Broxten Davis
@broxten.bsky.social
Analyst, Paid Search at Publicis Collective
Passionate about growth and advertising
Passionate about growth and advertising
This week is the "fourth quarter" of the corporate year. The goal isn't always to score more points; sometimes it's to run out the clock without getting injured. Finalize the reports, schedule the 'Welcome Back' posts, and clear the cache. Walk into 2026 with a clean desk and a clear head.
December 17, 2025 at 12:26 AM
This week is the "fourth quarter" of the corporate year. The goal isn't always to score more points; sometimes it's to run out the clock without getting injured. Finalize the reports, schedule the 'Welcome Back' posts, and clear the cache. Walk into 2026 with a clean desk and a clear head.
With OpenAI confirming the ad model for 2026, we need to talk about "Ethical Placement." If I ask ChatGPT for mental health advice, should I be served a BetterHelp ad? The line between "helpful context" and "dystopian manipulation" is about to get very blurry. Marketers need to tread carefully here.
December 13, 2025 at 6:14 PM
With OpenAI confirming the ad model for 2026, we need to talk about "Ethical Placement." If I ask ChatGPT for mental health advice, should I be served a BetterHelp ad? The line between "helpful context" and "dystopian manipulation" is about to get very blurry. Marketers need to tread carefully here.
The consolidation of Omnicom and IPG is a massive blow to agency culture. Losing distinct identities like FCB or MullenLowe to "efficiency" is tragic. If you were caught up in the RIFs this week, know that the market still values specialists. The holding company model is brutal. Keep grinding.
December 12, 2025 at 11:06 PM
The consolidation of Omnicom and IPG is a massive blow to agency culture. Losing distinct identities like FCB or MullenLowe to "efficiency" is tragic. If you were caught up in the RIFs this week, know that the market still values specialists. The holding company model is brutal. Keep grinding.
Joshua Van becoming the 2nd youngest champ in UFC history last weekend was electric. From a branding perspective, he is a goldmine. The Flyweight division has lacked a true "star" personality since Mighty Mouse left. Van has the swagger and the backstory to cross over into mainstream culture!
December 12, 2025 at 1:26 AM
Joshua Van becoming the 2nd youngest champ in UFC history last weekend was electric. From a branding perspective, he is a goldmine. The Flyweight division has lacked a true "star" personality since Mighty Mouse left. Van has the swagger and the backstory to cross over into mainstream culture!
The "December Sprint" in advertising is real. Clients are dumping remaining budget, 2026 planning is late, and everyone is exhausted. Reminder: You are not a surgeon. If the confirm receipt email goes out a little late, nobody dies. Prioritize your headspace and achieve this week.
December 11, 2025 at 2:20 AM
The "December Sprint" in advertising is real. Clients are dumping remaining budget, 2026 planning is late, and everyone is exhausted. Reminder: You are not a surgeon. If the confirm receipt email goes out a little late, nobody dies. Prioritize your headspace and achieve this week.
To my MSU students and grads: Don't let your final projects die on a hard drive. I see so many portfolios filled with "fake" work that looks better than "real" work. Take that final campaign, write up a 300-word problem/solution case study on LinkedIn, and tag me. I'll boost the good ones.
December 10, 2025 at 12:26 AM
To my MSU students and grads: Don't let your final projects die on a hard drive. I see so many portfolios filled with "fake" work that looks better than "real" work. Take that final campaign, write up a 300-word problem/solution case study on LinkedIn, and tag me. I'll boost the good ones.
The UFC leaving ESPN for Paramount+ is a fascinating case study in "owned audience" vs. "rented reach." ESPN gave them the casual sports fan. Paramount+ requires high-intent fans to subscribe. The marketing spend to bridge that gap in January is going to be astronomical. I'll be watching closely.
December 8, 2025 at 11:04 PM
The UFC leaving ESPN for Paramount+ is a fascinating case study in "owned audience" vs. "rented reach." ESPN gave them the casual sports fan. Paramount+ requires high-intent fans to subscribe. The marketing spend to bridge that gap in January is going to be astronomical. I'll be watching closely.
