Mike Buckbee
@buckbee.bsky.social
Dev+Founder+Dad -> Wafris, SendCheckIt, Knowatoa, ExpeditedWAF.
Mostly post about cybersecurity and AI SEO stuff.
Discover how your brand ranks in ChatGPT, Perplexity, and Gemini at knowatoa.com/bsky
Mostly post about cybersecurity and AI SEO stuff.
Discover how your brand ranks in ChatGPT, Perplexity, and Gemini at knowatoa.com/bsky
Pinned
Mike Buckbee
@buckbee.bsky.social
· Dec 18
B.I.S.C.U.I.T. Framework
Learn the exact steps to get indexed, ranked, and win in AI search.
buff.ly
❓ "How do I get my site to rank in ChatGPT?"
💯 I get asked 100 times daily. The answer?
🍪 The "BISCUIT" framework.
🙏 It's the collective wisdom of hundreds of discussions with SEOs, thousands of site audits, and an analysis of millions of AI responses.
https://buff.ly/4fpsvRe
#seo #ai
💯 I get asked 100 times daily. The answer?
🍪 The "BISCUIT" framework.
🙏 It's the collective wisdom of hundreds of discussions with SEOs, thousands of site audits, and an analysis of millions of AI responses.
https://buff.ly/4fpsvRe
#seo #ai
Meta announced they will soon use your AI chatbot conversations for ad targeting, and honestly, this was always inevitable.
The pitch: By understanding what you're asking their AI, they can show you more relevant ads. The reality: every question you ask Meta AI becomes data for their advertising-
The pitch: By understanding what you're asking their AI, they can show you more relevant ads. The reality: every question you ask Meta AI becomes data for their advertising-
October 12, 2025 at 5:16 PM
Meta announced they will soon use your AI chatbot conversations for ad targeting, and honestly, this was always inevitable.
The pitch: By understanding what you're asking their AI, they can show you more relevant ads. The reality: every question you ask Meta AI becomes data for their advertising-
The pitch: By understanding what you're asking their AI, they can show you more relevant ads. The reality: every question you ask Meta AI becomes data for their advertising-
Julian Schrittwieser wrote a piece that perfectly captures something I've been wrestling with: people (including me) keep underestimating exponential AI progress.
His key point: our brains are wired for linear thinking. When something improves 10% year over year, we can mentally project that-
His key point: our brains are wired for linear thinking. When something improves 10% year over year, we can mentally project that-
October 11, 2025 at 1:07 PM
Julian Schrittwieser wrote a piece that perfectly captures something I've been wrestling with: people (including me) keep underestimating exponential AI progress.
His key point: our brains are wired for linear thinking. When something improves 10% year over year, we can mentally project that-
His key point: our brains are wired for linear thinking. When something improves 10% year over year, we can mentally project that-
Back in August, we expanded Knowatoa with full locale support. Teams are already using it to track brand visibility across multiple languages and regions.
From English and Spanish to French, German, Japanese, and more, you can now:
✅ Compare performance across markets
✅ See how AI models vary by
From English and Spanish to French, German, Japanese, and more, you can now:
✅ Compare performance across markets
✅ See how AI models vary by
October 10, 2025 at 11:02 PM
Back in August, we expanded Knowatoa with full locale support. Teams are already using it to track brand visibility across multiple languages and regions.
From English and Spanish to French, German, Japanese, and more, you can now:
✅ Compare performance across markets
✅ See how AI models vary by
From English and Spanish to French, German, Japanese, and more, you can now:
✅ Compare performance across markets
✅ See how AI models vary by
Ollama just added web search capabilities to locally-running AI models, and this is quietly huge.
For those unfamiliar, Ollama lets you run large language models on your own computer instead of sending queries to ChatGPT or Claude. Up until now, these local models were limited to their training-
For those unfamiliar, Ollama lets you run large language models on your own computer instead of sending queries to ChatGPT or Claude. Up until now, these local models were limited to their training-
October 10, 2025 at 5:16 PM
Ollama just added web search capabilities to locally-running AI models, and this is quietly huge.
