☀️Marketer helping companies drive more traffic + revenue from Google
🌑 Amateur Boxer and avid MMA fan
Eagles were 8-2 and up 21-0 on the Cowboys.
15 days later, they’re 8-5.
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
Both were right. 🎯
Brand terms convert well, but demand terms drive volume.
Good strategy serves both.💡
Both were right. 🎯
Brand terms convert well, but demand terms drive volume.
Good strategy serves both.💡
At Comcast, we flipped it: 60% big initiatives, 30% daily optimization, 10% testing.
One approach kept us busy. The other made us $47M.
How?👇
At Comcast, we flipped it: 60% big initiatives, 30% daily optimization, 10% testing.
One approach kept us busy. The other made us $47M.
How?👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
I audited their blog: 47 posts about '𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗿𝗲𝗻𝗱𝘀,' zero posts solving customer problems.
My journalism degree taught me to lead with what readers need, not what you want to say.
That's what brings in the 💰.
I audited their blog: 47 posts about '𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗿𝗲𝗻𝗱𝘀,' zero posts solving customer problems.
My journalism degree taught me to lead with what readers need, not what you want to say.
That's what brings in the 💰.
Your industry might call two things synonyms. Google might treat them as completely different universes requiring separate content strategies.
The best SEO tool is still the search bar.
#SEO
Your industry might call two things synonyms. Google might treat them as completely different universes requiring separate content strategies.
The best SEO tool is still the search bar.
#SEO