Dianna. Kevin would not like this. 😩
Sitting in south Philly, we’re all at a loss.

Absolutely - automation is more important and accessible than ever. It’s something I try to impart on my clients to leverage as much as possible.

Traditional search: Declining per-site share
AI platforms: Growing referral volume
Social search: Exploding in specific niches
Direct traffic: Increasing (brand awareness effect)

Total search volume = UP ⬆️

Your share = depends on how fast you can adapt 🏃‍♂️

The small business version:

✅ Use organic data to inform ad targeting
✅ Test keywords in ads before organic push
✅ Retarget organic visitors with ads
✅ Use ad copy insights for organic content

Smart ad spend + integrated organic = enterprise-level results

The Fortune 500 mindset that we use to make our clients 💰

❌ "We posted 47 times this month"
✅ "Content drove $8K in new business"

❌ "Website traffic increased 23%"
✅ "Organic growth reduced acquisition costs 31%"

❌ "We're ranking for 200 keywords"
✅ "SEO captured $15K from competitor searches"

60% = Big initiatives that scale
- Customer journey rebuilds
- Programmatic SEO

30% = Daily optimization
- A/B testing
- Content Refreshing

10% = Innovation
- New AI tools
- Emerging platforms

Big initiatives solve problems permanently.

Daily tasks just manage them.

Traditional search: Declining per-site share
AI platforms: Growing referral volume
Social search: Exploding in specific niches
Direct traffic: Increasing (brand awareness effect)

Total search volume = UP ⬆️

Your share = depends on how fast you can adapt 🏃‍♂️

The small business version:

✅ Use organic data to inform ad targeting
✅ Test keywords in ads before organic push
✅ Retarget organic visitors with ads
✅ Use ad copy insights for organic content

Smart ad spend + integrated organic = enterprise-level results