Danny D
dannydenhard.bsky.social
Danny D
@dannydenhard.bsky.social
Coach, consultant, advisor.
Marketing. Product. Growth.
More at —> www.dannydenhard.co.uk
I decided to go in a different direction on Marketing Unfiltered today.

This week I wrote about why the written word for this crisis comms.

www.marketingunfiltered.co/p/why-cloudf...
Why Cloudflare Won With Critical Crisis Comms Choices
Marketing Unfiltered #56 → Why long‑form blog beats video in a crisis - A breakdown of Cloudflare's crisis communication & their smart choices
open.substack.com
November 21, 2025 at 12:42 PM
Thinking about how marketing teams are about to change: AI is the refresh you need. New roles, more x-functional work & org design that actually fits the future.

If you’re leading a team or just curious where things are headed, this article is for you

www.dannydenhard.co.uk/blog/future-...
The Next Era of Marketing Teams: Are You Ready for What's Coming? — Danny Denhard
This is my recent and slightly extended Marketing Unfiltered newsletter (1st of August). I dive into the future of Marketing org design and why it will look and feel very different and not just ...
www.dannydenhard.co.uk
August 1, 2025 at 7:01 AM
This job market is really hard.

Here’s 35 supportive and actionable gems of advice

www.marketingunfiltered.co/p/39
35 Things To Make You Look, Feel & Be More Productive While You Look For Your Next Job
Marketing Unfiltered 39 - Harry Lang Offers 35 Ways On How To Make The Most Out Of Your Job Hunt
www.marketingunfiltered.co
July 25, 2025 at 8:19 AM
Worried about being copied in one click with AI?

Here’s how you fight back and win customers

www.dannydenhard.co.uk/blog/copying...
Copying Used To Be Hard, Now It's Easier Than Ever With AI. 
Make Your Brand Stand Out, Not Blend In — Danny Denhard
Why being a brand is more critical than ever, going further than just copying everyone is going to make you blend in not stand out you have to build out more and better!
www.dannydenhard.co.uk
July 8, 2025 at 10:57 AM
Here are the key takeaways for the TLDR people 👇
June 20, 2025 at 7:15 AM
🆕📧 Now Is The Time For CMOs & CGOs To Assign An AI Owner In Their Department & How To Lead AI Transformation In Your Company

🔑
Have a clear owner who can:
Problem-solve
Coach
Has high adaptability
Communicate clearly
X-functional
Influence c-suite

www.marketingunfiltered.co/p/why-cmos-n...
Why CMOs Need To Assign An AI Owner
Marketing Unfiltered 34 - Today's Uncomfortable Truth In Marketing Leadership: Assigning An AI Owner & Building Your Team For Success & Future Proofing
www.marketingunfiltered.co
June 20, 2025 at 7:13 AM
Are you on the c-Suite? Or a founder struggling?

Keeping up with AI is a full time job?

To save your sanity, here is a specially designed agentic web executive briefing that is created for you, your board and C-Suite peers.

Google doc version linked

- www.dannydenhard.co.uk/blog/agentic...
Agentic Web Executive Briefing - How To Think & Address The Agentic Web — Danny Denhard
How to think, shape and address the agentic web specifically designed for executives and c-suite leaders
www.dannydenhard.co.uk
May 28, 2025 at 12:59 PM
Reposted by Danny D
Fantastically leveling stuff here from @carlhendy.com and @dannydenhard.bsky.social on all things present and future on AI in search amid recent developments.

Well worth your time to listen. youtu.be/NVHKz2slxnU?...
The Future Of SEO & The Impact Of AI On Search With Carl Hendy
YouTube video by Danny Denhard
youtu.be
May 24, 2025 at 6:02 PM
Is SEO dead?

Why is Google struggling to become an AI company (from an ads company)

Why amazon is being deliberately slow in their move to AI

And why CMOs need to really embrace change and understand that SEOs are really well placed to drive the AI effort

youtu.be/NVHKz2slxnU?...
The Future Of SEO & The Impact Of AI On Search With Carl Hendy
YouTube video by Danny Denhard
youtu.be
May 15, 2025 at 4:21 PM
There’s been a battle about job titles for a long time, for years the cmo title has been refreshed, revamped and reduced.

