Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
If they don’t understand it, they won’t buy it, it’s that simple.
You don’t need clever branding, you need clear messaging.
Because when your audience pauses to figure out what you mean, you’ve already lost them.
Try this:
👉 We help X achieve Y without Z.
It’s simple, powerful, and impossible
You don’t need clever branding, you need clear messaging.
Because when your audience pauses to figure out what you mean, you’ve already lost them.
Try this:
👉 We help X achieve Y without Z.
It’s simple, powerful, and impossible
November 13, 2025 at 11:05 AM
If they don’t understand it, they won’t buy it, it’s that simple.
You don’t need clever branding, you need clear messaging.
Because when your audience pauses to figure out what you mean, you’ve already lost them.
Try this:
👉 We help X achieve Y without Z.
It’s simple, powerful, and impossible
You don’t need clever branding, you need clear messaging.
Because when your audience pauses to figure out what you mean, you’ve already lost them.
Try this:
👉 We help X achieve Y without Z.
It’s simple, powerful, and impossible
Side-by-side results beat promises:
November 13, 2025 at 5:28 AM
Side-by-side results beat promises:
Forget chasing 10,000 followers, I’ll take ten genuine testimonials any day.
Because followers might bring reach, but proof builds trust, and trust builds sales.
Every screenshot, every DM, every client result, that’s your content goldmine.
People don’t buy from the loudest account, they buy
Because followers might bring reach, but proof builds trust, and trust builds sales.
Every screenshot, every DM, every client result, that’s your content goldmine.
People don’t buy from the loudest account, they buy
November 13, 2025 at 5:22 AM
Forget chasing 10,000 followers, I’ll take ten genuine testimonials any day.
Because followers might bring reach, but proof builds trust, and trust builds sales.
Every screenshot, every DM, every client result, that’s your content goldmine.
People don’t buy from the loudest account, they buy
Because followers might bring reach, but proof builds trust, and trust builds sales.
Every screenshot, every DM, every client result, that’s your content goldmine.
People don’t buy from the loudest account, they buy
Every business owner knows this pain 😂
Friends say they can “help out,” then turn day one into a training session.
Hire slow, hire smart. Your brand deserves pros, not promises.
Friends say they can “help out,” then turn day one into a training session.
Hire slow, hire smart. Your brand deserves pros, not promises.
November 12, 2025 at 10:15 PM
Every business owner knows this pain 😂
Friends say they can “help out,” then turn day one into a training session.
Hire slow, hire smart. Your brand deserves pros, not promises.
Friends say they can “help out,” then turn day one into a training session.
Hire slow, hire smart. Your brand deserves pros, not promises.
The algorithm doesn’t hate you, it just hasn’t seen enough of you to care.
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
November 12, 2025 at 11:05 AM
The algorithm doesn’t hate you, it just hasn’t seen enough of you to care.
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When your client’s first words are “highly recommend," that’s the metric that matters.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
November 12, 2025 at 8:02 AM
When your client’s first words are “highly recommend," that’s the metric that matters.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
If your content isn’t performing, it’s not because the algorithm hates you, it’s because your first three seconds don’t hook.
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
November 12, 2025 at 7:04 AM
If your content isn’t performing, it’s not because the algorithm hates you, it’s because your first three seconds don’t hook.
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
Instagram just made every old post valuable again, and most creators don’t even realise it yet.
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
November 11, 2025 at 11:14 PM
Instagram just made every old post valuable again, and most creators don’t even realise it yet.
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
X just launched a profile that promotes to performing posts for free.
It’s basically a discovery engine for high-engagement content, and if your post lands, it could bring you thousands of new eyes overnight.
Write smart, post fast, and make your content hit harder.
Could your next post be a
It’s basically a discovery engine for high-engagement content, and if your post lands, it could bring you thousands of new eyes overnight.
Write smart, post fast, and make your content hit harder.
Could your next post be a
November 11, 2025 at 6:30 PM
X just launched a profile that promotes to performing posts for free.
It’s basically a discovery engine for high-engagement content, and if your post lands, it could bring you thousands of new eyes overnight.
Write smart, post fast, and make your content hit harder.
