Alex Waddington Data for Comms
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awaddingtondata.bsky.social
Alex Waddington Data for Comms
@awaddingtondata.bsky.social
Comms and engagement pro x data enthusiast. Founder of Whetstone Comms. Cycling, Dad-ing, Peak District, trail running, Lioness supporting and orienteering outside of work. Bradford born, settled in Das Neue Berlin (Stockport).
2024. Best described as a rollercoaster. @johnqb.bsky.social 's mantra of 'Life Happens' held true.

Seeing the Northern Lights in the UK after 10yrs of failure was a high. A life tick. Sharing it with my teenage daughter (who took this pic) made it even more special.
December 30, 2024 at 8:56 AM
"Only you could find a data-themed Christmas jumper" - my wife.
December 5, 2024 at 9:02 AM
Hypothesis 1: Bluesky is here for cute kitten pictures
December 3, 2024 at 10:15 AM
The #Marple Dads Evening Walking Club was formed 4 years ago in lockdown - our first Xmas do was held at about 200m looking back over Manchester. We've been remiss of late, but last night we got the band back together for a blowy hike up Mount Famine and South Head #peakdistrict.
November 29, 2024 at 9:19 AM
How's engagement looking for those UK #localgov #comms folks who have dipped their toes into @bsky.app
Examining 112 posts in the UK local authorities Starter Pack (HT - owlernook.bsky.social) feed gives us some idea (with limitations) of the current state of play... minimal engagement.
November 27, 2024 at 3:50 PM
Straight Outta Grantham
November 27, 2024 at 12:06 PM
Well done @mandypearse.bsky.social on latest Pub Sector Digital Comms Benchmarking Report. 1 of key findings = measurement + evaluation remains simplistic, focusing on outputs not impact.
Mandy highlights Data Sci & Analytics as one of the Top 5 training needs. www.linkedin.com/pulse/public...
November 25, 2024 at 10:53 AM
So the woke sandwich story kicked off a whole thread on a comms consultants WA group yesterday about other stuff the Mail Online might call 'woke'. I scraped 1400 headlines for the MO's Woke Culture section (!), and isolated 750 that contained the word woke 1/2
November 21, 2024 at 6:29 AM
I regret to inform everyone that my breakfast has gone woke. Overnight oats with chia seeds. Watya got, Daily Mail?
November 20, 2024 at 7:50 AM
The dreaded Train Cancelled notification while I was in the taxi on my way to Stockport station for the London leg of the Orlo Tour with @comms2point0.bsky.social DC. On the next train - 1st class declassified, so I have a comfy seat. No hot drinks on board.. but luckily I made my own. 😄
November 20, 2024 at 7:32 AM
Sadly, no snow on the famous Stockport pyramid today.
November 19, 2024 at 8:28 AM