Alex Jimenez
@alexisrjimenez.bsky.social
FinServ Consultant at Backbase | Strategy, Fintech, Payments, Banking, Innovation | 12x Marathoner, 4x Dopey, 5x Goofy | Views my own! 🇨🇴🇪🇸🏳️🌈🫏✡️☸️
Automotive, media, and finance favor linear TV over streaming
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
November 12, 2025 at 6:30 PM
Automotive, media, and finance favor linear TV over streaming
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
Upward raises $8m Seed+ to expand fintech infrastructure
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
November 11, 2025 at 9:01 PM
Upward raises $8m Seed+ to expand fintech infrastructure
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
China accuses U.S. of stealing $13 billion in #Bitcoin
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
November 11, 2025 at 6:30 PM
China accuses U.S. of stealing $13 billion in #Bitcoin
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Employee data most at risk from unapproved #AI use
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
November 11, 2025 at 5:31 PM
Employee data most at risk from unapproved #AI use
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
Building trust in #AI through a new global governance framework
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
November 11, 2025 at 4:30 PM
Building trust in #AI through a new global governance framework
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
Global consumers are actively avoiding US products over #Tariffs
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
November 11, 2025 at 3:30 PM
Global consumers are actively avoiding US products over #Tariffs
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
#AgenticAI will shake up charge-backs. What banks need to know
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
November 8, 2025 at 9:30 PM
#AgenticAI will shake up charge-backs. What banks need to know
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
Democrats and Republicans divided over trust in mass media
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
November 7, 2025 at 5:30 PM
Democrats and Republicans divided over trust in mass media
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
Holiday travel plans take a hit across all age groups
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
November 7, 2025 at 3:30 PM
Holiday travel plans take a hit across all age groups
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
Two-thirds of bank execs are budgeting for #AI
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
November 4, 2025 at 3:30 PM
Two-thirds of bank execs are budgeting for #AI
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
New Report from Datos Insights:
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
November 3, 2025 at 4:00 PM
New Report from Datos Insights:
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
Consumers and marketers are both warming to genAI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
November 3, 2025 at 3:30 PM
Consumers and marketers are both warming to genAI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
Holiday shoppers feel the squeeze from tariffs and shipping costs
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
November 2, 2025 at 4:30 PM
Holiday shoppers feel the squeeze from tariffs and shipping costs
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
Entertainment marketing is engaging and purpose driven
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
November 1, 2025 at 5:30 PM
Entertainment marketing is engaging and purpose driven
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
Retailers link location-based data to revenue
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
October 30, 2025 at 2:30 PM
Retailers link location-based data to revenue
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
Middle-income shoppers feel the holiday squeeze
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
October 29, 2025 at 3:30 PM
Middle-income shoppers feel the holiday squeeze
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
D2C #eCommerce sellers worry about tariffs, tech as holidays approach
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
October 28, 2025 at 5:30 PM
D2C #eCommerce sellers worry about tariffs, tech as holidays approach
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
Pharmaceuticals led Q3 linear TV ad spending
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
October 28, 2025 at 4:30 PM
Pharmaceuticals led Q3 linear TV ad spending
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
Microdramas bank on social ads to drive growth
68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax
content-na1.emarketer.com/microdramas-...
#DigitalMarketing
68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax
content-na1.emarketer.com/microdramas-...
#DigitalMarketing
October 25, 2025 at 7:30 PM
Microdramas bank on social ads to drive growth
68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax
content-na1.emarketer.com/microdramas-...
#DigitalMarketing
68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax
content-na1.emarketer.com/microdramas-...
#DigitalMarketing
Prime Day proves consumers still shop for fun
Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers
content-na1.emarketer.com/prime-day-pr...
#eCommerce #DigitalMarketing
Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers
content-na1.emarketer.com/prime-day-pr...
#eCommerce #DigitalMarketing
October 24, 2025 at 4:31 PM
Prime Day proves consumers still shop for fun
Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers
content-na1.emarketer.com/prime-day-pr...