For those unfamiliar, Ollama lets you run large language models on your own computer instead of sending queries to ChatGPT or Claude. Up until now, these local models were limited to their training-
For those unfamiliar, Ollama lets you run large language models on your own computer instead of sending queries to ChatGPT or Claude. Up until now, these local models were limited to their training-
Meta just announced they're launching a national super PAC specifically to fight AI regulation, and I have opinions about this.
On one hand, I get it. Overregulation can absolutely stifle innovation, and some of the proposed AI regulations are written by people who fundamentally don't understand-
On one hand, I get it. Overregulation can absolutely stifle innovation, and some of the proposed AI regulations are written by people who fundamentally don't understand-
October 9, 2025 at 7:45 PM
Meta just announced they're launching a national super PAC specifically to fight AI regulation, and I have opinions about this.
On one hand, I get it. Overregulation can absolutely stifle innovation, and some of the proposed AI regulations are written by people who fundamentally don't understand-
On one hand, I get it. Overregulation can absolutely stifle innovation, and some of the proposed AI regulations are written by people who fundamentally don't understand-
Almost half of ChatGPT’s usage is people just… asking.
“What should I do?”
“Which one’s better?”
It’s less about writing the email and more about steering the decision before it’s even made.
That changes the game. If AI is now in the decision loop, what it says about your brand has real-
“What should I do?”
“Which one’s better?”
It’s less about writing the email and more about steering the decision before it’s even made.
That changes the game. If AI is now in the decision loop, what it says about your brand has real-
October 8, 2025 at 11:01 PM
Almost half of ChatGPT’s usage is people just… asking.
“What should I do?”
“Which one’s better?”
It’s less about writing the email and more about steering the decision before it’s even made.
That changes the game. If AI is now in the decision loop, what it says about your brand has real-
“What should I do?”
“Which one’s better?”
It’s less about writing the email and more about steering the decision before it’s even made.
That changes the game. If AI is now in the decision loop, what it says about your brand has real-
Microsoft's AI CEO, Mustafa Suleyman, just gave an interview to The Verge where he basically said browsers as we know them are going to disappear into something much more… agentic.
His vision: instead of browsing, you'll have AI agents that browse for you. You tell your browser, "I need to plan a-
His vision: instead of browsing, you'll have AI agents that browse for you. You tell your browser, "I need to plan a-
October 8, 2025 at 1:07 PM
Microsoft's AI CEO, Mustafa Suleyman, just gave an interview to The Verge where he basically said browsers as we know them are going to disappear into something much more… agentic.
His vision: instead of browsing, you'll have AI agents that browse for you. You tell your browser, "I need to plan a-
His vision: instead of browsing, you'll have AI agents that browse for you. You tell your browser, "I need to plan a-
HBR just published something I've been thinking about for months but couldn't quite articulate: AI-generated "workslop" is clogging up organizations and actually making people less productive.
The term "workslop" is perfect. It's the AI-generated emails that take three paragraphs to say what could-
The term "workslop" is perfect. It's the AI-generated emails that take three paragraphs to say what could-
October 7, 2025 at 1:07 PM
HBR just published something I've been thinking about for months but couldn't quite articulate: AI-generated "workslop" is clogging up organizations and actually making people less productive.
The term "workslop" is perfect. It's the AI-generated emails that take three paragraphs to say what could-
The term "workslop" is perfect. It's the AI-generated emails that take three paragraphs to say what could-
Perplexity just launched an AI assistant for your inbox, and it's…fine?
The pitch: AI reads your emails, surfaces what's important, drafts responses, and even finds that one message from three months ago you can't remember. It's basically giving everyone an executive assistant for free (as part of-
The pitch: AI reads your emails, surfaces what's important, drafts responses, and even finds that one message from three months ago you can't remember. It's basically giving everyone an executive assistant for free (as part of-
October 6, 2025 at 5:16 PM
Perplexity just launched an AI assistant for your inbox, and it's…fine?
