Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
Pinned
Level up taste with 10 minutes of curation daily,
Post your top 3 finds.
Post your top 3 finds.
November 12, 2025 at 5:34 PM
Level up taste with 10 minutes of curation daily,
Post your top 3 finds.
Post your top 3 finds.
If it’s not repeatable, it’s not a strategy.
Prove repeatability.
Prove repeatability.
November 12, 2025 at 4:43 PM
If it’s not repeatable, it’s not a strategy.
Prove repeatability.
Prove repeatability.
You don’t need a bigger audience. You need a braver one.
Brave audiences buy faster because they resonate deeper.
They don’t follow trends; they follow truth.
Stop trying to appeal to everyone. Start speaking to someone.
Would you rather be liked by many or trusted by few?
Brave audiences buy faster because they resonate deeper.
They don’t follow trends; they follow truth.
Stop trying to appeal to everyone. Start speaking to someone.
Would you rather be liked by many or trusted by few?
November 12, 2025 at 3:58 PM
You don’t need a bigger audience. You need a braver one.
Brave audiences buy faster because they resonate deeper.
They don’t follow trends; they follow truth.
Stop trying to appeal to everyone. Start speaking to someone.
Would you rather be liked by many or trusted by few?
Brave audiences buy faster because they resonate deeper.
They don’t follow trends; they follow truth.
Stop trying to appeal to everyone. Start speaking to someone.
Would you rather be liked by many or trusted by few?
Sell the destination, not the directions.
Lead with outcome.
Lead with outcome.
November 12, 2025 at 3:29 PM
Sell the destination, not the directions.
Lead with outcome.
Lead with outcome.
Contrast your method with the common approach.
One line each.
One line each.
November 12, 2025 at 2:18 PM
Contrast your method with the common approach.
One line each.
One line each.
Teach the why it works now,
Platforms shift weekly.
Platforms shift weekly.
November 12, 2025 at 1:28 PM
Teach the why it works now,
Platforms shift weekly.
Platforms shift weekly.
Content without consequence won’t convert.
Attach a challenge.
Attach a challenge.
November 12, 2025 at 12:16 PM
Content without consequence won’t convert.
Attach a challenge.
Attach a challenge.
YouTube’s new retention metric rewards “rewatched moments.”
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
November 12, 2025 at 12:00 PM
YouTube’s new retention metric rewards “rewatched moments.”
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
Founder story beats brand story.
Tell the kitchen-table moment.
Tell the kitchen-table moment.
November 12, 2025 at 11:16 AM
Founder story beats brand story.
Tell the kitchen-table moment.
Tell the kitchen-table moment.
The algorithm doesn’t hate you, it just hasn’t seen enough of you to care.
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
November 12, 2025 at 11:05 AM
The algorithm doesn’t hate you, it just hasn’t seen enough of you to care.
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
Local offer angle:
“Free X for Y city”
“Free X for Y city”
November 12, 2025 at 10:46 AM
Local offer angle:
“Free X for Y city”
“Free X for Y city”
A thread is a mini-course,
Outline 5 bullets, then post each reply.
Outline 5 bullets, then post each reply.
November 12, 2025 at 9:42 AM
A thread is a mini-course,
Outline 5 bullets, then post each reply.
Outline 5 bullets, then post each reply.
Your reach is capped by your courage.
Say the thing.
Say the thing.
November 12, 2025 at 8:14 AM
Your reach is capped by your courage.
Say the thing.
Say the thing.
When your client’s first words are “highly recommend," that’s the metric that matters.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
November 12, 2025 at 8:02 AM
When your client’s first words are “highly recommend," that’s the metric that matters.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Don’t post advice, post decisions.
What would you do today?
What would you do today?
November 12, 2025 at 7:32 AM
Don’t post advice, post decisions.
What would you do today?
What would you do today?
If your content isn’t performing, it’s not because the algorithm hates you, it’s because your first three seconds don’t hook.
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
November 12, 2025 at 7:04 AM
If your content isn’t performing, it’s not because the algorithm hates you, it’s because your first three seconds don’t hook.
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
Old content works in a new order,
Shuffle, don’t reinvent.
Shuffle, don’t reinvent.
November 12, 2025 at 6:45 AM
Old content works in a new order,
Shuffle, don’t reinvent.
Shuffle, don’t reinvent.
Ask for the micro-yes,
“Reply YES if you’ll post today”
“Reply YES if you’ll post today”
November 12, 2025 at 5:32 AM
Ask for the micro-yes,
“Reply YES if you’ll post today”
“Reply YES if you’ll post today”
Remove adverbs, add actions.
Show what to do.
Show what to do.
November 12, 2025 at 4:44 AM
Remove adverbs, add actions.
Show what to do.
Show what to do.
People don’t buy when they can. They buy when they must.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
November 12, 2025 at 4:00 AM
People don’t buy when they can. They buy when they must.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
The best differentiator is speed to value,
Deliver value in line two.
Deliver value in line two.
November 12, 2025 at 3:15 AM
The best differentiator is speed to value,
Deliver value in line two.
Deliver value in line two.
Turn praise into proof.
Screenshot then annotate.
Screenshot then annotate.
November 12, 2025 at 2:46 AM
Turn praise into proof.
Screenshot then annotate.
Screenshot then annotate.
If you can’t say it in a sentence, you can’t scale it in a week.
Compress then expand.
Compress then expand.
November 12, 2025 at 1:34 AM
If you can’t say it in a sentence, you can’t scale it in a week.
Compress then expand.
Compress then expand.
Stop promising the moon, promise the next mile.
One-step CTA.
One-step CTA.
November 12, 2025 at 12:45 AM
Stop promising the moon, promise the next mile.
One-step CTA.
One-step CTA.
Specific beats impressive,
“Booked 5 dental leads in 48 h”
“Booked 5 dental leads in 48 h”
November 11, 2025 at 11:30 PM
Specific beats impressive,
“Booked 5 dental leads in 48 h”
“Booked 5 dental leads in 48 h”