Could your next post be a
It’s basically a discovery engine for high-engagement content, and if your post lands, it could bring you thousands of new eyes overnight.
Write smart, post fast, and make your content hit harder.
Could your next post be a
You don’t need to dance for the algorithm, you need to convert for your business.
Views don’t pay bills. Leads do.
Stay focused, stay consistent, and let everyone else chase trends.
Views don’t pay bills. Leads do.
Stay focused, stay consistent, and let everyone else chase trends.
November 11, 2025 at 12:16 PM
You don’t need to dance for the algorithm, you need to convert for your business.
Views don’t pay bills. Leads do.
Stay focused, stay consistent, and let everyone else chase trends.
Views don’t pay bills. Leads do.
Stay focused, stay consistent, and let everyone else chase trends.
Your logo isn’t your brand, you are.
People decide if they trust you within 90 seconds of seeing you online.
Not because of your colors, your slogan, or your layout, but because of how consistently you show up.
Perfection doesn’t build connection.
Consistency does.
When people keep seeing you,
People decide if they trust you within 90 seconds of seeing you online.
Not because of your colors, your slogan, or your layout, but because of how consistently you show up.
Perfection doesn’t build connection.
Consistency does.
When people keep seeing you,
November 11, 2025 at 7:15 AM
Your logo isn’t your brand, you are.
People decide if they trust you within 90 seconds of seeing you online.
Not because of your colors, your slogan, or your layout, but because of how consistently you show up.
Perfection doesn’t build connection.
Consistency does.
When people keep seeing you,
People decide if they trust you within 90 seconds of seeing you online.
Not because of your colors, your slogan, or your layout, but because of how consistently you show up.
Perfection doesn’t build connection.
Consistency does.
When people keep seeing you,
The first two seconds decide everything.
We changed nothing but the opener.
Same camera, same script.
Result: one clip hit 307 K views, another stopped at 160 K.
People scroll fast; you’ve got one line to earn the next.
What’s the first line of your latest video? Drop it below 👇
We changed nothing but the opener.
Same camera, same script.
Result: one clip hit 307 K views, another stopped at 160 K.
People scroll fast; you’ve got one line to earn the next.
What’s the first line of your latest video? Drop it below 👇
November 11, 2025 at 7:04 AM
The first two seconds decide everything.
We changed nothing but the opener.
Same camera, same script.
Result: one clip hit 307 K views, another stopped at 160 K.
People scroll fast; you’ve got one line to earn the next.
What’s the first line of your latest video? Drop it below 👇
We changed nothing but the opener.
Same camera, same script.
Result: one clip hit 307 K views, another stopped at 160 K.
People scroll fast; you’ve got one line to earn the next.
What’s the first line of your latest video? Drop it below 👇
Your audience knows your tone better than you think.
I asked mine to write my next caption, and their replies were pure gold.
Try it yourself:
→ Ask, “How would you say this?”
→ Pick the best one.
→ Post it as user-generated content.
It’s engagement and content creation in one move.
Follow to
I asked mine to write my next caption, and their replies were pure gold.
Try it yourself:
→ Ask, “How would you say this?”
→ Pick the best one.
→ Post it as user-generated content.
It’s engagement and content creation in one move.
Follow to
November 11, 2025 at 12:14 AM
Your audience knows your tone better than you think.
I asked mine to write my next caption, and their replies were pure gold.
Try it yourself:
→ Ask, “How would you say this?”
→ Pick the best one.
→ Post it as user-generated content.
It’s engagement and content creation in one move.
Follow to
I asked mine to write my next caption, and their replies were pure gold.
Try it yourself:
→ Ask, “How would you say this?”
→ Pick the best one.
→ Post it as user-generated content.
It’s engagement and content creation in one move.
Follow to
Ten minutes can change your content strategy.
I audited a creator’s profile live; three quick fixes later, the results spoke for themselves.
Sometimes you don’t need a new idea, just an outside eye to see what’s missing.
DM OFFER if you’d like a short profile audit this week.
I audited a creator’s profile live; three quick fixes later, the results spoke for themselves.
Sometimes you don’t need a new idea, just an outside eye to see what’s missing.
DM OFFER if you’d like a short profile audit this week.
