Aimée Look
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aimlo.bsky.social
Aimée Look
@aimlo.bsky.social
Reporter, The Wall Street Journal and Dow Jones Newswires.
Formerly The Logic, Bloomberg & CNN.
https://aimeelook.journoportfolio.com/
I've just joined Dow Jones Newswires and the Wall Street Journal as a reporter in Barcelona. Write me! aimee.look@wsj.com
August 26, 2025 at 7:55 PM
Reposted by Aimée Look
Canada imported a little less than $1.1 million worth of American wine in May—a 98 per cent decrease from the same month last year. What's going on? Check out The Big Read for @thelogic.co by me and @aimlo.bsky.social thelogic.co/news/the-big... #TradeSky #Wine
Who's winning and who's getting crushed in Canada's war on U.S. wine - The Logic
California winemakers are feeling the pain of bans and boycotts. So are the Canadians who sell their products
thelogic.co
July 4, 2025 at 3:19 PM
Reposted by Aimée Look
Ottawa wants to build 500,000 homes per year, but decades absent from affordable housing might mean they've lost the expertise to do so. Now, experts say Carney must be strategic about what type of home—not just how many—are built.

Read my latest for
@thelogic.co
thelogic.co/news/build-c...
Why Canada can’t just build its way out of the housing crisis - The Logic
Mark Carney wants the government to get back into building homes. Decades of neglect might put a wrench in his plans.
thelogic.co
June 10, 2025 at 2:11 PM
Microsoft President Brad Smith's interview with @thelogic.co on data centres, data sovereignty and the tech giant’s open relationship with OpenAI:
thelogic.co/news/the-int...
Why Microsoft is still bullish on Canada - The Logic
President Brad Smith on data centres, data sovereignty and the tech giant’s open relationship with OpenAI
thelogic.co
June 3, 2025 at 10:52 AM
Reposted by Aimée Look
As Trump's war on DEI raged, Shopify laid off teams that supported Black and Indigenous entrepreneurs and shut down initiatives that supported similar work internally.

This is the untold story of how Shopify killed DEI.

By @muradhem.bsky.social and @aimlo.bsky.social.

thelogic.co/news/the-big...
The untold story of how Shopify killed DEI - The Logic
Shopify says it wants to make commerce better for everyone. Insiders tell a different story.
thelogic.co
May 14, 2025 at 1:12 PM
Reposted by Aimée Look
This story about the rise and fall of equity initiatives at Shopify, by colleagues @aimlo.bsky.social and @muradhem.bsky.social, is about seven different cautionary tales in one. Phenomenal reporting.

thelogic.co/news/the-big...
The untold story of how Shopify killed DEI - The Logic
Shopify says it wants to make commerce better for everyone. Insiders tell a different story.
thelogic.co
May 14, 2025 at 1:23 PM
US investors at Web Summit, one of North America’s biggest tech conferences, are on the hunt—unfazed by the trade war.

And founders can’t be choosers if investment isn’t Canadian because the funds ultimately prop up the Canadian economy, say Tailscale and Clio CEOs.

thelogic.co/news/web-sum...
U.S. investors’ dominance of Canadian tech doesn't matter, industry says - The Logic
Founders can't be choosers if investment isn't Canadian because the funds ultimately prop up the Canadian economy, say Tailscale and Clio CEOs
thelogic.co
May 30, 2025 at 11:21 PM
This is the whole story of how Shopify shut down its diversity, equity and inclusion programs.
thelogic.co/news/the-big...
The untold story of how Shopify killed DEI - The Logic
Shopify says it wants to make commerce better for everyone. Insiders tell a different story.
thelogic.co
May 14, 2025 at 2:28 PM
If you're a Canadian who travels to the U.S. frequently for business, I'd love to speak with you for a story. DM me!
April 14, 2025 at 2:36 PM
ICYMI: Exclusive - Sanctuary AI will bring in U$125M by selling its majority stake in Apptronik (valued at U$1.4B).
Sanctuary also secured two prominent U.S. venture capital firms as co-lead investors in a new U$50M Series B-2 fundraising round.
thelogic.co/news/exclusi...
Sanctuary AI is selling its stake in Apptronik as it tries to raise US$175M - The Logic
thelogic.co
April 7, 2025 at 6:36 PM
Reposted by Aimée Look
Scoop! Great work by my colleagues @aimlo.bsky.social & @catherinemcintyre.bsky.social
Exclusive: The company behind Sheertex rip-resistant tights has raised roughly US$40 million in a deal that would see founder Katherine Homuth step down as CEO.
Montreal-based SRTX would otherwise run out of money in April, sources said
w/ @catherinemcintyre.bsky.social
thelogic.co/news/exclusi...
SRTX has a deal to raise roughly US$40M as it scrambles to stave off insolvency - The Logic
The company secured commitments from key investors as founder and CEO Katherine Homuth agreed she will step down
thelogic.co
March 28, 2025 at 9:28 PM
Exclusive: The company behind Sheertex rip-resistant tights has raised roughly US$40 million in a deal that would see founder Katherine Homuth step down as CEO.
Montreal-based SRTX would otherwise run out of money in April, sources said
w/ @catherinemcintyre.bsky.social
thelogic.co/news/exclusi...
SRTX has a deal to raise roughly US$40M as it scrambles to stave off insolvency - The Logic
The company secured commitments from key investors as founder and CEO Katherine Homuth agreed she will step down
thelogic.co
March 28, 2025 at 8:41 PM
Reposted by Aimée Look
The tech-forward crew at Build Canada has a lot of ideas for how to strengthen the country in a difficult time. Fourteen papers published so far. Every single one of them led by a man.