#eCommerce #DigitalMarketing
Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers
content-na1.emarketer.com/prime-day-pr...
#eCommerce #DigitalMarketing
The danger of #AI dependency
The hidden cost of outsourcing human judgment.
www.fastcompany.com/91417456/dan...
#Innovation #Creativity #LLMs
The hidden cost of outsourcing human judgment.
www.fastcompany.com/91417456/dan...
#Innovation #Creativity #LLMs
October 20, 2025 at 5:08 PM
The danger of #AI dependency
The hidden cost of outsourcing human judgment.
www.fastcompany.com/91417456/dan...
#Innovation #Creativity #LLMs
The hidden cost of outsourcing human judgment.
www.fastcompany.com/91417456/dan...
#Innovation #Creativity #LLMs
This new credit card is giving the world’s wealthy an AmEx Platinum alternative—no SSN required
With 22 banking partners and $5.4 million in funding, Karta is bringing luxury perks to an overlooked class of U.S.-connected
buff.ly/Ybkuo5z
#FinTech #FinServ #Banking #Payments #PayTech
With 22 banking partners and $5.4 million in funding, Karta is bringing luxury perks to an overlooked class of U.S.-connected
buff.ly/Ybkuo5z
#FinTech #FinServ #Banking #Payments #PayTech
October 18, 2025 at 4:02 PM
Saw these treasury ads in downtown Pittsburgh — and it hit me how out of place they feel in 2025.
Banks are still far behind in marketing, especially digital. Other industries personalize, iterate, and engage. We still hang posters.
#DigitalMarketing #BankingTransformation #MarketingStrategy
Banks are still far behind in marketing, especially digital. Other industries personalize, iterate, and engage. We still hang posters.
#DigitalMarketing #BankingTransformation #MarketingStrategy
October 15, 2025 at 2:31 PM
Saw these treasury ads in downtown Pittsburgh — and it hit me how out of place they feel in 2025.
Banks are still far behind in marketing, especially digital. Other industries personalize, iterate, and engage. We still hang posters.
#DigitalMarketing #BankingTransformation #MarketingStrategy
Banks are still far behind in marketing, especially digital. Other industries personalize, iterate, and engage. We still hang posters.
#DigitalMarketing #BankingTransformation #MarketingStrategy
More Consumers Are Getting an Early Start on Halloween Shopping, (% of US consumers who plan to shop for Halloween before October, 2019-2025)
Almost half (49%) of consumers plan to shop for Halloween before October
www.emarketer.com/chart/c/3540...
#DigitalMarketing
Almost half (49%) of consumers plan to shop for Halloween before October
www.emarketer.com/chart/c/3540...
#DigitalMarketing
October 14, 2025 at 5:30 PM
More Consumers Are Getting an Early Start on Halloween Shopping, (% of US consumers who plan to shop for Halloween before October, 2019-2025)
Almost half (49%) of consumers plan to shop for Halloween before October
www.emarketer.com/chart/c/3540...
#DigitalMarketing
Almost half (49%) of consumers plan to shop for Halloween before October
www.emarketer.com/chart/c/3540...
#DigitalMarketing
Nearly Half of US Banks Say They Have Adopted #GenerativeAI in 2025, a Big Leap From Just Two Years Ago, (% of US banking decision-makers, on their stage of implementation of genAI, 2023 vs. 2025)
I’m skeptical about these results!
buff.ly/fFniram
#FinTech #FinServ #Banking #AI
I’m skeptical about these results!
buff.ly/fFniram
#FinTech #FinServ #Banking #AI
October 13, 2025 at 4:47 PM
Nearly Half of US Banks Say They Have Adopted #GenerativeAI in 2025, a Big Leap From Just Two Years Ago, (% of US banking decision-makers, on their stage of implementation of genAI, 2023 vs. 2025)
I’m skeptical about these results!
buff.ly/fFniram
#FinTech #FinServ #Banking #AI
I’m skeptical about these results!
buff.ly/fFniram
#FinTech #FinServ #Banking #AI