Alan K'necht
@aknecht.bsky.social
Analytics/Data Geek (GA etc.), Public Speaker and amateur genealogist.
I'm working on a basic data model to project AI traffic (sessions) a website can expect over the next 90 days based on the previous 90 days.
For now, this is manual effort. If you're interested in test driving it, let me know. The example uses actual client data. I'm be monitoring for accuracy.
For now, this is manual effort. If you're interested in test driving it, let me know. The example uses actual client data. I'm be monitoring for accuracy.
June 27, 2025 at 4:21 PM
I'm working on a basic data model to project AI traffic (sessions) a website can expect over the next 90 days based on the previous 90 days.
For now, this is manual effort. If you're interested in test driving it, let me know. The example uses actual client data. I'm be monitoring for accuracy.
For now, this is manual effort. If you're interested in test driving it, let me know. The example uses actual client data. I'm be monitoring for accuracy.
How as AI affected your website traffic and user interactions?
My latest column for MarTech discusses the good and bad that Artificial Intelligence apps might be having on your website traffic.
Let me know what you think. Is AI helping or hurting your site?
martech.org/how-ai-is-ch...
My latest column for MarTech discusses the good and bad that Artificial Intelligence apps might be having on your website traffic.
Let me know what you think. Is AI helping or hurting your site?
martech.org/how-ai-is-ch...
How AI is changing the rules of web traffic | MarTech
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.
martech.org
April 11, 2025 at 5:30 PM
How as AI affected your website traffic and user interactions?
My latest column for MarTech discusses the good and bad that Artificial Intelligence apps might be having on your website traffic.
Let me know what you think. Is AI helping or hurting your site?
martech.org/how-ai-is-ch...
My latest column for MarTech discusses the good and bad that Artificial Intelligence apps might be having on your website traffic.
Let me know what you think. Is AI helping or hurting your site?
martech.org/how-ai-is-ch...
My latest column. It is all about the impact AI is having on your website traffic. Both the good and bad.
martech.org/how-ai-is-ch...
martech.org/how-ai-is-ch...
How AI is changing the rules of web traffic | MarTech
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.
martech.org
April 10, 2025 at 8:26 PM
My latest column. It is all about the impact AI is having on your website traffic. Both the good and bad.
martech.org/how-ai-is-ch...
martech.org/how-ai-is-ch...
Reposted by Alan K'necht
PSA from my latest @searchengineland.bsky.social column that dropped today:
"If you’re simply using ChatGPT to churn out regurgitated content for top-funnel informational queries – you might as well burn your marketing budget."
Learn how to properly leverage AI searchengineland.com/your-2025-pl...
"If you’re simply using ChatGPT to churn out regurgitated content for top-funnel informational queries – you might as well burn your marketing budget."
Learn how to properly leverage AI searchengineland.com/your-2025-pl...
Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
searchengineland.com
April 8, 2025 at 9:23 PM
PSA from my latest @searchengineland.bsky.social column that dropped today:
"If you’re simply using ChatGPT to churn out regurgitated content for top-funnel informational queries – you might as well burn your marketing budget."
Learn how to properly leverage AI searchengineland.com/your-2025-pl...
"If you’re simply using ChatGPT to churn out regurgitated content for top-funnel informational queries – you might as well burn your marketing budget."
Learn how to properly leverage AI searchengineland.com/your-2025-pl...
Reposted by Alan K'necht
Google Discover coming to desktop, Google announced at Search Central Live in Madrid today - we even saw Google testing it two years ago and as recently as last week www.seroundtable.com/google-disco... via @ClaraSoteras @gfiorelli1.bsky.social @talksaboutseo
April 9, 2025 at 11:54 AM
Google Discover coming to desktop, Google announced at Search Central Live in Madrid today - we even saw Google testing it two years ago and as recently as last week www.seroundtable.com/google-disco... via @ClaraSoteras @gfiorelli1.bsky.social @talksaboutseo
Great news for GA4 Users. Annotation is back.
In any report in the upper right corner look for this symbol to open up and add your annotation.
You can even colour code different types of annotation and set date ranges (i.e. for a campaign period).
Then they'll appear report graphs
#ga4
In any report in the upper right corner look for this symbol to open up and add your annotation.
You can even colour code different types of annotation and set date ranges (i.e. for a campaign period).
Then they'll appear report graphs
#ga4
March 25, 2025 at 2:34 PM
Great news for GA4 Users. Annotation is back.
In any report in the upper right corner look for this symbol to open up and add your annotation.
You can even colour code different types of annotation and set date ranges (i.e. for a campaign period).
Then they'll appear report graphs
#ga4
In any report in the upper right corner look for this symbol to open up and add your annotation.
You can even colour code different types of annotation and set date ranges (i.e. for a campaign period).
Then they'll appear report graphs
#ga4
Had a wonderful conversation today with Mikkel DeMib Svendsen which will be edited into a podcast. Hard to believe I met him for the first time about 23 years ago.
The topic Digital Analytics with a partial focus on GA4.
