Lauren Isaacson
curioresearch.bsky.social
Lauren Isaacson
@curioresearch.bsky.social
Market and UX research consultant, environmentalist, apocalyptic optimist, and maker of pies.
https://www.curioresearch.net
The QRCA's UX Special Interest Group is hosting @ethanmarcotte.com to talk about why you (yes, YOU) deserve a tech union on May 13th. www.qrca.org/events/Event...
There's no time like the present to think about the power of collective bargaining.
#ux #tech
QRCAQRCA
QRCA is a global association of the world's most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative. For additional information, contact us at 651-290-7491 or 888-674-7722.
www.qrca.org
April 23, 2025 at 6:37 PM
Happy Boycott Day! If you have to shop, shop small. If you have to spend, use cash or debit. If you have to bank, bank with a credit union. You don't have to give your money to billionaires.

It's also a great time to shop Canadian and sustainably. Here is a thread of some Canadian brands I enjoy:
February 28, 2025 at 5:54 PM
As green product owners, we have a responsibility not just to the environment but also to our customers and users. Creating inclusive and accessible user experiences should be a top priority. But how do we do that? Making Your Green Products Accessible to All buff.ly/40vuEXw #a11y #uxresearch
January 13, 2025 at 8:54 PM
Marketing green tech solutions, you seek ways to develop products and services that resonate with people and drive sustainable change. But how can you ensure you're solving the right problems correctly? That's where Jobs-to-be-Done (JTBD) research comes in. www.curioresearch.net/news-notes/2...
December 30, 2024 at 8:50 PM
Properly segmenting your target market is crucial for making smart product development, messaging, pricing, and promotions decisions. Rather than taking a blanket approach, you must identify the specific organic/non-GMO segments to pursue and tailor your marketing mix accordingly. buff.ly/3Bw8YRo
December 16, 2024 at 4:38 PM
Modern life is interesting. My cat's vet just emailed me a fecal scorecard. Didn't have that on my Bright Shiny Future Checklist.
December 12, 2024 at 9:35 PM
I've bought my ticket to my favorite research conference, the QRCA Annual Conference. This year, it will be in mid-February in Philadelphia, PA. The quality of the content and networking are always superb. Get your discounted ticket today: #uxr #mrx #cxr #qualitativeresearch buff.ly/41sihfD
December 10, 2024 at 1:05 AM
Rising demand for supply chain transparency poses challenges and opportunities for sustainable CPG brands. Transparency allows companies to differentiate themselves and build trust. #greenmarketing #cpg #mrx
Read more at Curio Research buff.ly/3UZPCeb
November 4, 2024 at 5:08 PM