Mike Buckbee
@buckbee.bsky.social
Dev+Founder+Dad -> Wafris, SendCheckIt, Knowatoa, ExpeditedWAF.
Mostly post about cybersecurity and AI SEO stuff.
Discover how your brand ranks in ChatGPT, Perplexity, and Gemini at knowatoa.com/bsky
Mostly post about cybersecurity and AI SEO stuff.
Discover how your brand ranks in ChatGPT, Perplexity, and Gemini at knowatoa.com/bsky
Pinned
Mike Buckbee
@buckbee.bsky.social
· Dec 18
B.I.S.C.U.I.T. Framework
Learn the exact steps to get indexed, ranked, and win in AI search.
buff.ly
❓ "How do I get my site to rank in ChatGPT?"
💯 I get asked 100 times daily. The answer?
🍪 The "BISCUIT" framework.
🙏 It's the collective wisdom of hundreds of discussions with SEOs, thousands of site audits, and an analysis of millions of AI responses.
https://buff.ly/4fpsvRe
#seo #ai
💯 I get asked 100 times daily. The answer?
🍪 The "BISCUIT" framework.
🙏 It's the collective wisdom of hundreds of discussions with SEOs, thousands of site audits, and an analysis of millions of AI responses.
https://buff.ly/4fpsvRe
#seo #ai
A new research paper starts with a deceptively simple idea: researchers trained language models to confess their mistakes in a separate output that doesn’t affect the reward for their main answer.
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
December 28, 2025 at 6:16 PM
A new research paper starts with a deceptively simple idea: researchers trained language models to confess their mistakes in a separate output that doesn’t affect the reward for their main answer.
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
Google’s Nick Fox, SVP of Knowledge and Information, said optimizing for AI search is “the same” as traditional SEO. Just build great content for users.
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
December 27, 2025 at 2:07 PM
Google’s Nick Fox, SVP of Knowledge and Information, said optimizing for AI search is “the same” as traditional SEO. Just build great content for users.
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
Merriam-Webster named “slop” its word of the year for 2025.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
December 26, 2025 at 6:16 PM
Merriam-Webster named “slop” its word of the year for 2025.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
A search marketer on Reddit reported ChatGPT referral traffic dropping from 2,200 visits per day to 1,200 starting November 11th. That’s a 45% decline in a single day.
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
December 25, 2025 at 8:45 PM
A search marketer on Reddit reported ChatGPT referral traffic dropping from 2,200 visits per day to 1,200 starting November 11th. That’s a 45% decline in a single day.
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
Claude Code has really taken the development world by storm (Anthropic will literally make a billion dollars in revenue this year off Claude Code alone).
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
December 24, 2025 at 2:07 PM
Claude Code has really taken the development world by storm (Anthropic will literally make a billion dollars in revenue this year off Claude Code alone).
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
The ultimate threat to search as a marketing channel isn’t AI search replacing traditional search; it’s AI replacing search intent with task intent.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
December 23, 2025 at 2:07 PM
The ultimate threat to search as a marketing channel isn’t AI search replacing traditional search; it’s AI replacing search intent with task intent.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
Headlines can often lead you astray, and if you just skimmed the recent updates about the prevalence of AI Overviews in Google SERPs, you might have been tricked into thinking they were going away.
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
searchengineland.com
December 22, 2025 at 6:16 PM
Headlines can often lead you astray, and if you just skimmed the recent updates about the prevalence of AI Overviews in Google SERPs, you might have been tricked into thinking they were going away.
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Simon Willison took a close look at Claude's "soul document." This is an internal prompt that sets Claude's personality, how it talks, and how it makes decisions. It's really interesting to see how AI personalities are built.
The soul document clearly tells Claude to be curious, thoughtful, and-
The soul document clearly tells Claude to be curious, thoughtful, and-
December 21, 2025 at 6:16 PM
Simon Willison took a close look at Claude's "soul document." This is an internal prompt that sets Claude's personality, how it talks, and how it makes decisions. It's really interesting to see how AI personalities are built.
