The official position from AAF Los Angeles Board of Directors & Advisory Council on DEI.

CASE UPDATE | Motion to Dismiss: Dubreu v. Celsius Holdings, Inc. et al., No. 5:25-cv-00180 (C.D. Cal., Jan. 22, 2025)

#Influencer #InfluencerMarketing #ContentCreators #Law #InfluencerLaw #AdvertisingLaw #AdLaw

My consumer data access report blew my mind.

#Data #Privacy #DataPrivacy #DataBrokers

3 class-action lawsuits filed in 2025 alone against brands and influencers are seeking a total of $1 billion in alleged damages, and influencers are STILL not clearly disclosing partnerships!

Revolve, and 3 of their influencers, are facing a $50-million lawsuit for deceptive influencer marketing practices, failing to disclose their partnerships with the brand.

#ContentCreators #Influencers #InfluencerMarketing #Ethics #InfluencerEthics #Laws #AdLaw #Regulations

Why is the Federal Trade Commission not enforcing sustainability claims the way the FDA enforces nutritional claims?

There would be an uprising if food & beverage companies acted the way advertisers act with sustainability claims.

Why are we not more infuriated about brands lying about their sustainability claims?!

I don't say this lightly, but from what I'm seeing, content creators and influencers are the greatest risk to the integrity of marketing. Marketing Ethics & Integrity Advisors are the future of compliant and trustworthy influencer campaigns.

#ContentCreators #Influencers #Regulations

Heading into 2025, there are two #AdvertisingLaw issues that stand out and are top of mind for me:
1. Environmental claims (greenwashing)
2. The FTC's enforcement of consumer reviews & testimonials

Here's my full take.
#AdLaw #Ethics #AdEthics #MarketingEthics