"Marketing obituaries" is my new internet anthropology series, born because I hate marketing obituaries (the "SEO is dead" kind), but some tactics deserve to be laid to rest.

I'll collect them all under the hashtag#marketingobituaries hashtag.

What tactic should I do next?

If you want to build in public, don't wait until you solve your challenges to post about them. That's survivorship bias, not transparency.

PSA: You don't *have to* build in public, it's OK to brag, we'll celebrate your achievements with you.

✔ My pitches failed, so I'm struggling this month

✔ I can't get past 3k followers. What am I doing wrong?

✔ My growth is lagging. Here's what I F-ed up and how I plan to fix it.
👇

This isn't building in public, this is not-so-humble bragging. Nothing wrong with bragging but don't disguise it as transparency.

Building in public means showing everything, warts and all. I'll believe you build in public when you post stuff like:

👇

Long story short, you need both.

Here's how to build them at the same time to maximize your chances of success: www.adrianatica.com/quality-mark...

If compounding reputation sounds better than chasing spikes, join 4000+ founders getting Strategic AF every Thursday: adrianatica.com/newsletter/

P.S.: You'll learn to play the compounding game until the algorithm bends around you.

• The graph that shows exactly when hype flatlines and trust lifts off.

• Case studies from real long-gamers (and spectacular flame-outs).

• A no-deadline operating system for banking credibility forever.
👇

𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 (𝟳:𝟯𝟬 𝗔𝗠 𝗘𝗦𝗧) 𝗜’𝗺 𝗿𝗲𝗹𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝘆 𝗯𝗶𝗴𝗴𝗲𝘀𝘁, 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗶𝗲𝗰𝗲 𝘆𝗲𝘁, 𝗧𝗵𝗲 𝗥𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲, 𝗮 𝗺𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼 𝗳𝗼𝗿 𝗮𝗻𝘆𝗼𝗻𝗲 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘄𝗵𝗮𝗰𝗸-𝗮-𝗵𝗮𝗰𝗸 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 “𝘀𝗲𝗰𝗿𝗲𝘁 𝗽𝗿𝗼𝗺𝗽𝘁.”

Inside:

👇