Alex Brooks
@alexbrooks.uk
📍London, UK
Skeeting about Apple, technology, politics, and generally geekery.
Formerly of @financialtimes, @tortoise, @climatehome, @wsj and founder of @worldofapple.
Skeeting about Apple, technology, politics, and generally geekery.
Formerly of @financialtimes, @tortoise, @climatehome, @wsj and founder of @worldofapple.
Turns out Apple execs are doing wide-ranging interviews; some honest feedback from Joz and Federighi here on the different versions of Siri they're working on and their views on AI Chatbots. youtu.be/Pt3qAWxIbrU?...
WWDC INTERVIEW: Craig & Joz on Why Siri's Not Ready, AI Vision and iPadOS Shocker!
Apple's Craig Federighi and Greg "Joz" Joswiak sit down with Mark from Tom's Guide and Lance from @techradar to unpack some of WWDC 2025's biggest reveals, a...
youtu.be
June 11, 2025 at 1:13 PM
Turns out Apple execs are doing wide-ranging interviews; some honest feedback from Joz and Federighi here on the different versions of Siri they're working on and their views on AI Chatbots. youtu.be/Pt3qAWxIbrU?...
FT reports, possibly covered elsewhere too, that Apple shipped ten planes worth of iPhones from China to the US last week, to avoid tariffs. That's somewhere between 200,000 and 450,000 devices per plane.
Apple turns to India to help ease Trump’s China tariffs
iPhone maker is facing one of the biggest threats to its business in years
on.ft.com
April 9, 2025 at 4:20 PM
FT reports, possibly covered elsewhere too, that Apple shipped ten planes worth of iPhones from China to the US last week, to avoid tariffs. That's somewhere between 200,000 and 450,000 devices per plane.
The Investigatory Powers Tribunal in the UK have sided with Apple and opposed the UK government's secrecy request around the technical capability notice. They've published their judgement, but the Home Office is yet to respond with a defence investigatorypowerstribunal.org.uk/wp-content/u...
investigatorypowerstribunal.org.uk
April 7, 2025 at 12:57 PM
The Investigatory Powers Tribunal in the UK have sided with Apple and opposed the UK government's secrecy request around the technical capability notice. They've published their judgement, but the Home Office is yet to respond with a defence investigatorypowerstribunal.org.uk/wp-content/u...
Fire sale on the stock market. Get em whist they're hot!
April 3, 2025 at 2:25 PM
Fire sale on the stock market. Get em whist they're hot!
Tim Cook's $1m donation to Trump is working wonders for Apple already www.ft.com/content/ad7f...
US labour watchdog halts Apple cases after Donald Trump picks group’s lawyer for top job
National Labor Relations Board freezes pair of disputes after Crystal Carey nominated as agency’s general counsel
www.ft.com
April 2, 2025 at 9:00 AM
Tim Cook's $1m donation to Trump is working wonders for Apple already www.ft.com/content/ad7f...
Surprise! Looks like Apple could be refreshing all 'Air' related products this week, starting with a new iPad Air with M3 (and new Magic Keyboard)
Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard
Apple today introduced the new iPad Air, powered by the M3 chip and built for Apple Intelligence.
buff.ly
March 4, 2025 at 2:08 PM
Surprise! Looks like Apple could be refreshing all 'Air' related products this week, starting with a new iPad Air with M3 (and new Magic Keyboard)
Here's some good news to savour amongst all the gloom. At yesterday's Apple annual shareholder meeting, an anti-DEI proposal was rejected with 97% against. The silly think tank asserted that “forced diversity is bad for business.”
Literally the most successful business on the planet.
Literally the most successful business on the planet.
February 26, 2025 at 10:05 AM
Here's some good news to savour amongst all the gloom. At yesterday's Apple annual shareholder meeting, an anti-DEI proposal was rejected with 97% against. The silly think tank asserted that “forced diversity is bad for business.”
Literally the most successful business on the planet.
Literally the most successful business on the planet.
Big move from Apple, and the one they said they would make if forced. They have pulled Advanced Data Protection for Apple Accounts based in the UK. Cannot enable ADP from 15.00GMT today, and existing users will have it disabled soon.
Apple pulls data protection tool after UK government security row
There has been a fierce backlash to the request from privacy campaigners and US politicians.
buff.ly
February 21, 2025 at 3:10 PM
Big move from Apple, and the one they said they would make if forced. They have pulled Advanced Data Protection for Apple Accounts based in the UK. Cannot enable ADP from 15.00GMT today, and existing users will have it disabled soon.
Some classic Apple nonsense shining through on the new iPhone 16e. Visual Intelligence which can only be accessed through Camera Control on iPhone 16/16 Pro, can be accessed through the 16e's Action Button. So why not bring it to the iPhones 15?
