok.com/@callmepatty...
Both run the risk of the unintentionally incentivizing efficient over effective behaviors.
www.tiktok.com/@callmepatty...
More things the American mind could not comprehend about West Point is that we do not sleep in our sheets at West Point. We make our bed perfect 2 days a year and we do NOT touch it under any circumst...
TikTok video by Patrick Irish
www.tiktok.com
October 2, 2025 at 5:57 PM
What do west point cadet's beds and marketing KPIs have in common?
Both run the risk of the unintentionally incentivizing efficient over effective behaviors.
www.tiktok.com/@callmepatty...
Both run the risk of the unintentionally incentivizing efficient over effective behaviors.
www.tiktok.com/@callmepatty...
Is it too soon to suggest that Greenpeace target #Mets fans with a “losing one polar bear is enough” Alonso free agency donation campaign?
September 29, 2025 at 3:15 PM
Is it too soon to suggest that Greenpeace target #Mets fans with a “losing one polar bear is enough” Alonso free agency donation campaign?
Why Meta Ray-Ban Display won't be Google Glass 2.0? How do people really use AI?
These and more in this issue of Sunday Strategy - including ads from Paddy Power, EA Skate and Anthropic.
#advertising #trends
substack.com/home/post/p-...
These and more in this issue of Sunday Strategy - including ads from Paddy Power, EA Skate and Anthropic.
#advertising #trends
substack.com/home/post/p-...
Sunday Strategy: Why isn't Meta Ray Ban, Google Glass 2.0? AI's Use Issue + More
Volume 2: Issue 38 // September 21st, 2025
substack.com
September 22, 2025 at 12:51 AM
Why Meta Ray-Ban Display won't be Google Glass 2.0? How do people really use AI?
These and more in this issue of Sunday Strategy - including ads from Paddy Power, EA Skate and Anthropic.
#advertising #trends
substack.com/home/post/p-...
These and more in this issue of Sunday Strategy - including ads from Paddy Power, EA Skate and Anthropic.
#advertising #trends
substack.com/home/post/p-...
More teens are choosing metal braces over invisible ones, but before marketers turn this into another 'Gen Z authenticity' proof point - we should consider the limits of turning cringe into cool.
newclassic.agency/index.php/20...
newclassic.agency/index.php/20...
The Limitations of Turning Cringe Into Cool
A resurgence in metal braces and the popularity of pimple patches says a lot about youth authenticity, but there's still a limit to turning 'cringe' to 'cool'
newclassic.agency
September 19, 2025 at 4:51 PM
More teens are choosing metal braces over invisible ones, but before marketers turn this into another 'Gen Z authenticity' proof point - we should consider the limits of turning cringe into cool.
newclassic.agency/index.php/20...
newclassic.agency/index.php/20...
Brands could be increasingly stepping to offer the creative potential that large agencies once did
substack.com/home/post/p-...
substack.com/home/post/p-...
Could Your Hot New Agency Be Another Brand?
The Moment for Brands as Agencies Is Arriving
substack.com
September 18, 2025 at 9:15 PM
Brands could be increasingly stepping to offer the creative potential that large agencies once did
substack.com/home/post/p-...
substack.com/home/post/p-...
Maybe it’s app icons not catching up yet, but I’m struggling a bit with how Liquid Glass looks so far
September 16, 2025 at 2:27 PM
Maybe it’s app icons not catching up yet, but I’m struggling a bit with how Liquid Glass looks so far
Kansas City brining peak “let’s translate the assets globally” energy with their new country specific mascots
September 11, 2025 at 9:45 PM
Kansas City brining peak “let’s translate the assets globally” energy with their new country specific mascots