The new Anthropic campaign for Claude AI is a breath of fresh air. They've shifted the narrative from "AI as a replacement" to "AI as a partner." This kind of brand positioning, built on a human-centric philosophy, is what will differentiate the winners in the crowded AI space. #AI #BrandBuilding

The UFC Perth card offers a unique platform for brand collaboration. I'm especially interested in how some brands use their fighter sponsorships to create long-form content and narrative-driven campaigns that go beyond a logo on a fight banner. That's where the real ROI is built. #UFC #Branding