November 10, 2025 at 10:03 PM
Ten minutes can change your content strategy.
I audited a creator’s profile live; three quick fixes later, the results spoke for themselves.
Sometimes you don’t need a new idea, just an outside eye to see what’s missing.
DM OFFER if you’d like a short profile audit this week.
I audited a creator’s profile live; three quick fixes later, the results spoke for themselves.
Sometimes you don’t need a new idea, just an outside eye to see what’s missing.
DM OFFER if you’d like a short profile audit this week.
“Please invoice me.” That’s better than any vanity metric.
We measure wins in replies like these, not likes.
Because a client ready to pay means your content did its job offline.
What line in your content do you think closed a sale?
We measure wins in replies like these, not likes.
Because a client ready to pay means your content did its job offline.
What line in your content do you think closed a sale?
November 10, 2025 at 5:59 PM
“Please invoice me.” That’s better than any vanity metric.
We measure wins in replies like these, not likes.
Because a client ready to pay means your content did its job offline.
What line in your content do you think closed a sale?
We measure wins in replies like these, not likes.
Because a client ready to pay means your content did its job offline.
What line in your content do you think closed a sale?
The algorithm rewards effort. The audience rewards empathy.
Behind every metric is a human step you took today, a reply, a DM, a piece of proof shared.
That’s the part people actually remember.
Forget perfect posting times. Show the human step you took today.
Behind every metric is a human step you took today, a reply, a DM, a piece of proof shared.
That’s the part people actually remember.
Forget perfect posting times. Show the human step you took today.
November 10, 2025 at 1:58 PM
The algorithm rewards effort. The audience rewards empathy.
Behind every metric is a human step you took today, a reply, a DM, a piece of proof shared.
That’s the part people actually remember.
Forget perfect posting times. Show the human step you took today.
Behind every metric is a human step you took today, a reply, a DM, a piece of proof shared.
That’s the part people actually remember.
Forget perfect posting times. Show the human step you took today.
Relatability > perfection.
People buy from you, not your lighting setup.
Follow for more tips on making your content human.
People buy from you, not your lighting setup.
Follow for more tips on making your content human.
November 10, 2025 at 1:08 PM
Relatability > perfection.
People buy from you, not your lighting setup.
Follow for more tips on making your content human.
People buy from you, not your lighting setup.
Follow for more tips on making your content human.
Structure beats luck.
95.5K views in 7 days, no ads.
We fixed three things:
1) Simplified content pillars (3 max).
2) Matched topics to proof assets.
3) Added a clear profile pull on every post.
The views followed.
What pillar would you cut first if you had to simplify today?
95.5K views in 7 days, no ads.
We fixed three things:
1) Simplified content pillars (3 max).
2) Matched topics to proof assets.
3) Added a clear profile pull on every post.
The views followed.
What pillar would you cut first if you had to simplify today?
November 10, 2025 at 10:03 AM
Structure beats luck.
95.5K views in 7 days, no ads.
We fixed three things:
1) Simplified content pillars (3 max).
2) Matched topics to proof assets.
3) Added a clear profile pull on every post.
The views followed.
What pillar would you cut first if you had to simplify today?
95.5K views in 7 days, no ads.
We fixed three things:
1) Simplified content pillars (3 max).
2) Matched topics to proof assets.
3) Added a clear profile pull on every post.
The views followed.
What pillar would you cut first if you had to simplify today?
Your podcast and YouTube videos shouldn’t die in silence.
They’re content goldmines waiting to be repurposed.
Here’s how to make them work for you:
→ Cut them into 15–30 second reels.
→ Add captions so people can watch on mute.
→ Layer simple overlays and music to bring emotion.
→ Post
They’re content goldmines waiting to be repurposed.
Here’s how to make them work for you:
→ Cut them into 15–30 second reels.
→ Add captions so people can watch on mute.
→ Layer simple overlays and music to bring emotion.
→ Post
November 10, 2025 at 6:04 AM
Your podcast and YouTube videos shouldn’t die in silence.
They’re content goldmines waiting to be repurposed.
Here’s how to make them work for you:
→ Cut them into 15–30 second reels.
→ Add captions so people can watch on mute.
→ Layer simple overlays and music to bring emotion.