The Omnicom acquisition of IPG is done. If you are a junior, don't panic about the org chart. Focus on the work. Agency names change, but the demand for sharp, data-driven creative does not. Chaos usually creates ladders for those paying attention. #AgencyLife #AdTwitter
December 6, 2025 at 6:14 PM
The Omnicom acquisition of IPG is done. If you are a junior, don't panic about the org chart. Focus on the work. Agency names change, but the demand for sharp, data-driven creative does not. Chaos usually creates ladders for those paying attention. #AgencyLife #AdTwitter
The UFC x Paramount partnership is brilliant because it cross-pollinates demographics. Paramount gets the young male demo, and UFC gets prestige placement next to CBS heavy hitters. It is a textbook example of audience merging to drive subscriber growth. #MediaBusiness #UFC
December 5, 2025 at 11:06 PM
The UFC x Paramount partnership is brilliant because it cross-pollinates demographics. Paramount gets the young male demo, and UFC gets prestige placement next to CBS heavy hitters. It is a textbook example of audience merging to drive subscriber growth. #MediaBusiness #UFC
Michigan State needed that last win to validate the "rebuild" narrative. In marketing terms, the season was the beta test, and the win is the proof of concept. Now, the offseason is just a full-scale internal comms campaign (plus a new boss/HC) to keep the stakeholders (fans/donors) bought in. #MSU
December 5, 2025 at 1:26 AM
Michigan State needed that last win to validate the "rebuild" narrative. In marketing terms, the season was the beta test, and the win is the proof of concept. Now, the offseason is just a full-scale internal comms campaign (plus a new boss/HC) to keep the stakeholders (fans/donors) bought in. #MSU
Kevin the Carrot getting married isn't just cute; it's a conversion strategy. Aldi proved that emotional investment in a mascot translates to sales at the register. They turned a grocery trip into a participation in a cultural event. That is the pinnacle of holiday brand affinity. #Marketing
December 4, 2025 at 2:20 AM
Kevin the Carrot getting married isn't just cute; it's a conversion strategy. Aldi proved that emotional investment in a mascot translates to sales at the register. They turned a grocery trip into a participation in a cultural event. That is the pinnacle of holiday brand affinity. #Marketing
Detroit Lions fans are hurt after Thanksgiving, but the "Grity" identity was built for this. A luxury brand collapses when the product fails; a community brand rallies. The Lions have positioned themselves as the latter. This week is a stress test for their community management strategy. #OnePride
December 3, 2025 at 12:26 AM
Detroit Lions fans are hurt after Thanksgiving, but the "Grity" identity was built for this. A luxury brand collapses when the product fails; a community brand rallies. The Lions have positioned themselves as the latter. This week is a stress test for their community management strategy. #OnePride
December 1st is the most dangerous day of the year for your career. The temptation to "wait for January" is high, but the most successful people I know use this month to test-drive their new habits. By the time everyone else is making resolutions, you should already be executing. #Growth #2026
December 1, 2025 at 11:04 PM
December 1st is the most dangerous day of the year for your career. The temptation to "wait for January" is high, but the most successful people I know use this month to test-drive their new habits. By the time everyone else is making resolutions, you should already be executing. #Growth #2026
KFC's "Hawkins Fried Chicken" rebrand for the final season is a chef's kiss. They found a true thematic overlap and committed to the bit. The "rift-red bun" is just the cherry on top. This is how co-branding should be done. #BrandPartnership #KFC
November 22, 2025 at 6:14 PM
KFC's "Hawkins Fried Chicken" rebrand for the final season is a chef's kiss. They found a true thematic overlap and committed to the bit. The "rift-red bun" is just the cherry on top. This is how co-branding should be done. #BrandPartnership #KFC
Tough truth for any job hunt: Being ghosted isn't personal. More times than not, it's a bad data point about their process, not a reflection of your worth. Control what you can control: your prep, your follow-up, and your mindset. Then, on to the next one. What's your take? #JobHunt #AdGrads