What a great conversation, thanks for thinking of me Mikkel
The topic Digital Analytics with a partial focus on GA4.
What a great conversation, thanks for thinking of me Mikkel
February 19, 2025 at 7:20 PM
Had a wonderful conversation today with Mikkel DeMib Svendsen which will be edited into a podcast. Hard to believe I met him for the first time about 23 years ago.
The topic Digital Analytics with a partial focus on GA4.
What a great conversation, thanks for thinking of me Mikkel
The topic Digital Analytics with a partial focus on GA4.
What a great conversation, thanks for thinking of me Mikkel
The U.S. trade war with Canada & Mexico will hurt everyone. Tariffs raise costs, shift jobs, and spark retaliation—like Ontario cutting $1B+ in U.S. alcohol imports. Less trade means fewer choices, less innovation, & higher prices long-term. This won’t help consumers. Thoughts?
February 3, 2025 at 4:28 PM
The U.S. trade war with Canada & Mexico will hurt everyone. Tariffs raise costs, shift jobs, and spark retaliation—like Ontario cutting $1B+ in U.S. alcohol imports. Less trade means fewer choices, less innovation, & higher prices long-term. This won’t help consumers. Thoughts?
How long is a piece of string?
The question you must ask yourself every time you ask or are asked "How much does it cost?"
My latest article for Martech where I dive into the issues asking for and giving quotes for digital projects.
#projectmanagement
The question you must ask yourself every time you ask or are asked "How much does it cost?"
My latest article for Martech where I dive into the issues asking for and giving quotes for digital projects.
#projectmanagement
Ensuring precision and clarity in digital project specs | MarTech
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
martech.org
January 22, 2025 at 6:26 PM
How long is a piece of string?
The question you must ask yourself every time you ask or are asked "How much does it cost?"
My latest article for Martech where I dive into the issues asking for and giving quotes for digital projects.
#projectmanagement
The question you must ask yourself every time you ask or are asked "How much does it cost?"
My latest article for Martech where I dive into the issues asking for and giving quotes for digital projects.
#projectmanagement
If you live in the Greater Toronto Area, care about the truth being told about Israel & the crisis in the middle easy. Come hear Dahlia Kurtz speak. She is a powerful speaker and a person who isn't afraid to stand up and take action.
It is a free event (you need to do register), so no excuses.
It is a free event (you need to do register), so no excuses.
December 6, 2024 at 4:18 PM
If you live in the Greater Toronto Area, care about the truth being told about Israel & the crisis in the middle easy. Come hear Dahlia Kurtz speak. She is a powerful speaker and a person who isn't afraid to stand up and take action.
It is a free event (you need to do register), so no excuses.
It is a free event (you need to do register), so no excuses.
Reposted by Alan K'necht
The meme I didn't know I needed
November 29, 2024 at 1:06 AM
The meme I didn't know I needed
@jmspool.bsky.social posted "UX should be part of your digital marketing strategy. Failure to incorporate UX into campaigns, typically results in poorer performing campaigns which could have been much better. Experience can't be divorced from product & service."
martech.org/why-ux-is-cr...
martech.org/why-ux-is-cr...
Why UX is critical to digital marketing | MarTech
UX design strategist Jared Spool explains that experience can't be divorced from product and service.
martech.org
November 29, 2024 at 2:48 PM
@jmspool.bsky.social posted "UX should be part of your digital marketing strategy. Failure to incorporate UX into campaigns, typically results in poorer performing campaigns which could have been much better. Experience can't be divorced from product & service."
martech.org/why-ux-is-cr...
martech.org/why-ux-is-cr...
Reposted by Alan K'necht
PRO SEO TIP
Stop guessing at what you need, to rank. Understand only a proper audit will identify tasks worth pursuing.
SEO is not rocket science.
It is, however, search science.
Spitballing things to do may work. Good luck with that.
Stop guessing at what you need, to rank. Understand only a proper audit will identify tasks worth pursuing.
SEO is not rocket science.
It is, however, search science.
Spitballing things to do may work. Good luck with that.
November 28, 2024 at 6:21 PM
PRO SEO TIP
Stop guessing at what you need, to rank. Understand only a proper audit will identify tasks worth pursuing.
SEO is not rocket science.
It is, however, search science.
Spitballing things to do may work. Good luck with that.
Stop guessing at what you need, to rank. Understand only a proper audit will identify tasks worth pursuing.
SEO is not rocket science.
It is, however, search science.
Spitballing things to do may work. Good luck with that.
I've had many people reach out to the past month or for help with GA4 reporting in support of #SEO, and Digital Marketing Campaigns.
I'm think perhaps I should put together an online class on this.
Who's interested?
#GA4 #PPC #SEO #analytics
I'm think perhaps I should put together an online class on this.
Who's interested?
#GA4 #PPC #SEO #analytics
November 22, 2024 at 7:39 PM
I've had many people reach out to the past month or for help with GA4 reporting in support of #SEO, and Digital Marketing Campaigns.
I'm think perhaps I should put together an online class on this.