Colleague @catherinemcintyre.bsky.social talked to them about what's going on there.

thelogic.co/news/build-c...
Build Canada has published 14 policy ideas—all of them written by men - The Logic
Senior figures behind Build Canada say it’s wrong to characterize the project as male-led and that questions about diversity distract from the issues it is trying to address.
thelogic.co
March 20, 2025 at 2:36 PM
No, Toronto isn’t spending $10.7M to scalp FIFA World Cup tickets thelogic.co/news/toronto...
No, Toronto isn't spending $10.7M to scalp FIFA World Cup tickets - The Logic
Toronto is one of several World Cup host cities considering selling hospitality packages in an attempt to recoup costs through a deal with FIFA
thelogic.co
March 20, 2025 at 7:42 PM
NEW: Glencore is in talks to acquire Li-Cycle, a Toronto-based EV battery recycling startup once valued at US$1.7 billion that has seen its valuation plunge 99 per cent.

thelogic.co/news/glencor...
Glencore is in talks to acquire Li-Cycle, the beleaguered Canadian EV battery recycling company - The Logic
Once expected to be a prominent player in Canada’s EV supply chain, Li-Cycle’s valuation has plunged nearly 99 per cent
thelogic.co
March 17, 2025 at 8:42 PM
Reposted by Aimée Look
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders, my colleagues Laura Osman and @aimlo.bsky.social report in this excellent bit of data-driven journalism for @thelogic.co thelogic.co/news/canada-...
#TradeSky #CanadaUSTrade #EggPrices
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders - The Logic
Since October, U.S. customs officers have made 3,768 seizures of bird and poultry-related products, including eggs, compared to 352 fentanyl seizures.
thelogic.co
March 7, 2025 at 9:15 PM
Reposted by Aimée Look
New: U.S. border officers are now making more seizures of eggs than fentanyl.

Since October, officers have made 3,768 seizures of bird and poultry-related products, compared to 352 fentanyl seizures.

U.S. egg hunters are now a common sight at border grocery stores.

thelogic.co/news/canada-...
March 7, 2025 at 6:27 PM
More eggs than fentanyl have been seized at the Canadian and Mexican borders since October, as Americans smuggle eggs into the country to contend with rising prices due to the avian flu.
thelogic.co/news/canada-...
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders - The Logic
Since October, U.S. customs officers have made 3,768 seizures of bird and poultry-related products, including eggs, compared to 352 fentanyl seizures.
thelogic.co
March 7, 2025 at 8:38 PM
Reposted by Aimée Look
Laura Osman and @aimlo.bsky.social report on egg smuggling across the U.S. border.

Either you want to read that or you don't. (You do.)

thelogic.co/news/canada-...
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders - The Logic
Since October, U.S. customs officers have made 3,768 seizures of bird and poultry-related products, including eggs, compared to 352 fentanyl seizures.
thelogic.co
March 7, 2025 at 6:38 PM
Exclusive: Shopify has laid off the team responsible for its social impact initiatives, and ended programs to support Black, Indigenous, and women entrepreneurs.

thelogic.co/news/exclusi...
Shopify lays off team supporting Black, Indigenous and women entrepreneurs - The Logic
The layoffs coincided with the closure of major diversity initiatives at Shopify, sources said, with major partners ghosted and Slack communities left abandoned
thelogic.co
February 19, 2025 at 11:48 PM
Reposted by Aimée Look
SCOOP: Shopify has laid off the team responsible for its social impact initiatives, including programs to support Black, Indigenous, and women entrepreneurs.

Story by @aimlo.bsky.social.

thelogic.co/news/exclusi...
Shopify lays off team supporting Black, Indigenous and women entrepreneurs - The Logic
The layoffs coincided with the closure of major diversity initiatives at Shopify, sources said, with major partners ghosted and Slack communities left abandoned
thelogic.co
February 19, 2025 at 7:47 PM
So a trade war would destroy the Big Mac.
For real. U.S. tariffs on Canadian potash, a crucial fertilizer, would bring crushing costs for American farmers—putting pressure on wheat, cattle feed and more: thelogic.co/news/trade-w...
A trade war would destroy the Big Mac - The Logic
The U.S. depends on Canada for almost all its supply of potash, a crucial fertilizer ingredient. Tariffs will strain the supply chain for everything from fast food to fresh fruit.
thelogic.co
February 13, 2025 at 3:52 AM
Reposted by Aimée Look
Are you the president of a major country?

Do you like McDonald's?

OK, now have you REALLY thought through your trade policies?

@aimlo.bsky.social has some things for you to consider.

thelogic.co/news/trade-w...
February 12, 2025 at 4:23 PM
Reposted by Aimée Look
Trump's trade war against Canada would destroy the Big Mac.

Fun fact: the US relies on Canada for almost all of its potash fertilizer. And that fertilizer is used to grow... everything.

The world's other big potash producers? Russia, Belarus, China, and Israel.

thelogic.co/news/trade-w...
A trade war would destroy the Big Mac - The Logic
The U.S. depends on Canada for almost all its supply of potash, a crucial fertilizer ingredient. Tariffs will strain the supply chain for everything from fast food to fresh fruit.
thelogic.co
February 12, 2025 at 2:15 PM