The pitch: AI reads your emails, surfaces what's important, drafts responses, and even finds that one message from three months ago you can't remember. It's basically giving everyone an executive assistant for free (as part of-
The pitch: AI reads your emails, surfaces what's important, drafts responses, and even finds that one message from three months ago you can't remember. It's basically giving everyone an executive assistant for free (as part of-
Every SEO tool has a UI. That’s fine, until you’re staring at the same dashboards everyone else is.
Back in August we rolled out API Integrations at Knowatoa. It’s been a game-changer for how teams actually use AI search data. Rankings, citations, performance tracking… all now accessible-
Back in August we rolled out API Integrations at Knowatoa. It’s been a game-changer for how teams actually use AI search data. Rankings, citations, performance tracking… all now accessible-
October 3, 2025 at 11:01 PM
Every SEO tool has a UI. That’s fine, until you’re staring at the same dashboards everyone else is.
Back in August we rolled out API Integrations at Knowatoa. It’s been a game-changer for how teams actually use AI search data. Rankings, citations, performance tracking… all now accessible-
Back in August we rolled out API Integrations at Knowatoa. It’s been a game-changer for how teams actually use AI search data. Rankings, citations, performance tracking… all now accessible-
Google just dropped three AI features in Chrome that basically turn your browser into a personal assistant who actually remembers stuff.
The history search is wild. Type "that article about AI chips I read last week" and Chrome finds it by understanding what you mean, not just matching keywords.
The history search is wild. Type "that article about AI chips I read last week" and Chrome finds it by understanding what you mean, not just matching keywords.
September 28, 2025 at 5:16 PM
Google just dropped three AI features in Chrome that basically turn your browser into a personal assistant who actually remembers stuff.
The history search is wild. Type "that article about AI chips I read last week" and Chrome finds it by understanding what you mean, not just matching keywords.
The history search is wild. Type "that article about AI chips I read last week" and Chrome finds it by understanding what you mean, not just matching keywords.
We just launched Account-Wide Scheduled Exports, a game-changer for agencies and enterprises managing multiple sites in Knowatoa.
If you're using Looker Studio, NinjaCat, or any reporting tool that supports CSV imports, you can now automatically receive comprehensive CSV exports for ALL your-
If you're using Looker Studio, NinjaCat, or any reporting tool that supports CSV imports, you can now automatically receive comprehensive CSV exports for ALL your-
September 27, 2025 at 1:07 PM
We just launched Account-Wide Scheduled Exports, a game-changer for agencies and enterprises managing multiple sites in Knowatoa.
If you're using Looker Studio, NinjaCat, or any reporting tool that supports CSV imports, you can now automatically receive comprehensive CSV exports for ALL your-
If you're using Looker Studio, NinjaCat, or any reporting tool that supports CSV imports, you can now automatically receive comprehensive CSV exports for ALL your-
Google Research figured out that LLMs have been leaving useful information on the table. Instead of only using the final layer's output, they're now aggregating insights from all the model's layers and getting 15-20% better accuracy on factual queries and 25% improvement on complex reasoning.
The-
The-
September 26, 2025 at 5:16 PM
Google Research figured out that LLMs have been leaving useful information on the table. Instead of only using the final layer's output, they're now aggregating insights from all the model's layers and getting 15-20% better accuracy on factual queries and 25% improvement on complex reasoning.
The-
The-
Google just made its Gemini Gems shareable, which is more useful than it sounds.
Gems are custom-configured versions of Gemini for specific tasks. Until now, they were personal tools. Now you can share them with your team via a simple link.
At Knowatoa, we're creating Gems for keyword research,-
Gems are custom-configured versions of Gemini for specific tasks. Until now, they were personal tools. Now you can share them with your team via a simple link.
At Knowatoa, we're creating Gems for keyword research,-
September 25, 2025 at 7:45 PM
Google just made its Gemini Gems shareable, which is more useful than it sounds.
Gems are custom-configured versions of Gemini for specific tasks. Until now, they were personal tools. Now you can share them with your team via a simple link.
At Knowatoa, we're creating Gems for keyword research,-
Gems are custom-configured versions of Gemini for specific tasks. Until now, they were personal tools. Now you can share them with your team via a simple link.
