Andreea Ion Cojocaru
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andreeavr.bsky.social
Andreea Ion Cojocaru
@andreeavr.bsky.social
Toolmaker, XR dev, co-founder & CEO at NUMENA. Posts on tech, philosophy & HCI. https://linktr.ee/andreeavr
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The "new" medium is not AR or VR. It's space. It's been around for a long time, and many disciplines, like dance & architecture, have well established methods for turning it into powerful experiences. It's computing that just figured out how to access it. That's what's new.
I miss the days when I used to post weird philosophical things on Twitter, mostly about XR and multiple realities. For me at least, the X algorithm is not optimized for sharing and community building anymore. How is this site? Should I start posting "liminal" thoughts again?
October 23, 2025 at 4:38 PM
If you are attending AWE Europe in December, come to the most potentially-totally-out-there presentation I'm preparing with my partner in crime, Belgian artist Peter Vander Auwera. We'll introduce you to the ARG we've been working on for some time.
October 22, 2025 at 7:24 PM
I have finally uploaded a series of lectures I gave on the topic of spatial intelligence for DIGITAL Futures:
youtube.com/playlist?lis...
July 17, 2025 at 11:33 AM
Reposted by Andreea Ion Cojocaru
Like the moment to moment gameplay of:
talk to character -> quest -> go to place -> kill some dudes -> get a bunch of loot -> sell most of that loot -> repeat

Just doesn't do anything for me as a short to medium game loop anymore.

I'd just rather watch that game in Youtube as background noise now.
June 8, 2025 at 5:40 PM
Have some tasks that just don't want to get done? We're coming together to work in NUMENA's Discord server tomorrow at 6p CET / 12p ET. Join us:
discord.gg/9u8HrZNp6w
April 16, 2025 at 2:37 PM
Big news for us at NUMENA! We're excited to be part of the team building the digital future of archaeology. Stay tuned for updates, collab calls, and case studies.
ARTEMIS has launched! A new era for archaeology & heritage conservation begins.

We kicked off ARTEMIS, a @ec.europa.eu -funded project that is redefining archaeological conservation with Reactive Heritage Digital Twin (RHDT)

🔗 Learn more: www.artemis-project.eu
February 17, 2025 at 6:06 PM
Reposted by Andreea Ion Cojocaru
@andreeavr.bsky.social is one of my favourite thinkers in this space. Only her can wave philosophy, architecture, design, computer science and more so gracefully.
A great and humbling talk on perspectives of perceived reality
Is there a human and a beyond-human reality? This video outlines the mental models I use to think about these things. I call it an "operational framework" because it comes in handy when developing concepts for immersive tech.

From a DigitalFUTURES workshop earlier this year.
youtu.be/kyLxmIuwFng
Is THIS objective reality?
YouTube video by Andreea Ion
youtu.be
November 30, 2024 at 9:14 AM
Reposted by Andreea Ion Cojocaru
Fascinating 😺
Is there a human and a beyond-human reality? This video outlines the mental models I use to think about these things. I call it an "operational framework" because it comes in handy when developing concepts for immersive tech.

From a DigitalFUTURES workshop earlier this year.
youtu.be/kyLxmIuwFng
Is THIS objective reality?
YouTube video by Andreea Ion
youtu.be
November 30, 2024 at 2:47 AM
Is there a human and a beyond-human reality? This video outlines the mental models I use to think about these things. I call it an "operational framework" because it comes in handy when developing concepts for immersive tech.

From a DigitalFUTURES workshop earlier this year.
youtu.be/kyLxmIuwFng
Is THIS objective reality?
YouTube video by Andreea Ion
youtu.be
November 29, 2024 at 7:30 PM
Anyone I know or you know familiar with using Unreal for VFX that can be added to real footage?
November 20, 2024 at 9:46 PM
The concept of mysterious underwater currents that, now and then, shore up valuable ideas immediately rings true for creatives. Here's how reading Jung has turned my doodles into narratives I've been using for work:

www.youtube.com/watch?v=IGCb...
How to doodle - a Jungian approach
YouTube video by Andreea Ion
www.youtube.com
November 15, 2024 at 8:09 PM
First time seeing Jung's archetypes in the form of a spatial diagram. Compared to the traditional wheel, this is vastly more effective. It's also a beautiful example of spatial affordances used to communicate A LOT of abstract ideas on a single page (something comics know all about).
November 15, 2024 at 6:46 PM
There's something missing in XR storyboarding. I wish we had something more abstract, like a notation for spatial experience. It shouldn't show you things, but help you play them in your head instead. Still working on it, but here's a look at music, dance and poetry.

www.youtube.com/watch?v=Ixpu...
Towards a new notation: Cage, Laban and Cummings
YouTube video by Andreea Ion
www.youtube.com
November 13, 2024 at 10:00 PM
Reposted by Andreea Ion Cojocaru
@andreeavr.bsky.social is smart and interesting and always up to fascinating projects. If you don’t believe me look up any of the interviews she did with @kentbye.com on his Voices of VR podcast 😺
This Wednesday's dev call: We'll be discussing our upcoming campaign for Space Elevator, our VR architecture editor. If you're interested in wild promo ideas, or just wanna say hi, feel free to stop by.
▶️ discord.gg/9u8HrZNp6w
November 13, 2024 at 3:11 AM
This Wednesday's dev call: We'll be discussing our upcoming campaign for Space Elevator, our VR architecture editor. If you're interested in wild promo ideas, or just wanna say hi, feel free to stop by.
▶️ discord.gg/9u8HrZNp6w
November 12, 2024 at 10:46 PM
Reposted by Andreea Ion Cojocaru
November 12, 2024 at 3:49 PM
The mark of a true thinking tool: if you don't save, not much is lost. The tool (whether VR or a sheet of paper) was operating directly on your mind.
November 12, 2024 at 3:25 PM
The "new" medium is not AR or VR. It's space. It's been around for a long time, and many disciplines, like dance & architecture, have well established methods for turning it into powerful experiences. It's computing that just figured out how to access it. That's what's new.
November 11, 2024 at 10:58 PM
Hello, Bluesky!

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.

If we followed each other over there, give me a shout. Looking forward to old and new faces!
November 11, 2024 at 9:26 PM