It’s a non-solution to a problem. Where will we draw a line? Will those same people still be doing the same filters in 5 or 10 years?

If the agency actually had to plan this all out traditionally instead of moving straight to production, there would have been more time to ask, “Is our message really that the holidays are awful and that you should hole up in a McDonalds instead of being with your loved ones?” 2/

You have to understand that the film industry has always seen creative personnel as a hindrance and a necessary evil to make money. AI is a dream come true for them but they don’t realize how easily it can bite them like in the butt, leaving them with yesterday’s trend

Brand recognition fades, especially if the brand isn’t producing anything new. And stifling human creativity to make extra money may work in the short run but studios that follow that path collapse in the long run. Look at pre-Hollywood

The issue, of course, is that it can only spit out inbred, incestuous remixes and there’s nothing stopping somebody else from being juuust different enough and kicking off the next big thing. Star Wars exists because Flash Gordon’s rights holders said no, after all

the Daisy Ridley interview where she implied that she and John Boyega had the same opportunities in life was Certainly Something

the fight is over who to be racist towards, and how to express it publicly