At Knowatoa, we're creating Gems for keyword research,-
Claude just published an unusually transparent engineering postmortem detailing three recent service issues, and it's a peek into how complex AI systems have become.
The issues ranged from a caching problem that served incorrect responses to some users, to a token counting bug that affected-
The issues ranged from a caching problem that served incorrect responses to some users, to a token counting bug that affected-
September 24, 2025 at 1:07 PM
Claude just published an unusually transparent engineering postmortem detailing three recent service issues, and it's a peek into how complex AI systems have become.
The issues ranged from a caching problem that served incorrect responses to some users, to a token counting bug that affected-
The issues ranged from a caching problem that served incorrect responses to some users, to a token counting bug that affected-
"Wacky" uses and minor edge cases get the most headlines about AI, but this paper (with some of the largest and best sourced data I've seen) paints a very clear picture of:
Hundreds of millions of people using ChatGPT (10% of the adult population of the world). Extreme stickiness, with the number-
Hundreds of millions of people using ChatGPT (10% of the adult population of the world). Extreme stickiness, with the number-
September 23, 2025 at 1:07 PM
"Wacky" uses and minor edge cases get the most headlines about AI, but this paper (with some of the largest and best sourced data I've seen) paints a very clear picture of:
Hundreds of millions of people using ChatGPT (10% of the adult population of the world). Extreme stickiness, with the number-
Hundreds of millions of people using ChatGPT (10% of the adult population of the world). Extreme stickiness, with the number-
We're often asked "How does AI search differ from traditional search?" and one of the key differentiating features is that AI search tools have a memory of your preferences, projects, and past questions that they use when building responses to each individual user's questions.
Claude just-
Claude just-
September 22, 2025 at 5:16 PM
We're often asked "How does AI search differ from traditional search?" and one of the key differentiating features is that AI search tools have a memory of your preferences, projects, and past questions that they use when building responses to each individual user's questions.
Claude just-
Claude just-
We've just launched a feature that makes staying on top of your AI search performance effortless: Scheduled CSV Exports.
Instead of manually generating weekly reports, you can now set up automatic email delivery of your complete AI search rankings data. The system sends comprehensive CSV files-
Instead of manually generating weekly reports, you can now set up automatic email delivery of your complete AI search rankings data. The system sends comprehensive CSV files-
September 21, 2025 at 5:16 PM
We've just launched a feature that makes staying on top of your AI search performance effortless: Scheduled CSV Exports.
Instead of manually generating weekly reports, you can now set up automatic email delivery of your complete AI search rankings data. The system sends comprehensive CSV files-
Instead of manually generating weekly reports, you can now set up automatic email delivery of your complete AI search rankings data. The system sends comprehensive CSV files-
Apple's new A19 Pro chip includes a game-changing feature that has mostly flown under the radar: matmul acceleration in its GPU, equivalent to Nvidia's Tensor cores.
I basically won't shut up that I think that local inference on AI models is the future, and it's unsung underlying technical changes-
I basically won't shut up that I think that local inference on AI models is the future, and it's unsung underlying technical changes-
September 20, 2025 at 1:07 PM
Apple's new A19 Pro chip includes a game-changing feature that has mostly flown under the radar: matmul acceleration in its GPU, equivalent to Nvidia's Tensor cores.
I basically won't shut up that I think that local inference on AI models is the future, and it's unsung underlying technical changes-
I basically won't shut up that I think that local inference on AI models is the future, and it's unsung underlying technical changes-
Reddit, Yahoo, Medium, and other major platforms are adopting a new "Really Simple Licensing" (RSL) standard to get compensated for AI content indexing.
I'm very deliberately choosing to use the word indexing here instead of scraping, as I feel like this is one of those linguistic PR tactics that-
I'm very deliberately choosing to use the word indexing here instead of scraping, as I feel like this is one of those linguistic PR tactics that-
September 19, 2025 at 5:16 PM
Reddit, Yahoo, Medium, and other major platforms are adopting a new "Really Simple Licensing" (RSL) standard to get compensated for AI content indexing.
