they realize exactly how much their AI conversations reveal.

Link: www.engadget.com/ai/meta-will...

massive. Traditional keyword-based targeting looks primitive compared to "this person just spent 10 minutes asking our AI about switching to electric vehicles."

The question is whether users will accept this trade-off. My guess? Most won't care until they get an ad that's so eerily specific-

year-old who likes science?" and you've just told their ad system exactly what you're shopping for, in natural language, with full context.

This type of intent data is something Meta currently lacks, and it's clear they are desperate to pull more of it into their systems.

The implications are-

engine.

What's particularly clever (or insidious, depending on your perspective) is how this changes the value equation. Meta AI isn't just a product they offer - it's a data collection mechanism that people willingly use because it's helpful.

Ask Meta AI "what's a good birthday gift for a 10-

going, build strategies that are resilient to radical change. Focus on fundamentals that matter regardless of the interface: being useful, being trustworthy, being memorable.

Link: www.julian.ac/blog/2025/09...

article's conclusion is both inspiring and unsettling: if you're making strategic plans based on linear projections of AI capabilities, you're probably wrong. The only certainty is that things will change faster than you think.

My takeaway: Instead of trying to predict exactly where AI search is-

Voice synthesis crossed the uncanny valley so fast that most people missed it happening

For search marketers, this has profound implications. The AI search experience in 2027 won't be "today but better." It will likely be fundamentally different in ways we will struggle to keep up with.

The-

forward. But when something improves 10x every 18 months, our intuition completely breaks down.

He uses concrete examples: - GPT-3 to GPT-4 wasn't just "better" - it was a fundamental capability shift - Image generation went from "this clearly isn't real" to "I can't tell" in about 18 months -

geography
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recommend them.

Link: ollama.com/blog/web-sea...

happens locally, you lose visibility into what people are searching for. No analytics. No tracking. Just users and AI, privately researching your competitors.

The brands that win will be the ones that are so well-represented on the open web that even local AI models trained on public data-

saying that local AI is the future, and updates like this are why. We're rapidly approaching a world where the most powerful AI doesn't require an internet connection or a subscription to a cloud service.

For search marketers, this has massive implications. If a significant portion of AI search-

data - they couldn't access current information.

Now they can search the web.

This matters because it means you can have a ChatGPT-like experience with web search that never leaves your computer. No data sent to OpenAI. No conversation logs are stored in the cloud. Complete privacy.

I keep-

gets regulated, but how. And by fighting all regulations instead of shaping good regulations, they might end up with worse outcomes.

Link: www.engadget.com/big-tech/met...

If AI gets regulated like social media (content moderation requirements, algorithmic transparency, data restrictions), it could fundamentally change how AI search systems work and what content they surface.

My intuition is that Meta's fighting a losing battle here. The question isn't whether AI-

positioning itself as the "open" AI company while simultaneously fighting regulation domestically.

The strategy seems to be: be so useful to governments internationally that they'll think twice about regulating you domestically.

For search marketers, the regulatory landscape matters enormously.

the technology.

On the other hand, Meta launching a political action committee to fight regulation feels like exactly the kind of move that makes people want more regulation.

What's particularly interesting is the timing. Meta's also making Llama available to more governments in Europe and Asia,-

weight. Good, bad, or missing entirely, it all matters.

Curious what AI is saying about you? Check it with Knowatoa.

#SEO #AI #tech #chatgpt #Knowatoa

The real question: Will Microsoft actually build this, or is this just visionary talk that never ships?

Link: www.theverge.com/tech/783795/...