The soul document clearly tells Claude to be curious, thoughtful, and-
The soul document clearly tells Claude to be curious, thoughtful, and-
A new study from MIT and Columbia found something pretty shocking.
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
December 20, 2025 at 2:07 PM
A new study from MIT and Columbia found something pretty shocking.
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
Google just launched a personal context feature for Gemini. This lets the AI remember what you like, your projects, and past chats. It then gives you more personalized answers.
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
December 19, 2025 at 6:16 PM
Google just launched a personal context feature for Gemini. This lets the AI remember what you like, your projects, and past chats. It then gives you more personalized answers.
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
The Verge had an interesting talk about what they call "The DoorDash Problem," aka what happens when AI agents act for you online, and things go wrong.
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
December 18, 2025 at 8:45 PM
The Verge had an interesting talk about what they call "The DoorDash Problem," aka what happens when AI agents act for you online, and things go wrong.
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
ChatGPT now offers group chats to everyone. This means multiple people can talk with the AI together. It's a bigger deal than it sounds.
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
December 17, 2025 at 2:07 PM
ChatGPT now offers group chats to everyone. This means multiple people can talk with the AI together. It's a bigger deal than it sounds.
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
Just recorded a soon to be released episode of the DesignWave podcast. We talked about the changes that AI is bringing to the UI/UX world and how we're handling those at Knowatoa. - podcasts.apple.com/us/podcast/d...
DESIGNWAVE PODCAST
Design Podcast · Updated Semimonthly · Hi, my name is Amos a UI/UX designer and digital experience enthusiast obsessed with understanding how design impacts behavior. I’m a beginner in the field,…
podcasts.apple.com
December 16, 2025 at 9:03 PM
Just recorded a soon to be released episode of the DesignWave podcast. We talked about the changes that AI is bringing to the UI/UX world and how we're handling those at Knowatoa. - podcasts.apple.com/us/podcast/d...
A leaked document confirmed what many already thought: OpenAI plans to show ads in ChatGPT.
Leaked: Ads appearing in conversations Sponsored suggestions Potentially ads for Pro users
This timing makes sense (Google's doing it, why not OpenAI).
OpenAI is spending billions on shiny new data-
Leaked: Ads appearing in conversations Sponsored suggestions Potentially ads for Pro users
This timing makes sense (Google's doing it, why not OpenAI).
OpenAI is spending billions on shiny new data-
December 16, 2025 at 2:07 PM
A leaked document confirmed what many already thought: OpenAI plans to show ads in ChatGPT.
Leaked: Ads appearing in conversations Sponsored suggestions Potentially ads for Pro users
This timing makes sense (Google's doing it, why not OpenAI).
OpenAI is spending billions on shiny new data-
Leaked: Ads appearing in conversations Sponsored suggestions Potentially ads for Pro users
This timing makes sense (Google's doing it, why not OpenAI).
OpenAI is spending billions on shiny new data-
Google is now testing ads in AI Mode. Which we've all seen coming, so this, while this was in no way unexpected, it is interesting that they've started into it ahead of ChatGPT and Claude.
And while the rest of the internet has calcified into IAD approved banner sizes, Google is putting sponsored-
And while the rest of the internet has calcified into IAD approved banner sizes, Google is putting sponsored-
December 15, 2025 at 6:16 PM
Google is now testing ads in AI Mode. Which we've all seen coming, so this, while this was in no way unexpected, it is interesting that they've started into it ahead of ChatGPT and Claude.
And while the rest of the internet has calcified into IAD approved banner sizes, Google is putting sponsored-
And while the rest of the internet has calcified into IAD approved banner sizes, Google is putting sponsored-
Just got off recording an episode of the Growth Room Podcast. Was fun catching up with Favour and talking digital marketing and AI search. Episode should come out in a few weeks: podcasts.apple.com/us/podcast/g...