February 19, 2025 at 4:28 PM
Some classic Apple nonsense shining through on the new iPhone 16e. Visual Intelligence which can only be accessed through Camera Control on iPhone 16/16 Pro, can be accessed through the 16e's Action Button. So why not bring it to the iPhones 15?
Regular non-tech people are discovering that they can stop their phone buzzing at night by turning on do not disturb https://buff.ly/3X6ygwZ
The one change that worked: I set my phone to ‘do not disturb’ three years ago – and have never looked back
WhatsApp notifications in the middle of the night were the final straw. I switched those off – and every other alert – and it helped my wellbeing, sleep and parenting
buff.ly
February 17, 2025 at 4:40 PM
Regular non-tech people are discovering that they can stop their phone buzzing at night by turning on do not disturb https://buff.ly/3X6ygwZ
Reading the comments on a Reddit thread about iOS 18.3 release and they are universally negative. It's true on /r/apple and on MacRumors. I've been reading comments on Apple posts for 20 years or more, and I've never known unrelenting negativity like this.
Is Apple losing its core base?
Is Apple losing its core base?
From the ios community on Reddit
Explore this post and more from the ios community
buff.ly
January 28, 2025 at 5:03 PM
Reading the comments on a Reddit thread about iOS 18.3 release and they are universally negative. It's true on /r/apple and on MacRumors. I've been reading comments on Apple posts for 20 years or more, and I've never known unrelenting negativity like this.
Is Apple losing its core base?
Is Apple losing its core base?
Apple's stock price now trails its 52-day high by 15% and is 10% in the red for 2025 so far. Analyst ratings, are now firmly in "Overpriced".
Tim Cook's problem is that the stock market is a prediction of the future. And there's not a lot of Apple's horizon to turn this round. A crisis brewing?
Tim Cook's problem is that the stock market is a prediction of the future. And there's not a lot of Apple's horizon to turn this round. A crisis brewing?
January 25, 2025 at 3:05 PM
Apple's stock price now trails its 52-day high by 15% and is 10% in the red for 2025 so far. Analyst ratings, are now firmly in "Overpriced".
Tim Cook's problem is that the stock market is a prediction of the future. And there's not a lot of Apple's horizon to turn this round. A crisis brewing?
Tim Cook's problem is that the stock market is a prediction of the future. And there's not a lot of Apple's horizon to turn this round. A crisis brewing?
Someone at Apple Music has flicked some kind of switch that was preventing Kanye West from appearing in Siri generated playlists ("Hey Siri, play me something" requests). All of a sudden in the last few days, plenty of Ye to be had. Still no return of the Essentials playlist. Just a matter of time?
January 25, 2025 at 11:39 AM
Someone at Apple Music has flicked some kind of switch that was preventing Kanye West from appearing in Siri generated playlists ("Hey Siri, play me something" requests). All of a sudden in the last few days, plenty of Ye to be had. Still no return of the Essentials playlist. Just a matter of time?
New downtown Miami Apple Store is about how you'd expect it to look on the inside, but architecturally from the outside it is *chefs kiss*
January 22, 2025 at 2:13 PM
New downtown Miami Apple Store is about how you'd expect it to look on the inside, but architecturally from the outside it is *chefs kiss*
Tim Cook’s $1 million seems to have bought himself a better seat than some of the other tech leaders. He’s going to be right behind Trump when speaking.
January 20, 2025 at 4:16 PM
Tim Cook’s $1 million seems to have bought himself a better seat than some of the other tech leaders. He’s going to be right behind Trump when speaking.
The spurious argument that the Supreme Court is using to ban TikTok in the US is the same evidence-less nonsense they used in the UK to ban, and actively remove, Huawei equipment from our phone network.
January 17, 2025 at 3:42 PM
The spurious argument that the Supreme Court is using to ban TikTok in the US is the same evidence-less nonsense they used in the UK to ban, and actively remove, Huawei equipment from our phone network.
Tim Cook features on this week’s episode of the Table Manners podcast with Jessie Ware. Most open and personable I’ve ever heard him.
Talks about caving and its thrills.
podcasts.apple.com/gb/podcast/t...
Talks about caving and its thrills.
podcasts.apple.com/gb/podcast/t...
Tim Cook
Podcast Episode · Table Manners with Jessie and Lennie Ware · 15/01/2025 · 47m
podcasts.apple.com
January 15, 2025 at 10:59 AM
Tim Cook features on this week’s episode of the Table Manners podcast with Jessie Ware. Most open and personable I’ve ever heard him.
Talks about caving and its thrills.
podcasts.apple.com/gb/podcast/t...
Talks about caving and its thrills.
podcasts.apple.com/gb/podcast/t...