→ Post
They’re content goldmines waiting to be repurposed.
Here’s how to make them work for you:
→ Cut them into 15–30 second reels.
→ Add captions so people can watch on mute.
→ Layer simple overlays and music to bring emotion.
→ Post
Every client suddenly wants a Black Friday campaign… at the same time 😅
If you know, you know.
Tag your favourite business owner who’s already stress-drinking coffee. ☕️
If you know, you know.
Tag your favourite business owner who’s already stress-drinking coffee. ☕️
November 10, 2025 at 12:24 AM
Every client suddenly wants a Black Friday campaign… at the same time 😅
If you know, you know.
Tag your favourite business owner who’s already stress-drinking coffee. ☕️
If you know, you know.
Tag your favourite business owner who’s already stress-drinking coffee. ☕️
Your content’s doing one of two things:
→ Pulling clients closer.
→ Pushing them away.
Confusing content kills conversions.
Every post should guide people to the next step, a DM, a comment, or a save.
Be clear, not clever. That’s how you convert attention into trust.
Follow for more content
→ Pulling clients closer.
→ Pushing them away.
Confusing content kills conversions.
Every post should guide people to the next step, a DM, a comment, or a save.
Be clear, not clever. That’s how you convert attention into trust.
Follow for more content
November 9, 2025 at 6:13 PM
Your content’s doing one of two things:
→ Pulling clients closer.
→ Pushing them away.
Confusing content kills conversions.
Every post should guide people to the next step, a DM, a comment, or a save.
Be clear, not clever. That’s how you convert attention into trust.
Follow for more content
→ Pulling clients closer.
→ Pushing them away.
Confusing content kills conversions.
Every post should guide people to the next step, a DM, a comment, or a save.
Be clear, not clever. That’s how you convert attention into trust.
Follow for more content
No framework = no momentum.
Simple as that.
Grab the Playbook 👇
Simple as that.
Grab the Playbook 👇
November 9, 2025 at 1:03 PM
No framework = no momentum.
Simple as that.
Grab the Playbook 👇
Simple as that.
Grab the Playbook 👇
Your first post won’t convert, your follow-ups will.
People buy when they trust, not when they scroll.
Keep showing up through comments, stories, and DMs.
That’s how you stay top of mind and close the gap to “yes.”
DM me hello and I’ll send you my proven follow-up system.
People buy when they trust, not when they scroll.
Keep showing up through comments, stories, and DMs.
That’s how you stay top of mind and close the gap to “yes.”
DM me hello and I’ll send you my proven follow-up system.
November 9, 2025 at 6:03 AM
Your first post won’t convert, your follow-ups will.
People buy when they trust, not when they scroll.
Keep showing up through comments, stories, and DMs.
That’s how you stay top of mind and close the gap to “yes.”
DM me hello and I’ll send you my proven follow-up system.
People buy when they trust, not when they scroll.
Keep showing up through comments, stories, and DMs.
That’s how you stay top of mind and close the gap to “yes.”
DM me hello and I’ll send you my proven follow-up system.
You don’t need to live in your DMs to grow your business.
You just need to automate the right way.
Set up ManyChat and Instagram keywords, and make each one specific to your post.
For example, comment socials below this post, and you’ll get something instantly from me.
It’s how you stay
You just need to automate the right way.
Set up ManyChat and Instagram keywords, and make each one specific to your post.
For example, comment socials below this post, and you’ll get something instantly from me.
It’s how you stay
November 8, 2025 at 11:11 PM
You don’t need to live in your DMs to grow your business.
You just need to automate the right way.
Set up ManyChat and Instagram keywords, and make each one specific to your post.
For example, comment socials below this post, and you’ll get something instantly from me.
It’s how you stay
You just need to automate the right way.
Set up ManyChat and Instagram keywords, and make each one specific to your post.
For example, comment socials below this post, and you’ll get something instantly from me.
It’s how you stay
Lock-in season.
No noise. No distractions.
Just progress. 🔒
No noise. No distractions.
Just progress. 🔒
November 8, 2025 at 11:06 AM
Lock-in season.
No noise. No distractions.
Just progress. 🔒
No noise. No distractions.
Just progress. 🔒