November 21, 2025 at 11:06 PM
The core difference between Google search and TikTok search? User mindset. Google: "I need an answer." TikTok: "I'm curious about this vibe." Brands that treat their TikTok search ads like visual, discovery-based content will win. #TikTok #PaidMedia
November 21, 2025 at 1:26 AM
The core difference between Google search and TikTok search? User mindset. Google: "I need an answer." TikTok: "I'm curious about this vibe." Brands that treat their TikTok search ads like visual, discovery-based content will win. #TikTok #PaidMedia
Your LinkedIn profile's "Featured" section is one of the most powerful tools for students and young professionals. Add your best presentation, a case study, or an article you wrote. Give recruiters something to click on that showcases real-world skills. #CareerTips #Marketing
November 20, 2025 at 2:20 AM
Your LinkedIn profile's "Featured" section is one of the most powerful tools for students and young professionals. Add your best presentation, a case study, or an article you wrote. Give recruiters something to click on that showcases real-world skills. #CareerTips #Marketing
That Bud Light "call center" activation with Bruce Buffer was genius. It's a perfect example of knowing your specific audience. They discovered a unique and authentic insight (fans want more PTO) and created a great ad around it. More of this, please. #Marketing #UFC
November 19, 2025 at 12:26 AM
That Bud Light "call center" activation with Bruce Buffer was genius. It's a perfect example of knowing your specific audience. They discovered a unique and authentic insight (fans want more PTO) and created a great ad around it. More of this, please. #Marketing #UFC
Hot take: The new Coca-Cola AI ad is a strategic success, even if you don't like the creative. Why? It's a massive, public R&D test. They're learning about AI tools and getting massive media coverage for being bold. Smart. 🤖 #Marketing #AI
November 15, 2025 at 6:14 PM
Hot take: The new Coca-Cola AI ad is a strategic success, even if you don't like the creative. Why? It's a massive, public R&D test. They're learning about AI tools and getting massive media coverage for being bold. Smart. 🤖 #Marketing #AI
Watching this early MSU basketball team is a lesson in branding. They're already building a "grit" and "team-first" identity. That Arkansas win sets the tone. A strong brand identity unites the team and the fans. #GoGreen #BrandStrategy
November 14, 2025 at 11:06 PM
Watching this early MSU basketball team is a lesson in branding. They're already building a "grit" and "team-first" identity. That Arkansas win sets the tone. A strong brand identity unites the team and the fans. #GoGreen #BrandStrategy
Seeing a lot of chatter about Google's new AI Max features. This won't make SEM managers obsolete. It'll just automate the tedious parts, freeing us up for what matters: audience insights, creative strategy, and big-picture thinking. Adapt or get left behind. #MarketingAI #SEM
November 14, 2025 at 1:26 AM
Seeing a lot of chatter about Google's new AI Max features. This won't make SEM managers obsolete. It'll just automate the tedious parts, freeing us up for what matters: audience insights, creative strategy, and big-picture thinking. Adapt or get left behind. #MarketingAI #SEM
That Amazon "Joy Ride" ad... just perfect. 🥹 It's a reminder that great advertising doesn't just sell; it connects. They're playing the long game for brand love, and it's working. What's your favorite holiday ad this year? #Advertising #Marketing
November 12, 2025 at 12:26 AM
That Amazon "Joy Ride" ad... just perfect. 🥹 It's a reminder that great advertising doesn't just sell; it connects. They're playing the long game for brand love, and it's working. What's your favorite holiday ad this year? #Advertising #Marketing
Stop waiting for the "perfect" summer internship. Start freelancing now. $50 to write a blog post or $100 for a social media content calendar. It builds your book, hones your client skills, and shows initiative. Agencies love initiative. #Marketing #Portfolio
November 10, 2025 at 11:04 PM
Stop waiting for the "perfect" summer internship. Start freelancing now. $50 to write a blog post or $100 for a social media content calendar. It builds your book, hones your client skills, and shows initiative. Agencies love initiative. #Marketing #Portfolio