As green product owners, we have a responsibility not just to the environment but also to our customers and users. Creating inclusive and accessible user experiences should be a top priority. But how do we do that? Making Your Green Products Accessible to All buff.ly/40vuEXw #a11y #uxresearch

Marketing green tech solutions, you seek ways to develop products and services that resonate with people and drive sustainable change. But how can you ensure you're solving the right problems correctly? That's where Jobs-to-be-Done (JTBD) research comes in. www.curioresearch.net/news-notes/2...

Properly segmenting your target market is crucial for making smart product development, messaging, pricing, and promotions decisions. Rather than taking a blanket approach, you must identify the specific organic/non-GMO segments to pursue and tailor your marketing mix accordingly. buff.ly/3Bw8YRo

I've bought my ticket to my favorite research conference, the QRCA Annual Conference. This year, it will be in mid-February in Philadelphia, PA. The quality of the content and networking are always superb. Get your discounted ticket today: #uxr #mrx #cxr #qualitativeresearch buff.ly/41sihfD

Rising demand for supply chain transparency poses challenges and opportunities for sustainable CPG brands. Transparency allows companies to differentiate themselves and build trust. #greenmarketing #cpg #mrx
Read more at Curio Research buff.ly/3UZPCeb