Growth Room
Careers Podcast · Updated Semiweekly · Hi, I’m Favour Etu, and this podcast is my space to figure life out in real time. I am navigating a phase of becoming — asking questions I’ve never had the…
podcasts.apple.com
December 10, 2025 at 2:07 PM
Just got off recording an episode of the Growth Room Podcast. Was fun catching up with Favour and talking digital marketing and AI search. Episode should come out in a few weeks: podcasts.apple.com/us/podcast/g...
Reddit is suing Perplexity and three other companies for scraping content without permission or payment.
The legal arguments: - Reddit: We license content to Google and OpenAI. Perplexity is using it without a license. - Perplexity (likely): This is fair use, just like Google indexing the web, and-
The legal arguments: - Reddit: We license content to Google and OpenAI. Perplexity is using it without a license. - Perplexity (likely): This is fair use, just like Google indexing the web, and-
November 25, 2025 at 2:07 PM
Reddit is suing Perplexity and three other companies for scraping content without permission or payment.
The legal arguments: - Reddit: We license content to Google and OpenAI. Perplexity is using it without a license. - Perplexity (likely): This is fair use, just like Google indexing the web, and-
The legal arguments: - Reddit: We license content to Google and OpenAI. Perplexity is using it without a license. - Perplexity (likely): This is fair use, just like Google indexing the web, and-
Wikimedia data shows that AI overviews and chatbot summaries are significantly reducing Wikipedia's traffic, which is a bummer for their fundraising efforts, a usability win for actual users, and a stark warning for publishers.
Why this matters: - Wikipedia is useful, non-commercial, and relied-
Why this matters: - Wikipedia is useful, non-commercial, and relied-
November 24, 2025 at 6:16 PM
Wikimedia data shows that AI overviews and chatbot summaries are significantly reducing Wikipedia's traffic, which is a bummer for their fundraising efforts, a usability win for actual users, and a stark warning for publishers.
Why this matters: - Wikipedia is useful, non-commercial, and relied-
Why this matters: - Wikipedia is useful, non-commercial, and relied-
The IRS released Fact Graph, an open-source knowledge graph database designed for fact-checking. It structures facts, sources, connections, and verification status to confirm claims automatically.
Developed to combat tax scams and misinformation, Fact Graph signals a broader need for scalable,-
Developed to combat tax scams and misinformation, Fact Graph signals a broader need for scalable,-
November 23, 2025 at 6:16 PM
The IRS released Fact Graph, an open-source knowledge graph database designed for fact-checking. It structures facts, sources, connections, and verification status to confirm claims automatically.
Developed to combat tax scams and misinformation, Fact Graph signals a broader need for scalable,-
Developed to combat tax scams and misinformation, Fact Graph signals a broader need for scalable,-
Amazon has ordered Perplexity to halt its AI shopping agent, which was making unauthorized purchases on the Amazon platform.
Perplexity's agent allowed users to request purchases, such as "buy the best noise-canceling headphones," and then researched and purchased items on Amazon.
Amazon states-
Perplexity's agent allowed users to request purchases, such as "buy the best noise-canceling headphones," and then researched and purchased items on Amazon.
Amazon states-
November 22, 2025 at 2:07 PM
Amazon has ordered Perplexity to halt its AI shopping agent, which was making unauthorized purchases on the Amazon platform.
Perplexity's agent allowed users to request purchases, such as "buy the best noise-canceling headphones," and then researched and purchased items on Amazon.
Amazon states-
Perplexity's agent allowed users to request purchases, such as "buy the best noise-canceling headphones," and then researched and purchased items on Amazon.
Amazon states-
Google Research unveiled Speech-to-Retrieval (S2R), a new approach that could finally make voice search a faster and more accurate search mode.
