DuBose
@dubose.bsky.social
Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic.
Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Agency: newclassic.agency
Portfolio: www.dubosecole.com
Newsletter: thesundaystrategy.substack.com
Thanks for reading, subscribe or follow to never miss a weekly issue.
Substack: thesundaystrategy.substack.com
LinkedIn: www.linkedin.com/build-relati...
TikTok: www.tiktok.com/@sunday.stra...
Substack: thesundaystrategy.substack.com
LinkedIn: www.linkedin.com/build-relati...
TikTok: www.tiktok.com/@sunday.stra...
October 21, 2025 at 4:07 AM
Thanks for reading, subscribe or follow to never miss a weekly issue.
Substack: thesundaystrategy.substack.com
LinkedIn: www.linkedin.com/build-relati...
TikTok: www.tiktok.com/@sunday.stra...
Substack: thesundaystrategy.substack.com
LinkedIn: www.linkedin.com/build-relati...
TikTok: www.tiktok.com/@sunday.stra...
The Periodic Fable - The Ordinary: www.youtube.com/watch?v=N0Po...
Paddy Power Games - Paddy Power: www.youtube.com/watch?v=Bwux...
Nutrition in Labs - AG1: www.youtube.com/watch?v=xnLJ...
(5/6)
Paddy Power Games - Paddy Power: www.youtube.com/watch?v=Bwux...
Nutrition in Labs - AG1: www.youtube.com/watch?v=xnLJ...
(5/6)
October 21, 2025 at 4:07 AM
The Periodic Fable - The Ordinary: www.youtube.com/watch?v=N0Po...
Paddy Power Games - Paddy Power: www.youtube.com/watch?v=Bwux...
Nutrition in Labs - AG1: www.youtube.com/watch?v=xnLJ...
(5/6)
Paddy Power Games - Paddy Power: www.youtube.com/watch?v=Bwux...
Nutrition in Labs - AG1: www.youtube.com/watch?v=xnLJ...
(5/6)
Street Burgers - McDonald's Japan: www.youtube.com/watch?v=aZZd...
Fruit Head - Gushers: www.youtube.com/watch?v=3uO_...
(3/6)
Fruit Head - Gushers: www.youtube.com/watch?v=3uO_...
(3/6)
October 21, 2025 at 4:07 AM
Street Burgers - McDonald's Japan: www.youtube.com/watch?v=aZZd...
Fruit Head - Gushers: www.youtube.com/watch?v=3uO_...
(3/6)
Fruit Head - Gushers: www.youtube.com/watch?v=3uO_...
(3/6)
3.) When did things get so intentional: www.nytimes.com/2025/09/29/s...
4.) What's up with this year's Halloween candy: www.theatlantic.com/health/2025/...
5.) The rise of 'Retirement Roomates': www.wsj.com/lifestyle/re...
(2/6)
4.) What's up with this year's Halloween candy: www.theatlantic.com/health/2025/...
5.) The rise of 'Retirement Roomates': www.wsj.com/lifestyle/re...
(2/6)
October 21, 2025 at 4:07 AM
3.) When did things get so intentional: www.nytimes.com/2025/09/29/s...
4.) What's up with this year's Halloween candy: www.theatlantic.com/health/2025/...
5.) The rise of 'Retirement Roomates': www.wsj.com/lifestyle/re...
(2/6)
4.) What's up with this year's Halloween candy: www.theatlantic.com/health/2025/...
5.) The rise of 'Retirement Roomates': www.wsj.com/lifestyle/re...
(2/6)
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
October 21, 2025 at 4:07 AM
Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6).
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
1.) AI Content vs. Internet: www.axios.com/2025/10/14/a...
2.) Rescuing Data from Disks: www.bbc.com/future/artic...
More stories & ads below!
Yes, but as a jacket brand…for you it might be
October 20, 2025 at 8:17 PM
Yes, but as a jacket brand…for you it might be
Most authentically Irish mascot since “Uncle O’Grimacey”
September 11, 2025 at 9:45 PM
Most authentically Irish mascot since “Uncle O’Grimacey”
Kansas City brining peak “let’s translate the assets globally” energy with their new country specific mascots
September 11, 2025 at 9:45 PM
Kansas City brining peak “let’s translate the assets globally” energy with their new country specific mascots
Why do we accept certain requirements & annoyances from airlines, but not from doctors, dentists or dry cleaners?
Airline Vola's recent ad asks this question, slyly challenging travelers to raise their standards through reframing the asks we commonly accept when traveling.
Airline Vola's recent ad asks this question, slyly challenging travelers to raise their standards through reframing the asks we commonly accept when traveling.
September 2, 2025 at 6:55 PM
Why do we accept certain requirements & annoyances from airlines, but not from doctors, dentists or dry cleaners?
Airline Vola's recent ad asks this question, slyly challenging travelers to raise their standards through reframing the asks we commonly accept when traveling.
Airline Vola's recent ad asks this question, slyly challenging travelers to raise their standards through reframing the asks we commonly accept when traveling.
Can an ad be too contextual?
My first reaction, wasn’t to notice different ads staring longingly at the candy ad, but that Waterloo media must have gone down market when it’s splitting panels.
Did someone do too good of a job with the fake ads or was I just a bit slow to get the joke?
