Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
Pinned
Content without consequence won’t convert.
Attach a challenge.
Attach a challenge.
November 12, 2025 at 12:16 PM
Content without consequence won’t convert.
Attach a challenge.
Attach a challenge.
YouTube’s new retention metric rewards “rewatched moments.”
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
November 12, 2025 at 12:00 PM
YouTube’s new retention metric rewards “rewatched moments.”
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
Creators now gain bonus visibility when viewers rewatch specific timestamps.
This changes the goal, don’t just hook them early, re-hook them mid-way.
The new algorithm doesn’t reward watch time; it rewards replay value.
Founder story beats brand story.
Tell the kitchen-table moment.
Tell the kitchen-table moment.
November 12, 2025 at 11:16 AM
Founder story beats brand story.
Tell the kitchen-table moment.
Tell the kitchen-table moment.
The algorithm doesn’t hate you, it just hasn’t seen enough of you to care.
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
November 12, 2025 at 11:05 AM
The algorithm doesn’t hate you, it just hasn’t seen enough of you to care.
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
When you post three times a week, that’s four full days of invisibility.
You’re not shadowbanned. You’re just not showing up enough for the algorithm to understand your value.
The truth is simple:
The algorithm loves
Local offer angle:
“Free X for Y city”
“Free X for Y city”
November 12, 2025 at 10:46 AM
Local offer angle:
“Free X for Y city”
“Free X for Y city”
A thread is a mini-course,
Outline 5 bullets, then post each reply.
Outline 5 bullets, then post each reply.
November 12, 2025 at 9:42 AM
A thread is a mini-course,
Outline 5 bullets, then post each reply.
Outline 5 bullets, then post each reply.
Your reach is capped by your courage.
Say the thing.
Say the thing.
November 12, 2025 at 8:14 AM
Your reach is capped by your courage.
Say the thing.
Say the thing.
When your client’s first words are “highly recommend," that’s the metric that matters.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
November 12, 2025 at 8:02 AM
When your client’s first words are “highly recommend," that’s the metric that matters.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Testimonials aren’t just proof. They’re content.
Turn them into posts that show results and reassure future buyers.
This is what we do with every local client case.
Don’t post advice, post decisions.
What would you do today?
What would you do today?
November 12, 2025 at 7:32 AM
Don’t post advice, post decisions.
What would you do today?
What would you do today?
If your content isn’t performing, it’s not because the algorithm hates you, it’s because your first three seconds don’t hook.
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
November 12, 2025 at 7:04 AM
If your content isn’t performing, it’s not because the algorithm hates you, it’s because your first three seconds don’t hook.
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
You lose up to 80% of viewers before your message even begins.
That means your hook is everything.
Start your videos with:
- A stat that shocks
- A question that makes
Old content works in a new order,
Shuffle, don’t reinvent.
Shuffle, don’t reinvent.
November 12, 2025 at 6:45 AM
Old content works in a new order,
Shuffle, don’t reinvent.
Shuffle, don’t reinvent.
Ask for the micro-yes,
“Reply YES if you’ll post today”
“Reply YES if you’ll post today”
November 12, 2025 at 5:32 AM
Ask for the micro-yes,
“Reply YES if you’ll post today”
“Reply YES if you’ll post today”
Remove adverbs, add actions.
Show what to do.
Show what to do.
November 12, 2025 at 4:44 AM
Remove adverbs, add actions.
Show what to do.
Show what to do.
People don’t buy when they can. They buy when they must.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
November 12, 2025 at 4:00 AM
People don’t buy when they can. They buy when they must.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
Urgency isn’t about countdowns. It’s about clarity of need.
When your content makes the problem feel present, buying becomes obvious.
Deadlines don’t create demand. Relevance does.
The best conversion tool is timing.
The best differentiator is speed to value,
Deliver value in line two.
Deliver value in line two.
November 12, 2025 at 3:15 AM
The best differentiator is speed to value,
Deliver value in line two.
Deliver value in line two.
Turn praise into proof.
Screenshot then annotate.
Screenshot then annotate.
November 12, 2025 at 2:46 AM
Turn praise into proof.
Screenshot then annotate.
Screenshot then annotate.
If you can’t say it in a sentence, you can’t scale it in a week.
Compress then expand.
Compress then expand.
November 12, 2025 at 1:34 AM
If you can’t say it in a sentence, you can’t scale it in a week.
Compress then expand.
Compress then expand.
Stop promising the moon, promise the next mile.
One-step CTA.
One-step CTA.
November 12, 2025 at 12:45 AM
Stop promising the moon, promise the next mile.
One-step CTA.
One-step CTA.
Specific beats impressive,
“Booked 5 dental leads in 48 h”
“Booked 5 dental leads in 48 h”
November 11, 2025 at 11:30 PM
Specific beats impressive,
“Booked 5 dental leads in 48 h”
“Booked 5 dental leads in 48 h”
Instagram just made every old post valuable again, and most creators don’t even realise it yet.
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
November 11, 2025 at 11:14 PM
Instagram just made every old post valuable again, and most creators don’t even realise it yet.
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
They’ve launched watch history, which means your audience can now revisit every reel they’ve ever watched.
That’s a second wave of exposure for your best-performing content, and a second chance to
Testimonials aren’t proof.
Stories are.
Would your proof sound real without numbers?
Stories are.
Would your proof sound real without numbers?
November 11, 2025 at 11:00 PM
Testimonials aren’t proof.
Stories are.
Would your proof sound real without numbers?
Stories are.
Would your proof sound real without numbers?
Most content is forgettable because it has no handle.
Add a name or number.
Add a name or number.
November 11, 2025 at 10:41 PM
Most content is forgettable because it has no handle.
Add a name or number.
Add a name or number.
Your headline isn’t clear until a 12-year-old gets it.
Use simple verbs.
Use simple verbs.
November 11, 2025 at 9:29 PM
Your headline isn’t clear until a 12-year-old gets it.
Use simple verbs.
Use simple verbs.
Audit your last 10 posts.
Keep 3
Kill 3
Fix 4.
Keep 3
Kill 3
Fix 4.
November 11, 2025 at 8:44 PM
Audit your last 10 posts.
Keep 3
Kill 3
Fix 4.
Keep 3
Kill 3
Fix 4.
Teach the boring thing that makes the money,
Follow-up SOP.
Follow-up SOP.
November 11, 2025 at 7:49 PM
Teach the boring thing that makes the money,
Follow-up SOP.
Follow-up SOP.