Someone at Apple is _not_ happy about all the reports last week about Siri listening to you and passing on data to advertisers.
In a statement(!): "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose."
In a statement(!): "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose."
January 9, 2025 at 10:14 AM
Someone at Apple is _not_ happy about all the reports last week about Siri listening to you and passing on data to advertisers.
In a statement(!): "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose."
In a statement(!): "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose."
Reposted by Alex Brooks
Misreporting about misreporting. Apple can’t catch a break, after most news outlets reported last week that Siri was sending data to third-party advertisers. It’s not.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
January 8, 2025 at 11:05 AM
Misreporting about misreporting. Apple can’t catch a break, after most news outlets reported last week that Siri was sending data to third-party advertisers. It’s not.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
Misreporting about misreporting. Apple can’t catch a break, after most news outlets reported last week that Siri was sending data to third-party advertisers. It’s not.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
January 8, 2025 at 11:05 AM
Misreporting about misreporting. Apple can’t catch a break, after most news outlets reported last week that Siri was sending data to third-party advertisers. It’s not.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
Now reputable news org @tortoisemedia.bsky.social claims that the on-device summary notifications are being “powered by OpenAI”.
Apple isn’t much interested in price pressure from competitors, so don’t expect a big shift in the current display lineup.
But it’s good to know a panel of this quality is out there, 32-inch iMac anyone?
https://www.macrumors.com/2025/01/07/lg-unveils-ultrafine-6k-display-thunderbolt-5/
But it’s good to know a panel of this quality is out there, 32-inch iMac anyone?
https://www.macrumors.com/2025/01/07/lg-unveils-ultrafine-6k-display-thunderbolt-5/
LG Unveils UltraFine 6K Display With Thunderbolt 5 Support - MacRumors
LG has shown off a new Ultrafine 6K monitor at CES 2025. The 32-inch display is the first of its kind to support Thunderbolt 5, which Apple...
www.macrumors.com
January 7, 2025 at 2:54 PM
Apple isn’t much interested in price pressure from competitors, so don’t expect a big shift in the current display lineup.
But it’s good to know a panel of this quality is out there, 32-inch iMac anyone?
https://www.macrumors.com/2025/01/07/lg-unveils-ultrafine-6k-display-thunderbolt-5/
But it’s good to know a panel of this quality is out there, 32-inch iMac anyone?
https://www.macrumors.com/2025/01/07/lg-unveils-ultrafine-6k-display-thunderbolt-5/
YouGov making my weekend activities look a bit tame.
January 6, 2025 at 4:48 PM
YouGov making my weekend activities look a bit tame.
Why does Apple Music Replay, Spotify Wrapped, NYT’s photos of the year, and even a computer generated album of photos from the year past come out before the year has ended?
Why not release these in the bit before new year when everyone is sat around doing nothing? Or even better…January?
Why not release these in the bit before new year when everyone is sat around doing nothing? Or even better…January?
December 19, 2024 at 8:53 AM
Why does Apple Music Replay, Spotify Wrapped, NYT’s photos of the year, and even a computer generated album of photos from the year past come out before the year has ended?
Why not release these in the bit before new year when everyone is sat around doing nothing? Or even better…January?
Why not release these in the bit before new year when everyone is sat around doing nothing? Or even better…January?
My problem with BlueSky, and I’m ashamed to admit it, is that it doesn’t have an algorithm to raise exciting posts outside my social network. It’s a bit dull.
Is this what Twitter was like in 2009?
Is this what Twitter was like in 2009?
December 18, 2024 at 11:00 PM
My problem with BlueSky, and I’m ashamed to admit it, is that it doesn’t have an algorithm to raise exciting posts outside my social network. It’s a bit dull.
Is this what Twitter was like in 2009?
Is this what Twitter was like in 2009?
Three new Apple Music live radio stations from #Apple.
Covering Latin music, Club culture, and chill mixes. With hosts such as Becky G, Jamie xx, Nia Archives, and Brian Eno. Incredible when you consider how many people must listen to these.
Covering Latin music, Club culture, and chill mixes. With hosts such as Becky G, Jamie xx, Nia Archives, and Brian Eno. Incredible when you consider how many people must listen to these.
Apple Music expands live global radio offering with three brand-new stations
Apple today launched three new live global radio stations on Apple Music.
www.apple.com
December 10, 2024 at 5:00 PM
Three new Apple Music live radio stations from #Apple.
Covering Latin music, Club culture, and chill mixes. With hosts such as Becky G, Jamie xx, Nia Archives, and Brian Eno. Incredible when you consider how many people must listen to these.
Covering Latin music, Club culture, and chill mixes. With hosts such as Becky G, Jamie xx, Nia Archives, and Brian Eno. Incredible when you consider how many people must listen to these.