they/them.
But in reality, the public uses their reaction TO LEARN ABOUT EVENTS, and if they underreact, the public won't learn
-we live in a crisis-driven media ecosystem
-a sense of crisis results in diffuse public attention - normally spread across many communication channels - focusing on a single problem, bringing massive pressure to bear
-Dems can help create a sense of crisis
But in reality, the public uses their reaction TO LEARN ABOUT EVENTS, and if they underreact, the public won't learn