In a first instalment of the cmo role dissected we breakdown the problems CMOs are having with title changes & why

www.marketingunfiltered.co/p/the-cmo-cr...
Who Do You Think You Are? We Need To Solve The Identity Crisis In C-Level Marketing
Marketing Unfiltered #26 - Why The CMO Role Is Under Constant Evolution & How CMOs Are Having To Rethink Their Role, Rebrand Or Retreat...
www.marketingunfiltered.co
April 25, 2025 at 7:13 AM
I picked ten articles, two podcasts and a great video to help unpick the evolving world we operate in

www.marketingunfiltered.co/p/10-reading...
10 Reading & Watch Recommendations This Week 🍫
Marketing Unfiltered #25 - 10 Essential Articles & Podcasts To Help You Figure Out This Evolving Landscape
www.marketingunfiltered.co
April 17, 2025 at 2:30 PM
Unprecedented
Unhinged
Vibes

All 2024-2025 buzzwords needed for the...
a man is pushing a garbage can that has the number 04 60573 on it
ALT: a man is pushing a garbage can that has the number 04 60573 on it
media.tenor.com
April 2, 2025 at 3:15 PM
Marketing Leaders!

Do you need a free quarterly update template?

I have you covered

www.marketingunfiltered.co/p/your-q1-de...
March 28, 2025 at 11:22 AM
This week I helped "Chris" tackle their first-time CMO worries, from knowing what to do after accepting the job offer to 365 days afterwards.

I have included 2 templates and timelines for all types of marketing leaders to help set you up for success

www.marketingunfiltered.co/p/cmo-success
February 8, 2025 at 7:55 AM
Are you in marketing and struggling with AI? Here are the prompts, tools and courses approved by marketing leads and CMOs

www.dannydenhard.com/aigs
Marketing Unfiltered AI Tools, Prompts & Free Courses
www.dannydenhard.com
January 25, 2025 at 3:04 PM
I asked a number of senior Marketers on which books & podcasts you have to read and listen to.

Theres a great list of diverse reading!
&
Not just marketing and growth books and pods

www.marketingunfiltered.co/p/recommenda...
Must Read Books & Must Listen To Podcast Recommendations
Marketing Unfiltered #11 - Marketing & Growth Leaders Recommendations
www.marketingunfiltered.co
January 10, 2025 at 8:49 AM
Meta isn't opening up for free speech
Nor to make more homes or connecting more people -- its about revenue!

& Second - thrid order == getting ahead of the tsunami of AI content about to flood platforms

www.dannydenhard.co.uk/blog/opening...
Opening Up Meta Moderation = More Opportunities For Revenue — Danny Denhard
Less moderation and policing = more content that = more ads that generares more revenue for meta's platforms, Facebook, Whatsapp, instagram and threads...
www.dannydenhard.co.uk
January 8, 2025 at 5:00 PM
Here's a beast of a post on the impact of AI for the next year, I broke down the key areas into:

🏴‍☠️ Society & culture
🤝 Trust
💷 Pricing
⭕️ Consolidaton
🏢 Improving work
🔒Security
📲 Content
📈 Ops
&
🫳 UI

Also a load of supporting videos

www.dannydenhard.co.uk/blog/the-imp...
The Impact Of AI In 2025 — Danny Denhard
Every year I create a master list of important themes going into a new year, this year the list is longer and more in-depth than before. Why? This is down to the shifts happening financially with com...
www.dannydenhard.co.uk
December 31, 2024 at 2:45 PM
The scale of Beast Games is nuts

youtu.be/kArnh6zrfvI?...

Prime’s Beast
The Making of Beast Games
YouTube video by Colin and Samir
youtu.be
December 22, 2024 at 8:26 AM
Have you ever wondered why some executives seem amazing and well respected and others don't?

Its usually down to them playing the game & using their sway

I dive in this week's Marketing Unfiltered newsletter ↓

www.marketingunfiltered.co/p/the-10-que...
The 10 Questions To Ask To Become A Better, More Informed CMO
🙋‍♀️ Marketing Unfiltered #8 - Why playing the game and asking better questions will help you to become the best leader you can be 🙋‍♀️
www.marketingunfiltered.co
December 13, 2024 at 2:26 PM
Want to learn a little more about what's under the hood at Bsky? & Why it's different to X & other social networks...

This podcast with COO Rose Wang will help ↓

pca.st/episode/8ced...
Bluesky’s bold plan beyond the ‘X-odus’, with COO Rose Wang - Rapid Response
The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Master...
pca.st
December 10, 2024 at 5:33 PM
ChatGPT are exploring ads...

So I broke down what the threats & opportunities are for brands & how to handle/tackle into 2025

www.dannydenhard.co.uk/blog/chatgpt...
ChatGPT Ads & How To Consider Using Chat Ads — Danny Denhard
Why the future of AI chat interfaces will rely on ads and how to think smartly as a Brand, Marketing and Business Leader
www.dannydenhard.co.uk
December 3, 2024 at 7:20 PM
Hello BSKY 🙋‍♂️
November 19, 2024 at 7:51 AM