Who's interested?
#GA4 #PPC #SEO #analytics
I'm think perhaps I should put together an online class on this.
Who's interested?
#GA4 #PPC #SEO #analytics
Question for the great mines here!
May of us have abandon X/Twitter over the past year+.
I know not to delete my account as I don't want some spammer grabbing it etc.
My question is, how often should I post something to keep the account active? I'm worried if it goes inactive, it will be cald.
May of us have abandon X/Twitter over the past year+.
I know not to delete my account as I don't want some spammer grabbing it etc.
My question is, how often should I post something to keep the account active? I'm worried if it goes inactive, it will be cald.
November 21, 2024 at 5:29 PM
Question for the great mines here!
May of us have abandon X/Twitter over the past year+.
I know not to delete my account as I don't want some spammer grabbing it etc.
My question is, how often should I post something to keep the account active? I'm worried if it goes inactive, it will be cald.
May of us have abandon X/Twitter over the past year+.
I know not to delete my account as I don't want some spammer grabbing it etc.
My question is, how often should I post something to keep the account active? I'm worried if it goes inactive, it will be cald.
OK I jumped on the bandwagon and asked ChatGPT
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated, I just have to assume that is cup of black tea and not black coffee
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated, I just have to assume that is cup of black tea and not black coffee
November 21, 2024 at 2:58 PM
OK I jumped on the bandwagon and asked ChatGPT
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated, I just have to assume that is cup of black tea and not black coffee
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated, I just have to assume that is cup of black tea and not black coffee
OK I jumped on the bandwagon and asked Chatgpt
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated. I just have to assume that is cup of black tea and not black coffee ;)
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated. I just have to assume that is cup of black tea and not black coffee ;)
November 21, 2024 at 1:56 PM
OK I jumped on the bandwagon and asked Chatgpt
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated. I just have to assume that is cup of black tea and not black coffee ;)
"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"
It closer than I anticipated. I just have to assume that is cup of black tea and not black coffee ;)
What gif pops up when you enter your name?
a groundhog says alan alan alan alan alan alan alan alan alan alan alan alan
ALT: a groundhog says alan alan alan alan alan alan alan alan alan alan alan alan
media.tenor.com
November 19, 2024 at 1:07 PM
What gif pops up when you enter your name?
Reposted by Alan K'necht
Google Search Console finally drops the page experience report after 1.5 or so years www.seroundtable.com/google-searc...
Google Search Console Drops Page Experience Report
Over a year and a half ago, Google told us they would be dropping the page experience report from Google Search Console in the "coming months." Well, it took many "coming months" for it to happen and...
www.seroundtable.com
November 19, 2024 at 12:53 PM
Google Search Console finally drops the page experience report after 1.5 or so years www.seroundtable.com/google-searc...
Important read when it comes to all your data. Be it emails, ecommerce, analytics and more.
Let me know if you ever thought about this or not? Have you had issues accessing your data? Please share your stories.
martech.org/who-really-o...
Let me know if you ever thought about this or not? Have you had issues accessing your data? Please share your stories.
martech.org/who-really-o...
Who really owns your data? Protecting your business from agency lock-in | MarTech
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
martech.org
November 18, 2024 at 3:16 PM
Important read when it comes to all your data. Be it emails, ecommerce, analytics and more.
Let me know if you ever thought about this or not? Have you had issues accessing your data? Please share your stories.
martech.org/who-really-o...
Let me know if you ever thought about this or not? Have you had issues accessing your data? Please share your stories.
martech.org/who-really-o...
Numbers, numbers everywhere numbers. Learn how to give them meaning by reading my latest article
martech.org/how-to-put-m...
martech.org/how-to-put-m...
How to put marketing data into meaningful context | MarTech
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
martech.org
July 24, 2024 at 4:29 PM
Numbers, numbers everywhere numbers. Learn how to give them meaning by reading my latest article
martech.org/how-to-put-m...
martech.org/how-to-put-m...
Reposted by Alan K'necht
Google Analytics updates legacy conversion to key events and other changes to help have the conversion metrics match up better with Google Ads - more details at www.seroundtable.com/google-analy...
#googleads #googleanalytics #ga4 #ppc #ads #search #conversions
#googleads #googleanalytics #ga4 #ppc #ads #search #conversions
March 22, 2024 at 11:41 AM
Google Analytics updates legacy conversion to key events and other changes to help have the conversion metrics match up better with Google Ads - more details at www.seroundtable.com/google-analy...
#googleads #googleanalytics #ga4 #ppc #ads #search #conversions
#googleads #googleanalytics #ga4 #ppc #ads #search #conversions
If you want true real time from GA need to implement BigQuery and pay for real time updates
Google Analytics real time reporting seems to be lagging and data not flowing 100% - if your real time reports are shocking low, you are not alone www.seroundtable.com/google-analy...
#google #googleanalytics
#google #googleanalytics
March 27, 2024 at 4:43 PM
If you want true real time from GA need to implement BigQuery and pay for real time updates