How it works: - Traditional voice search: speech → text → search (breaks if transcription is wrong) - S2R: speech → semantic meaning → match (works even-
How it works: - Traditional voice search: speech → text → search (breaks if transcription is wrong) - S2R: speech → semantic meaning → match (works even-
November 21, 2025 at 6:16 PM
Google Research unveiled Speech-to-Retrieval (S2R), a new approach that could finally make voice search a faster and more accurate search mode.
How it works: - Traditional voice search: speech → text → search (breaks if transcription is wrong) - S2R: speech → semantic meaning → match (works even-
How it works: - Traditional voice search: speech → text → search (breaks if transcription is wrong) - S2R: speech → semantic meaning → match (works even-
Lars Lofgren detailed a sophisticated Reddit attack targeting Codesmith, a coding boot camp.
The attack featured: - Multiple Reddit accounts posting coordinated negative reviews - Strategic upvoting to gain visibility - Timed posts to maximize reach - Biased moderators (a persistent Reddit-
The attack featured: - Multiple Reddit accounts posting coordinated negative reviews - Strategic upvoting to gain visibility - Timed posts to maximize reach - Biased moderators (a persistent Reddit-
November 20, 2025 at 8:45 PM
Lars Lofgren detailed a sophisticated Reddit attack targeting Codesmith, a coding boot camp.
The attack featured: - Multiple Reddit accounts posting coordinated negative reviews - Strategic upvoting to gain visibility - Timed posts to maximize reach - Biased moderators (a persistent Reddit-
The attack featured: - Multiple Reddit accounts posting coordinated negative reviews - Strategic upvoting to gain visibility - Timed posts to maximize reach - Biased moderators (a persistent Reddit-
Google just launched AI Mode in Hindi, Indonesian, Japanese, Korean, and Portuguese, marking its first expansion beyond English.
AI overviews have been global for a while (with billions of users), but this feels more like a genuine shift.
Given how adept LLMs are at language translation, I-
AI overviews have been global for a while (with billions of users), but this feels more like a genuine shift.
Given how adept LLMs are at language translation, I-
November 19, 2025 at 2:07 PM
Google just launched AI Mode in Hindi, Indonesian, Japanese, Korean, and Portuguese, marking its first expansion beyond English.
AI overviews have been global for a while (with billions of users), but this feels more like a genuine shift.
Given how adept LLMs are at language translation, I-
AI overviews have been global for a while (with billions of users), but this feels more like a genuine shift.
Given how adept LLMs are at language translation, I-
The Future of Being Human highlights how ChatGPT is being increasingly used to report users to authorities.
People discussing sensitive or illegal topics may find their conversations reported, blurring the line between helpful AI and digital surveillance.
My big concern is that OpenAI hasn't-
People discussing sensitive or illegal topics may find their conversations reported, blurring the line between helpful AI and digital surveillance.
My big concern is that OpenAI hasn't-
November 18, 2025 at 2:07 PM
The Future of Being Human highlights how ChatGPT is being increasingly used to report users to authorities.
People discussing sensitive or illegal topics may find their conversations reported, blurring the line between helpful AI and digital surveillance.
My big concern is that OpenAI hasn't-
People discussing sensitive or illegal topics may find their conversations reported, blurring the line between helpful AI and digital surveillance.
My big concern is that OpenAI hasn't-
Kagi, a privacy-focused search engine, has launched SlopStop to filter out low-quality, AI-generated content.
This feature specifically targets useless content churned out to game search engines, which Kagi calls "expected dog" content, lacking real insight.
This mirrors similar actions from-
This feature specifically targets useless content churned out to game search engines, which Kagi calls "expected dog" content, lacking real insight.
This mirrors similar actions from-
November 17, 2025 at 6:16 PM
Kagi, a privacy-focused search engine, has launched SlopStop to filter out low-quality, AI-generated content.
This feature specifically targets useless content churned out to game search engines, which Kagi calls "expected dog" content, lacking real insight.
This mirrors similar actions from-
This feature specifically targets useless content churned out to game search engines, which Kagi calls "expected dog" content, lacking real insight.
This mirrors similar actions from-