Alexei Moltchan
@alexeimoltchan.bsky.social
🎢 in a love-hate relationship with Adtech & programmatic ads.
📲 driving product innovation at Verve for brands & agencies (emerging channels).
👬 a dad of 2 boys.
🏬 ex-Founder (I had my own retail shop).
https://www.linkedin.com/in/alexei-moltchan
📲 driving product innovation at Verve for brands & agencies (emerging channels).
👬 a dad of 2 boys.
🏬 ex-Founder (I had my own retail shop).
https://www.linkedin.com/in/alexei-moltchan
Oh wow, didn’t realize that despite the amount of players and all the fragmentation there’s still a 40% of the market available.
Today @alanwolk.com presented the share of smart TV OS market share at #IWantMyCTV. Helps contextualize what TTD is going after with their new OS, Ventura.
December 5, 2024 at 4:22 PM
Oh wow, didn’t realize that despite the amount of players and all the fragmentation there’s still a 40% of the market available.
If most people had critical thinking, advertising wouldn’t work.
December 2, 2024 at 8:09 AM
If most people had critical thinking, advertising wouldn’t work.
An interesting poll from Paul Gubbins on Linkedin. At first I imagined that OTT should stay, given it's used also outside of CTV.
I was rightfully pointed out to the fact that OTT = Streaming, which indeed makes "OTT" as a term quite obsolete.
What do you think?
#adtech #ctv #ott #streaming
I was rightfully pointed out to the fact that OTT = Streaming, which indeed makes "OTT" as a term quite obsolete.
What do you think?
#adtech #ctv #ott #streaming
November 26, 2024 at 2:13 PM
An interesting poll from Paul Gubbins on Linkedin. At first I imagined that OTT should stay, given it's used also outside of CTV.
I was rightfully pointed out to the fact that OTT = Streaming, which indeed makes "OTT" as a term quite obsolete.
What do you think?
#adtech #ctv #ott #streaming
I was rightfully pointed out to the fact that OTT = Streaming, which indeed makes "OTT" as a term quite obsolete.
What do you think?
#adtech #ctv #ott #streaming
Reposted by Alexei Moltchan
Lots of new people daily in advertising, media and AdTech.
Want an advertising feed?
Click this link and Pin it.
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Click this link and Pin it.
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November 21, 2024 at 2:55 PM
Lots of new people daily in advertising, media and AdTech.
Want an advertising feed?
Click this link and Pin it.
bsky.app/profile/did:...
Want an advertising feed?
Click this link and Pin it.
bsky.app/profile/did:...
Perplexity + Ads + Stripe = superb shippable search experience.
It’s a next-gen performance marketing engine, combining search & affiliate marketing (capture intent + push to purchase)
It’s a next-gen performance marketing engine, combining search & affiliate marketing (capture intent + push to purchase)
November 20, 2024 at 10:23 PM
Perplexity + Ads + Stripe = superb shippable search experience.
It’s a next-gen performance marketing engine, combining search & affiliate marketing (capture intent + push to purchase)
It’s a next-gen performance marketing engine, combining search & affiliate marketing (capture intent + push to purchase)
Importantly TradeDesk is not looking to make any money with the OS itself, but will rather benefit from a more transparent ecosystem.
I’m wondering, whether TTD is not going to have any benefits, as in first look or guaranteed inventory?
I’m wondering, whether TTD is not going to have any benefits, as in first look or guaranteed inventory?
Here comes The Trade Desk's TV operating system, Axios reports. But the key will be which TV manufacturers and distributors it partners with. And will exclusivity matter?
www.axios.com/2024/11/20/t...
www.axios.com/2024/11/20/t...
The Trade Desk is building a smart TV operating system called Ventura
"We're looking at a concentration around a handful of players that lack objectivity," CEO Jeff Green said.
www.axios.com
November 20, 2024 at 1:58 PM
Importantly TradeDesk is not looking to make any money with the OS itself, but will rather benefit from a more transparent ecosystem.
I’m wondering, whether TTD is not going to have any benefits, as in first look or guaranteed inventory?
I’m wondering, whether TTD is not going to have any benefits, as in first look or guaranteed inventory?
I know why Bluesky is skyrocketing, and is becoming increasingly popular specifically amongst adtech folks.
It's because it comes with built-in Curation!
It's because it comes with built-in Curation!
November 20, 2024 at 9:19 AM
I know why Bluesky is skyrocketing, and is becoming increasingly popular specifically amongst adtech folks.
It's because it comes with built-in Curation!
It's because it comes with built-in Curation!
With TradeDesk CTV OS the market is getting pretty saturated. Apart from OEMs there's also Titan OS trying to get their place under the sun. Will there be enough space for all the OSs?
It's not unlikely Apple will decide sooner or later to enter the CTV market too (gizmodo.com/apple-is-rep...)
It's not unlikely Apple will decide sooner or later to enter the CTV market too (gizmodo.com/apple-is-rep...)
November 20, 2024 at 9:07 AM
With TradeDesk CTV OS the market is getting pretty saturated. Apart from OEMs there's also Titan OS trying to get their place under the sun. Will there be enough space for all the OSs?
It's not unlikely Apple will decide sooner or later to enter the CTV market too (gizmodo.com/apple-is-rep...)
It's not unlikely Apple will decide sooner or later to enter the CTV market too (gizmodo.com/apple-is-rep...)
Reposted by Alexei Moltchan
Calling CMO’s, VPs of Marketing and comms teams!
If you want to be added please comment below
go.bsky.app/KCx3iN2
If you want to be added please comment below
go.bsky.app/KCx3iN2
November 19, 2024 at 4:51 AM
Calling CMO’s, VPs of Marketing and comms teams!
If you want to be added please comment below
go.bsky.app/KCx3iN2
If you want to be added please comment below
go.bsky.app/KCx3iN2
Maybe Bluesky will be the better place
Bluesky feels like I took a Time Machine back to 2009 when I was still like “Hey this social media thing is going to make the world a better place.”
November 18, 2024 at 6:47 PM
Maybe Bluesky will be the better place
Feels exactly like that
Funny--BlueSky was the first social app I opened today. And it felt like the early days of Twitter.
a baby yoda from star wars is standing in the dirt with a blanket around its neck .
ALT: a baby yoda from star wars is standing in the dirt with a blanket around its neck .
media.tenor.com
November 18, 2024 at 5:40 PM
Feels exactly like that
Professional deformation is real. You just can’t help watching the Home Screen video ads on Amazon FireStick to understand all the nitty-gritty before jumping to watch a movie on Netflix.
November 18, 2024 at 4:20 PM
Professional deformation is real. You just can’t help watching the Home Screen video ads on Amazon FireStick to understand all the nitty-gritty before jumping to watch a movie on Netflix.