I'm very deliberately choosing to use the word indexing here instead of scraping, as I feel like this is one of those linguistic PR tactics that-
I'm very deliberately choosing to use the word indexing here instead of scraping, as I feel like this is one of those linguistic PR tactics that-
Google just rolled out AI Mode (which may soon become the default search experience) in five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This is the first expansion beyond English since AI Mode launched and will definitely not be the last.
Google emphasized that-
Google emphasized that-
September 18, 2025 at 7:45 PM
Google just rolled out AI Mode (which may soon become the default search experience) in five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This is the first expansion beyond English since AI Mode launched and will definitely not be the last.
Google emphasized that-
Google emphasized that-
Google admitted that "the open web is already in rapid decline," despite months of publicly maintaining that the web is "thriving."
This admission came in a filing related to Google's antitrust case, where the company argued that breaking up its advertising business would "only accelerate" this-
This admission came in a filing related to Google's antitrust case, where the company argued that breaking up its advertising business would "only accelerate" this-
Google admits the open web is in ‘rapid decline’
One Google exec recently said the web is “thriving.”
www.theverge.com
September 17, 2025 at 1:07 PM
Google admitted that "the open web is already in rapid decline," despite months of publicly maintaining that the web is "thriving."
This admission came in a filing related to Google's antitrust case, where the company argued that breaking up its advertising business would "only accelerate" this-
This admission came in a filing related to Google's antitrust case, where the company argued that breaking up its advertising business would "only accelerate" this-
Simon Willison just coined the perfect term for GPT-5’s new search capabilities: the “Research Goblin”.
I appreciate this as it captures the industrious but not entirely trustworthy nature of the AI search agents.
He highlights what I see as the true growing search experience: hastily constructed-
I appreciate this as it captures the industrious but not entirely trustworthy nature of the AI search agents.
He highlights what I see as the true growing search experience: hastily constructed-
September 16, 2025 at 1:07 PM
Simon Willison just coined the perfect term for GPT-5’s new search capabilities: the “Research Goblin”.
I appreciate this as it captures the industrious but not entirely trustworthy nature of the AI search agents.
He highlights what I see as the true growing search experience: hastily constructed-
I appreciate this as it captures the industrious but not entirely trustworthy nature of the AI search agents.
He highlights what I see as the true growing search experience: hastily constructed-
It feels like a real milestone that Anthropic (Claude) just agreed to pay a massive $1.5 billion settlement to 500,000 authors for copyright violations.
It's not quite a referendum on what constitutes "fair use" in the context of AI model training, as the underlying issue is that the authors'-
It's not quite a referendum on what constitutes "fair use" in the context of AI model training, as the underlying issue is that the authors'-
September 15, 2025 at 5:16 PM
It feels like a real milestone that Anthropic (Claude) just agreed to pay a massive $1.5 billion settlement to 500,000 authors for copyright violations.
It's not quite a referendum on what constitutes "fair use" in the context of AI model training, as the underlying issue is that the authors'-
It's not quite a referendum on what constitutes "fair use" in the context of AI model training, as the underlying issue is that the authors'-
Looking at this week's announcements, there's a clear pattern: AI search is growing up.
Apple might finally challenge Google's search monopoly (after 15 years of speculation). OpenAI is making advanced AI research tools free for everyone. Parental controls are becoming necessary as AI is-
Apple might finally challenge Google's search monopoly (after 15 years of speculation). OpenAI is making advanced AI research tools free for everyone. Parental controls are becoming necessary as AI is-
September 9, 2025 at 1:07 PM
Looking at this week's announcements, there's a clear pattern: AI search is growing up.
Apple might finally challenge Google's search monopoly (after 15 years of speculation). OpenAI is making advanced AI research tools free for everyone. Parental controls are becoming necessary as AI is-
Apple might finally challenge Google's search monopoly (after 15 years of speculation). OpenAI is making advanced AI research tools free for everyone. Parental controls are becoming necessary as AI is-