My first reaction, wasn’t to notice different ads staring longingly at the candy ad, but that Waterloo media must have gone down market when it’s splitting panels.
Did someone do too good of a job with the fake ads or was I just a bit slow to get the joke?
August 17, 2025 at 6:10 PM
Can an ad be too contextual?
My first reaction, wasn’t to notice different ads staring longingly at the candy ad, but that Waterloo media must have gone down market when it’s splitting panels.
Did someone do too good of a job with the fake ads or was I just a bit slow to get the joke?
My first reaction, wasn’t to notice different ads staring longingly at the candy ad, but that Waterloo media must have gone down market when it’s splitting panels.
Did someone do too good of a job with the fake ads or was I just a bit slow to get the joke?
Big issues can benefit from small solutions - as the Canadian Lung Association shows with its latest social media campaign.
Reframing 'first' in the comments section to turn social media into a reminder to check Lung Cancer symptoms.
Reframing 'first' in the comments section to turn social media into a reminder to check Lung Cancer symptoms.
August 7, 2025 at 3:10 AM
Big issues can benefit from small solutions - as the Canadian Lung Association shows with its latest social media campaign.
Reframing 'first' in the comments section to turn social media into a reminder to check Lung Cancer symptoms.
Reframing 'first' in the comments section to turn social media into a reminder to check Lung Cancer symptoms.
At this point, are NYC legal ads basically a parody of a parody?
July 18, 2025 at 5:25 PM
At this point, are NYC legal ads basically a parody of a parody?
How serious can a brand be when talking about daily life? IKEA Norway's new campaign goes beyond the 'wonderful everyday' to tackle big issues and tie them to products.
July 16, 2025 at 5:19 AM
How serious can a brand be when talking about daily life? IKEA Norway's new campaign goes beyond the 'wonderful everyday' to tackle big issues and tie them to products.
So is #AI poised to offer us ease in return for our intellectual ownership and unique thought?
Or is there a balance to be found in how we can collaborate with machines?
The answer may come from recognizing the power of taste, aptly described by the Atlantic as ‘judgement with style’ (2/3)
Or is there a balance to be found in how we can collaborate with machines?
The answer may come from recognizing the power of taste, aptly described by the Atlantic as ‘judgement with style’ (2/3)
July 8, 2025 at 2:53 PM
So is #AI poised to offer us ease in return for our intellectual ownership and unique thought?
Or is there a balance to be found in how we can collaborate with machines?
The answer may come from recognizing the power of taste, aptly described by the Atlantic as ‘judgement with style’ (2/3)
Or is there a balance to be found in how we can collaborate with machines?
The answer may come from recognizing the power of taste, aptly described by the Atlantic as ‘judgement with style’ (2/3)
July 6, 2025 at 10:55 PM
Coronation Street: Doomsday
June 12, 2025 at 4:07 PM
Coronation Street: Doomsday
Remember, there's a very simple thing to do if you don't want #AndrewCuomo to be #mayor of New York City...
*The Simpsons (kinda) did it first
*The Simpsons (kinda) did it first
June 5, 2025 at 2:16 PM
Remember, there's a very simple thing to do if you don't want #AndrewCuomo to be #mayor of New York City...
*The Simpsons (kinda) did it first
*The Simpsons (kinda) did it first
Old Navy’s latest ad combines the 80s, 90s and more into a vibrant nosralgic fitness scene
June 3, 2025 at 6:15 PM
Old Navy’s latest ad combines the 80s, 90s and more into a vibrant nosralgic fitness scene
With recent viral failures of the technology, using an AI interviewer may say more about your company than you intended.
June 2, 2025 at 7:11 PM
With recent viral failures of the technology, using an AI interviewer may say more about your company than you intended.
Latest YouGov US Survey shows the challenge in trying to make climate change a personal risk vs. something that will happen to 'someone else'
d3nkl3psvxxpe9.cloudfront.net/documents/Cl...
d3nkl3psvxxpe9.cloudfront.net/documents/Cl...
June 1, 2025 at 5:50 PM
Latest YouGov US Survey shows the challenge in trying to make climate change a personal risk vs. something that will happen to 'someone else'
d3nkl3psvxxpe9.cloudfront.net/documents/Cl...
d3nkl3psvxxpe9.cloudfront.net/documents/Cl...
As Elon Musk steps back from politics, #shareofsearch tracking in the US since the election shows the challenge Tesla faces.
Short term spikes from news stories and outrage haven't translated into long term interest. Consumers are shifting to search for other brands.
Short term spikes from news stories and outrage haven't translated into long term interest. Consumers are shifting to search for other brands.
May 31, 2025 at 6:15 PM
As Elon Musk steps back from politics, #shareofsearch tracking in the US since the election shows the challenge Tesla faces.
Short term spikes from news stories and outrage haven't translated into long term interest. Consumers are shifting to search for other brands.
Short term spikes from news stories and outrage haven't translated into long term interest. Consumers are shifting to search for other brands.
Normalize 9pm fatboy slim gigs
May 31, 2025 at 1:32 AM
Normalize 9pm fatboy slim gigs
I think the dog is somehow happier with Liverpool’s season than I am
May 25, 2025 at 3:03 PM
I think the dog is somehow happier with Liverpool’s season than I am