Cassandra Chapman
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cassandrachapman.bsky.social
Cassandra Chapman
@cassandrachapman.bsky.social
Associate Professor at University of Queensland researching the psychology of generosity: philanthropy, fundraising, & all things nonprofits | Kiwi who loves hiking, latin dance, art, architecture, & F1 | www.donorpsych.org
* We systematically reviewed research on charitable giving (437 articles): 73% included subjective (i.e. self-reported) measures & only 33% included objective (i.e. observed behavior) measures. Objective measurement varied across disciplines, geographic regions, & methods: doi.org/10.1177/0899...
July 21, 2025 at 2:31 AM
* Thematic analyses reveal fundraisers walk an ethical tightrope by having to consider the needs of three key stakeholders - donors, beneficiaries, & fundraisers. They also mention diverse considerations around how beneficiaries are or should be depicted in campaigns: doi.org/10.1177/0899...
July 21, 2025 at 2:31 AM
* A natural experiment involving 213,404 donors to 45 charities shows that mass market fundraising methods that involve interpersonal interaction are linked to lower donation values over time, possibly because people feel pressured to give: doi.org/10.1177/0899...
July 21, 2025 at 2:31 AM
* Systematic review of 153 studies shows giving can be incentivized by either material or social rewards & by offers benefiting either the donor or some other. Thank you gifts in fundraising appeals may backfire, while offers like matches & recognition should promote giving: doi.org/10.1177/0899...
July 21, 2025 at 2:31 AM
DONOR PSYCHOLOGY RESEARCH ROUND-UP
Here's a roundup of our latest research findings on donor psychology & effective and ethical fundraising:

* Meta-analysis shows identification w (1) other donors, (2) beneficiaries, & (3) fundraisers can all promote charitable giving: doi.org/10.1177/0899...
July 21, 2025 at 2:31 AM
Briefly, we meta-analyzed 40 years of research & found positive relationship btwn social identification & charitable giving (r=.29, for the nerds). This means about 8% of the observed variance in people's charitable decisions could be explained by variation in identification with relevant targets.
February 27, 2025 at 1:38 AM
So proud of the ever-enthusiastic, hard-working, whip smart, & funtastic Abigail Edwards for submitting her PhD thesis, which applied the concept of psychological ownership to the context of blood donation.
#psychology #generosity #PhDsky #AcademicSky
December 18, 2024 at 11:38 PM
How cute are these fundraising affirmation cards that I just received as a holiday gift from Fundraising Nest for my contribution as a maven! Apt to randomly draw this quote about ethical fundraising today because I've spent the whole morning writing up a project on this very topic!
December 18, 2024 at 3:59 AM
Erlandsson & Dickert propose that donor motives vary on two dimensions:
1. Temporality (past or present oriented vs future oriented)
2. Focus (internal vs external)
December 17, 2024 at 12:23 AM
Christmas card season🎄
I love snail mail so much! Do others still send holiday cards?
December 12, 2024 at 10:06 PM
@jobarraket.bsky.social challenges us to think differently about hybridity and social enterprise. I’ve been enjoying the thoughtful discussions about all things social impact at our strategy day hosted by UQ Business School
December 12, 2024 at 4:55 AM
You can sign up to learn more about creating social impact at upcoming workshops
December 12, 2024 at 2:24 AM
Sharyn Rundle-Thiel sharing her expertise about how to map social impact & the incredible work she’s doing co-creating social marketing campaigns to generate positive social impact. They’re helping to save koalas! 🐨🐨🐨

Part of a Social Impact strategy day hosted by UQ Business School 🌈✨
December 12, 2024 at 2:21 AM
Shoutout to Elizabeth-Rose Ahearn for submitting her PhD: "The social impact of social impact evaluation". It has been a pleasure to play a small part in Rose's supervisory team. I've so enjoyed witnessing her development as a practice-oriented scholar. Watch this space, folks, great things to come!
December 4, 2024 at 8:45 PM
As a Kiwi living in Australia, I’m excited that an American friend is hosting “Friendsgiving” tomorrow. I’m told that these are the entire ingredients for a classic midwestern Thanksgiving “salad”.
Make it make sense 🙃😂
And wish me luck! 🦃
November 29, 2024 at 10:53 PM
So nice to be in the same room with @jaclynpiatak.bsky.social, Jo Carman, & the rest of the Nonprofit & Voluntary Sector Quarterly Associate Editors & Editorial Board members at the #ARNOVA24 conference in Washington DC last week. I love my work as AE & helping to shape the development of our field.
November 26, 2024 at 11:19 PM
Rafeel Wasif & Abhishek Bhati are surveying senior nonprofit managers to understand current attitudes & actual use of AI by nonprofits in Ohio, USA. Their data is still coming in but early results indicate relatively slow adoption of these technologies in the sector.
November 25, 2024 at 7:52 PM
@pamalawiepking.bsky.social hopes to develop a global theory of generosity. She is open to suggestions about how to approach this ambitious project. Pamala has been talking with people around the globe to get a more inclusive idea of what motivates people to give in diverse cultures.
November 25, 2024 at 7:52 PM
Aakash Thottam looks at motivations for crypto giving. He discusses how anonymity appears to be especially important to donors of cryptocurrencies, while the built in transparency of blockchain does not seem to be an important motivating factor for these donors.
November 25, 2024 at 7:52 PM
Our panel at #ARNOVA24 was enigmatically titled "Hot Topics in Philanthropy". I presented data from work with Matt Hornsey & Jess Spence comparing the relative influence of empathy & effectiveness information on charitable giving. Spoiler: both are positively associated but only empathy is causal.
November 25, 2024 at 7:52 PM