Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
Pinned
Let me run your socials for 14 days.
If you don’t feel the difference, don’t hire me.
If you don’t feel the difference, don’t hire me.
This account is for operators who optimise for calm.
January 30, 2026 at 10:47 AM
This account is for operators who optimise for calm.
First ads are for data, not ego.
January 30, 2026 at 9:45 AM
First ads are for data, not ego.
Most founders don’t have a content problem. They have a clarity problem.
If your audience can’t tell who you’re for in 2 seconds, they won’t follow you in 2 weeks. Reach doesn’t build brands. Recognition does.
Attention is rented. Clarity is owned.
If your audience can’t tell who you’re for in 2 seconds, they won’t follow you in 2 weeks. Reach doesn’t build brands. Recognition does.
Attention is rented. Clarity is owned.
January 30, 2026 at 9:00 AM
Most founders don’t have a content problem. They have a clarity problem.
If your audience can’t tell who you’re for in 2 seconds, they won’t follow you in 2 weeks. Reach doesn’t build brands. Recognition does.
Attention is rented. Clarity is owned.
If your audience can’t tell who you’re for in 2 seconds, they won’t follow you in 2 weeks. Reach doesn’t build brands. Recognition does.
Attention is rented. Clarity is owned.
If you build before you broadcast, this will resonate.
January 30, 2026 at 8:18 AM
If you build before you broadcast, this will resonate.
Everyone quits after the hardest rep.
That’s why they never feel the leverage.
That’s why they never feel the leverage.
January 30, 2026 at 7:30 AM
Everyone quits after the hardest rep.
That’s why they never feel the leverage.
That’s why they never feel the leverage.
I write for people who want systems that think with them.
January 30, 2026 at 6:45 AM
I write for people who want systems that think with them.
I stopped sending PDFs.
I built something better.
I built something better.
January 30, 2026 at 5:29 AM
I stopped sending PDFs.
I built something better.
I built something better.
If your workflow matters more than your reach today, you’re in the right place.
January 30, 2026 at 4:42 AM
If your workflow matters more than your reach today, you’re in the right place.
You’re not building a system. You’re building the version of yourself that can run any system.
Every client strengthens your foundation.
Every mistake improves your framework.
Every iteration makes your agency more scalable.
This is how you grow, deliberately.
Every client strengthens your foundation.
Every mistake improves your framework.
Every iteration makes your agency more scalable.
This is how you grow, deliberately.
January 30, 2026 at 3:56 AM
You’re not building a system. You’re building the version of yourself that can run any system.
Every client strengthens your foundation.
Every mistake improves your framework.
Every iteration makes your agency more scalable.
This is how you grow, deliberately.
Every client strengthens your foundation.
Every mistake improves your framework.
Every iteration makes your agency more scalable.
This is how you grow, deliberately.
These ads weren’t built to be perfect.
They were built to be tested.
They were built to be tested.
January 30, 2026 at 3:16 AM
These ads weren’t built to be perfect.
They were built to be tested.
They were built to be tested.
This isn’t about virality.
It’s about durability.
It’s about durability.
January 30, 2026 at 2:46 AM
This isn’t about virality.
It’s about durability.
It’s about durability.
I delayed a lead magnet for weeks.
Not because I couldn’t build it.
Because I remembered how hard the first one was.
Shipped it in 2 hours.
Not because I couldn’t build it.
Because I remembered how hard the first one was.
Shipped it in 2 hours.
January 30, 2026 at 1:31 AM
I delayed a lead magnet for weeks.
Not because I couldn’t build it.
Because I remembered how hard the first one was.
Shipped it in 2 hours.
Not because I couldn’t build it.
Because I remembered how hard the first one was.
Shipped it in 2 hours.
If you value standards, this account is for you.
January 30, 2026 at 12:44 AM
If you value standards, this account is for you.
We all make trades.
its some are conscious, and some aren't.
its some are conscious, and some aren't.
January 29, 2026 at 11:30 PM
We all make trades.
its some are conscious, and some aren't.
its some are conscious, and some aren't.
Video journal is up on YouTube.
Same format going forward.
Same format going forward.
January 29, 2026 at 10:48 PM
Video journal is up on YouTube.
Same format going forward.
Same format going forward.
I’m documenting work for people who hate reinventing wheels.
January 29, 2026 at 9:26 PM
I’m documenting work for people who hate reinventing wheels.
Changing 10 things at once kills learning.
If performance moves,
you won’t know why.
One variable.
One test.
If performance moves,
you won’t know why.
One variable.
One test.
January 29, 2026 at 8:45 PM
Changing 10 things at once kills learning.
If performance moves,
you won’t know why.
One variable.
One test.
If performance moves,
you won’t know why.
One variable.
One test.
If you prefer reflection over reaction, you’ll understand this.
January 29, 2026 at 7:49 PM
If you prefer reflection over reaction, you’ll understand this.
Busy tasks feel good.
Focused tasks feel heavy.
Only one of them compounds.
Focused tasks feel heavy.
Only one of them compounds.
January 29, 2026 at 6:11 PM
Busy tasks feel good.
Focused tasks feel heavy.
Only one of them compounds.
Focused tasks feel heavy.
Only one of them compounds.
This feed is for builders who plan to stay consistent under pressure.
January 29, 2026 at 5:27 PM
This feed is for builders who plan to stay consistent under pressure.
No fluff.
No trends.
Just a plan you can execute.
No trends.
Just a plan you can execute.
January 29, 2026 at 4:41 PM
No fluff.
No trends.
Just a plan you can execute.
No trends.
Just a plan you can execute.
If you want repeatable results, not spikes, this fits.
January 29, 2026 at 3:27 PM
If you want repeatable results, not spikes, this fits.
I write for people who treat content like operations.
January 29, 2026 at 2:19 PM
I write for people who treat content like operations.
Posting daily isn’t the win.
Posting into a system is.
Posting into a system is.
January 29, 2026 at 1:30 PM
Posting daily isn’t the win.
Posting into a system is.
Posting into a system is.
If your output needs structure to scale, this account speaks to you.
January 29, 2026 at 12:14 PM
If your output needs structure to scale, this account speaks to you.