Alex Brooks
@alexbrooks.uk
📍London, UK
Skeeting about Apple, technology, politics, and generally geekery.
Formerly of @financialtimes, @tortoise, @climatehome, @wsj and founder of @worldofapple.
Skeeting about Apple, technology, politics, and generally geekery.
Formerly of @financialtimes, @tortoise, @climatehome, @wsj and founder of @worldofapple.
Apple sells roughly 90m iPhone units in the Americas a year, call it 7.5m a month. So it's barely a month's worth of stock.
April 9, 2025 at 4:21 PM
Apple sells roughly 90m iPhone units in the Americas a year, call it 7.5m a month. So it's barely a month's worth of stock.
Building on your footnote no. 4. It is fairly commonly misunderstood that OpenAI powers all Apple Intelligence features on the iPhone.
Double negative whammy for OpenAI and unhelpful narrative for Apple's privacy stance.
Recent example: www.tortoisemedia.com/2025/01/08/a...
Double negative whammy for OpenAI and unhelpful narrative for Apple's privacy stance.
Recent example: www.tortoisemedia.com/2025/01/08/a...
Apple to update AI feature after inaccurate news alerts
www.tortoisemedia.com
January 24, 2025 at 12:26 PM
Building on your footnote no. 4. It is fairly commonly misunderstood that OpenAI powers all Apple Intelligence features on the iPhone.
Double negative whammy for OpenAI and unhelpful narrative for Apple's privacy stance.
Recent example: www.tortoisemedia.com/2025/01/08/a...
Double negative whammy for OpenAI and unhelpful narrative for Apple's privacy stance.
Recent example: www.tortoisemedia.com/2025/01/08/a...
Excellent summary of the tasty morsels of information from Cook by @macrumors.bsky.social www.macrumors.com/2025/01/15/a...
Apple CEO Tim Cook Shares Tidbits About His Life
If you've ever wondered what it's like to be the CEO of Apple, Tim Cook recently sat down for an interview with Table Manners podcast hosts...
www.macrumors.com
January 16, 2025 at 12:04 PM
Excellent summary of the tasty morsels of information from Cook by @macrumors.bsky.social www.macrumors.com/2025/01/15/a...
This will of course do nothing to stop the tinfoil hat crew going around claiming that Siri (or indeed your entire device) is listening to you.
I can assure you, how marketing profiles are built is much more sinister than just listening to you.
www.apple.com/newsroom/202...
I can assure you, how marketing profiles are built is much more sinister than just listening to you.
www.apple.com/newsroom/202...
Our longstanding privacy commitment with Siri
Apple’s products and features are built from the ground up with innovative privacy protections, including Siri.
www.apple.com
January 9, 2025 at 10:14 AM
This will of course do nothing to stop the tinfoil hat crew going around claiming that Siri (or indeed your entire device) is listening to you.
I can assure you, how marketing profiles are built is much more sinister than just listening to you.
www.apple.com/newsroom/202...
I can assure you, how marketing profiles are built is much more sinister than just listening to you.
www.apple.com/newsroom/202...
And for the avoidance of doubt, here's a very detailed breakdown of how and when Apple Intelligence hands off to OpenAI and the important role of Private Cloud Compute in this process blog.ironcorelabs.com/analysis-of-...
Analysis of Apple’s New AI Private Compute Cloud
The Good and the Bad of Their Approach to Private Server-side LLMs
blog.ironcorelabs.com
January 8, 2025 at 11:22 AM
And for the avoidance of doubt, here's a very detailed breakdown of how and when Apple Intelligence hands off to OpenAI and the important role of Private Cloud Compute in this process blog.ironcorelabs.com/analysis-of-...