Danny D
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dannydenhard.bsky.social
Danny D
@dannydenhard.bsky.social
9 followers 2 following 25 posts
Coach, consultant, advisor.
Marketing. Product. Growth.
More at —> www.dannydenhard.co.uk
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dannydenhard.bsky.social
Here are the key takeaways for the TLDR people 👇
* Many CMOs are behind on AI strategy - many are reactive, not proactive. * AI is now a workforce transformation driver, not just a set of tools * Boardrooms expect all C-Suite leaders to have to have clear AI answers and AI ROI plans. Especially CMOs and CGOs * Assigning an “AI owner” is critical for integrating AI into marketing workflows. * The AI owner should be a high-trust, influential team member. * AI Department leaders should leverage owners, co-owners, and collaborators for maximum AI adoption and successes. * Social, search, and growth marketing teams are prime teams to look for Marketing AI leaders. * Growth departments have a competitive edge due to their adaptability and analytical skills * Product Marketers & Product Marketing Managers could be an option if they have the required skills * Essential AI leader skills to help you select the right AI lead: * Problem-solver * Teacher / Coach * Adaptability * Clear communicator * Cross-functional collaborater * Ability to influence * Steps To Take * Immediate steps: formalize AI strategy, assign budget, communicate openly, and launch workshops. * Short-term: audit problems, identify AI solutions, coordinate cross-functionally, and train regularly. * Long-term: develop AI hiring strategies, plan org restructuring, and build executive presence for AI champions. * The gap between experimenting with AI and strategic leadership is where careers are made or lost. * Proactive AI leadership creates sustainable competitive advantages and cost savings. * The real question: will you lead the AI transformation in your business, or likely be left behind…
June 20, 2025 at 7:15 AM
dannydenhard.bsky.social
Heres how some companies think about the change
(I) company stage
(II) narrative when CMO leaves or is removed
(III) preference from ceo/founder/board on what they want to put out into the market.

CGO signals growth intent
CMO can suggest brand and fluff…
April 25, 2025 at 7:16 AM
dannydenhard.bsky.social
Marketing Leaders!

Do you need a free quarterly update template?

I have you covered

www.marketingunfiltered.co/p/your-q1-de...
March 28, 2025 at 11:22 AM
dannydenhard.bsky.social
This week I helped "Chris" tackle their first-time CMO worries, from knowing what to do after accepting the job offer to 365 days afterwards.

I have included 2 templates and timelines for all types of marketing leaders to help set you up for success

www.marketingunfiltered.co/p/cmo-success
February 8, 2025 at 7:55 AM